ARPost

SEPTEMBER 9, 2022

Accelerating Adoption of Spatial Sound Across Industries. It is fast becoming an industry standard for platforms and brands. Popular streaming platforms Netflix , Amazon , and Apple already have spatial and immersive categories among their services. The experience looks more real, sounds more real, and feels more real.

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XR Today - Augmented Reality tag

JUNE 7, 2023

3D visualisation platform Hexa has partnered with Amazon Inc to expand its proprietary immersive operating system (OS). Hexa’s platform enables Amazon users to create, view, and store real-time 3D assets for virtual try-ons, augmented reality (AR) content, and 360-degree video.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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XR Today - Virtual Reality

JANUARY 16, 2024

The head-mounted display/headset marketplace may be approaching a broad shift as Apple unveils its Vision Pro headset next month, with the device promising to advance screen-based productivity into a third dimension, leveraging traditional MR technologies to achieve a spatial computing future.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

If the Vision Pro wave continues to push the industry forward, the marketplace will see itself refine itself to fit new expectations. ” Mark Zuckerberg has Reviewed Apple’s Vision Pro Mark Zuckerberg recently reviewed the Apple Vision Pro headset and unsurprisingly concluded that his company’s Quest 3 headset is better.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Mixed Reality tag

FEBRUARY 9, 2024

In this Apple Vision Pro review, we’re finally taking a closer look at the spatial computing device set to change the extended reality world. Apple Vision Pro Review: Quick Verdict, Pros and Cons The Apple Vision Pro really is an XR headset, unlike anything we’ve seen before. So, how much does the Apple Vision Pro cost?

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XR Today - Mixed Reality tag

APRIL 17, 2023

Apple is set to reveal its long-awaited Reality Pro mixed reality (MR) headset at the Worldwide Developers Conference (WWDC) on 5 June, news reports revealed on Sunday. What’s in the Bag for Apple? These include a lineup of new Apple laptops, Apple Watches, and software updates.

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VRScout

MARCH 30, 2018

Here’s a list of the most popular free and paid Apple ARKit apps. During Apple’s WWDC event, Craig Federighi, Apple’s senior vice president of Software Engineering introduced ARKit , boldly declaring that “Apple will have the largest AR platform in the world.”

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XR Today - Mixed Reality tag

FEBRUARY 28, 2024

The firm is working with Proto Holograms to demonstrate the Amazon Bedrock-powered system that displays a large-scale kiosk with holographic AI avatars. AWS offers partner solutions such as Mytaverse, SURREAL, and PREVU3D services as part of its industrial Metaverse portfolio.

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AR Insider

NOVEMBER 19, 2020

O ne of the common rallying cries of the AR industry is that the technology’s use in ubiquitous smartphones makes it a strong forbear to AR’s eventual manifestation in glasses form. These dynamics and their impact on the AR industry’s growth are the focus of the latest report from AR Insider’s research arm, ARtillery Intelligence.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

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XR Today - Mixed Reality tag

APRIL 4, 2023

Apple’s mixed reality (MR) headset is set to delay again amid its upcoming Worldwide Developer Conference (WWDC) from 5 to 9 June, a series of tweets has found this week. Reports have revealed that this may block Apple from unveiling the device at the key event.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Way deeper. Not all of this will be announced at WWDC.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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VRScout

SEPTEMBER 28, 2022

The Air features an industry-standard 46-degree field-of-view (FoV) and 3 degrees of freedom (3 DoF) compared to the Light’s 52-degree FOV and 6DoF tracking. The company has also introduced a Mac version of Nebula for MacBook Pros and MacBook Airs with Apple chips. Mind you, that style comes at a price. Image Credit: Nreal.

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The AR Show

MARCH 24, 2020

Avi Bar-Zeev has been a pioneer, architect and advisor in spatial computing for nearly 30 years, both behind the scenes at the world’s largest tech companies, and in the industry at large. At Amazon, he helped launch PrimeAir and worked on the Echo Frame glasses. More recently he helped Apple advance its own “undisclosed” projects.

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XR Today - Virtual Reality

NOVEMBER 16, 2022

Last Saturday, during the 2022 World Conference on the VR Industry in Nanchang, Jiangxi, leading telecommunications product manufacturer Huawei Technologies announced Smart Vision Glass, a virtual reality (VR)-lite device designed for streaming media. The Apple integration proved highly popular across the Nreal user base.

