XR Today - Augmented Reality tag

JULY 18, 2023

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

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The Ghost Howls

AUGUST 24, 2020

The entire community is rioting , and many important people in the industry have also poured gasoline on the fire. Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine.

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Unreal Apple Government Data 422

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.

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The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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Apple Survey Machine Learning AR 288

Robert Scoble

JANUARY 11, 2022

He wanted a fresh look at the industry and he wanted to see how new technology and a new approach could change the game. This tells me the augmented reality industry has focused on the wrong type of experience. Apple even built a fake home to study these different contexts in the home. Steve Jobs went further. ” Why?

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Apple Study Augmented Reality Unity 70

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. The tech industry is gearing up for a new paradigm shift. Almost everyone in the industry has “AR/VR” listed on their Twitter account. I’m not alone.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 473

The Ghost Howls

MAY 17, 2021

All these data can be very precious for many research centers and industries (just think about how heart rate could be used to verify how calm you can be during a dangerous situation), and so this headset will surely be bought by many companies. Oculus Quest 2 has disappeared from all Amazon EU websites.

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Eye Tracking HTC China Amazon 351

XR Today - Mixed Reality tag

NOVEMBER 16, 2023

Avalon is a global, remotely-operated gaming studio staffed by some of the world’s top video game industry executives. Furthemore, the platform is compatible with most gaming engines, including Unity, Unreal Engine, and others. This also includes Amazon Polly, Mixamo, Apple’s ARKit, and many more.

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The Ghost Howls

FEBRUARY 3, 2020

The company teases great stuff: “ Get ready for innovations in optics, hardware and ergonomics that will open amazing opportunities in all industries ”. Amazon promises “single-digit latency” XR streaming. Unity now supports Vulkan for Oculus Quest. Vuforia won’t drop Unity support. There is not enough market yet.

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Unity Latency AR Amazon 243

XR Today - Mixed Reality tag

AUGUST 8, 2023

In it, he revealed a host of updates to the industrial-grade cloud streaming XR platform. Regarding industrial extended reality (XR), Huang said that one of the biggest opportunities for the world, software, and AI was to revolutionise heavy industries. We are] creating a digital twin of the [Earth’s climate system].

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Los Angeles Industry Tools Simulation 73

XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. Offering a way to blend computing systems with the physical world in a more natural, interactive way, spatial computing could impact virtually every industry.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. Offering a way to blend computing systems with the physical world in a more natural, interactive way, spatial computing could impact virtually every industry.

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XR for Business Podcast

JUNE 18, 2019

Previous to that, Rori was a partner and director of strategy at Ogilvy, where she focused on developing digital marketing strategies for health, retail, and media industries. So we as an industry are still trying to figure out. And I’m thinking, is it because I’m just in the industry that I uber-focus on that?

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Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Previous to that, Rori was a partner and director of strategy at Ogilvy, where she focused on developing digital marketing strategies for health, retail, and media industries. So we as an industry are still trying to figure out. And I’m thinking, is it because I’m just in the industry that I uber-focus on that?

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Strategy Augmented Reality Machine Learning AR 78

AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. In another scenario, we may see game engines dominant, like Unity or Unreal.

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ARVR

JANUARY 6, 2023

It has the ability to create a cross platform code where users can create their projects in either JavaScript, Unity, Xamarin, and Cordova. ARKit  — ARKit is one of the powerful AR SDK released by Apple on 2017 to build AR solutions using iOS devices. Types of AR Following are the types of AR.

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XR for Business Podcast

JULY 7, 2020

I mean, that's an industry that's been completely revolutionized by real time 3D and by VR. Look at the automotive industry right now, and what we do in the process. Then again, you should look at the adoption of game engine technology in the automotive industry. A video is not like a walkthrough.

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XR for Business Podcast

JULY 7, 2020

I mean, that's an industry that's been completely revolutionized by real time 3D and by VR. Look at the automotive industry right now, and what we do in the process. Then again, you should look at the adoption of game engine technology in the automotive industry. A video is not like a walkthrough.

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Gaming Unreal Data Machine Learning 78

UploadVR Between Realities podcast

NOVEMBER 15, 2016

We captured the transition from a couple companies shipping development tools to hobbyists into a fast-moving industry driven by some of the world’s largest tech companies, each of which is selling increasingly sophisticated systems directly to consumers. The transition for both the VR industry, and for UploadVR internally, has been enormous.

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XR for Business Podcast

JULY 7, 2020

I mean, that's an industry that's been completely revolutionized by real time 3D and by VR. Look at the automotive industry right now, and what we do in the process. Then again, you should look at the adoption of game engine technology in the automotive industry. A video is not like a walkthrough.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I've been a Unity user forever. Alan: And then they ask their tech teams and they're like, "does anybody know Unity?"

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AR Magic Leap Unity Augmented Reality 60

The Ghost Howls

NOVEMBER 10, 2019

Is Apple partnering with Valve on AR? A report by DigiTimes claims that Apple is partnering with Valve for the production of its AR glasses. The news would be incredible: Apple is a company that knows how to create something usable and cool to see, while Valve has a long expertise in experimenting with AR and VR.

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The Ghost Howls

MAY 31, 2018

It is one of those places where people look for 3D models , alongside other marketplaces like the Unity Asset Store, Google Poly or Turbosquid. Not to mention how 3D technologies are being adopted and developed by major companies like Google, Facebook, Amazon, and Apple. What industries are buying 3D models?

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Architecture Unity Industry Google 161

Building the Metaverse

JANUARY 18, 2023

For people who couldn’t realize their creativity in a sandbox or walled-garden — platforms like Unreal and Unity enable the creation of real-time, immersive worlds that simulate reality. Technical note: in all these comps I blur single vs. double precision & matrix vs. vector ops, so it isn’t apples-to-apple.

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Virtual World Unreal Machine Learning Simulation 111

XR for Business Podcast

JULY 12, 2019

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. Alan: Today’s guest is Barry Hoffman from ZeroLight. You see them now everywhere in the street.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. Alan: Today’s guest is Barry Hoffman from ZeroLight. You see them now everywhere in the street.

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Automotive Magic Leap Course Industry 78

The Ghost Howls

OCTOBER 24, 2022

Apple headset will not be focused on gaming. A new report seems to suggest that the upcoming Apple headset won’t be focused on gaming at all. In fact, at launch, it won’t even be possible to create Unity content for it. Valkyrie Industries announces armbands to offer muscle resistance for VR fitness. Other relevant news.

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The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. The stocks of the headset are becoming empty on its main stores (Oculus website, Lenovo online store, Amazon US, etc…) and Facebook has stated that “it won’t replenish them”.

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XR for Business Podcast

AUGUST 12, 2019

You can build in Unity, it’s the same thing. I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. They’re a group that consolidates the industry, things like MP4s and stuff like that. Alan: Absolutely.

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XR for Business Podcast

AUGUST 12, 2019

You can build in Unity, it’s the same thing. I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. They’re a group that consolidates the industry, things like MP4s and stuff like that. Alan: Absolutely.

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AR Insider

MARCH 24, 2020

After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of the sobering realities of industry shakeout and retraction. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. The 3 P’s of Industrial AR.

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AR Industry Retail Data 211

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Apple headset may be very lightweight. Top news of the week.

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