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ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon. Right now, a lot of cloud services serve industry – where it is doing very impactful things for industry. Your Forecast: Cloudy.

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AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. That includes Google, Microsoft, Amazon, Snap and others. Wearables: Paving the Way for AR Glasses.

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GizModo VR

OCTOBER 24, 2020

Such a lawsuit would mark the government’s latest crackdown on the biggest names in the tech industry, including Apple, Google, and Amazon, for … Read more. State and federal investigators are planning to slap Facebook with antitrust charges as soon as November, four people familiar with the matter told the Washington Post.

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GizModo VR

JUNE 1, 2022

Amazon—a trillion dollar multinational corporation repeatedly sued by labor groups for unfair working conditions at its facilities—wants you to know it’s being treated unfairly. Read more.

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GizModo VR

APRIL 20, 2022

New York City may be the Big Apple, but the Peach State may soon become home to the first Apple union. Workers at an Atlanta Apple Store filed for a union election Wednesday, the first in the country to do so. Read more.

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AR Insider

MARCH 30, 2021

But then a reborn industry sprouts from those ashes and grows at a realistic pace. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Part V: Apple. Trojan Horse.

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AR Insider

MAY 21, 2021

Apple is signaling interest in developing geospatial experiences as part of its larger AR play. One of the ways it’s doing this is through its effort to rebuild Apple Maps with first-party mapping data. The AR Space Race, Part II: Apple. And like Google and Apple, its approach aligns with its core business.

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UploadVR Between Realities podcast

MARCH 22, 2017

Industry professionals and tech enthusiasts always keep their ears to the pavement for any potential ripples from one of the big companies and even the smallest drop from Apple can send waves across multiple markets and publications. To bolster these claims, Apple has been making AR related acquisitions as far back as 2015.

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XR Today - VR Headsets tag

FEBRUARY 12, 2024

This week, XR leaders around the world are uniting at the Enterprise Metaverse Expo 2024, held in Florida from February 13th to 15th, providing a perfect opportunity for immersive industry experts, XR tech vendors, and visionaries to untie to explore enterprise-ready metaverse solutions and opportunities.

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XR Today - Big XR News tag

JANUARY 27, 2023

Although as February rolls on, the industry is finding this year’s footing and discovering the most significant tech trend for the year, which appears to be AI and ChatGPT. Recently, Microsoft and Amazon cut back roughly 10,000 employees, and Meta dismissed approximately 11,000 people.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Venture capital investment in augmented reality and virtual reality hit $4.1

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GizModo VR

JUNE 11, 2021

But according to Finder’s Amazon Prime Day shopping report , 26% of American adults, or 67.7 Everyone likes a good deal—what’s not to like about getting more for less? million people, are planning to throw their money at the internet’s worst garage sale on June 21-22. This is far too many of you, and we need to talk… Read more.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Apple Trademarks XR Operating System Apple has filed a trademark for “ xrOS ” with the New Zealand Intellectual Property Office, further teasing its upcoming MR headset.

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AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Some of it depends on business models, with companies like Apple faced with inherent challenges of hardware.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing. Amazon – NASDAQ: AMZN – VR Content & Game Engine. Amazon – NASDAQ: AMZN – VR content. Apple – NASDAQ: AAPL – AR/VR headset. Unconfirmed.

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GizModo VR

AUGUST 27, 2021

Amazon wants you to buy, buy, buy, so it’s making it easier for you to do that. The company has rolled out a buy-now-pay-later option at checkout for select customers in the U.S. and plans to expand access to this payment method in the coming months. Read more.

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Mashable VR

FEBRUARY 22, 2022

While scams in Facebook ads aren’t a new phenomenon and cryptocurrency scams have plagued platforms well beyond Facebook, these ads are particularly brazen: a network of scammers imitating the tech industry’s biggest players, on the tech industry’s largest social media platform, to shake down its users.

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GizModo VR

FEBRUARY 18, 2022

Apple retail employees at a number of stores across the country are quietly planning to unionize, according to a Washington Post report —spurred on by pay that hasn’t kept up with inflation even as the tech giant posts record-setting profits. Read more.

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