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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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Most Innovative XR Collaboration Vendors to Watch in 2022

XR Today - Virtual Reality

With investment in everything from the hardware side of the XR collaboration story, to the software side, with apps like VR Workplace, Meta is paving the way to host of opportunities for all companies to get involved in the next generation of work.

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The XR Week Peek (2020.06.29): Oculus kills the Go, Google buys North, and much more!

The Ghost Howls

Oculus is stopping selling the Go, will stop accepting apps for its store in December 2020 and will just keep supporting the headset until 2022, when it will be definitely discontinued. Google is going to buy North. Google adds depth APIs to ARCore. Unity Learn Premium is permanently free. Take your course on Unity now!

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How to Create an Augmented Reality App: Technology Guide 2022

ARVR

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow.

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The XR Week Peek (2021.06.14): Facebook buys BigBox VR and plans to sell 18-20M Quests in 2022, and much more!

The Ghost Howls

According to the report, analyzing the orders made to the lens manufacturer, the two new headsets by Sony and Facebook should be released in 2022. The Quest 2 is expected to have 8–9M units sold in 2021 (and this is compatible with the estimated sales data we have now), while the new device should sell 18–20M units in 2022.

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Unity CEO: VR Will Get Huge, But Devs Need to Survive and Avoid Hype Until it Does

Road to VR

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. But, the industry is still in its infancy and still seeking a firm footing that will truly form an ecosystem: a self-sustaining web of hardware builders, software developers, and consumer demand.

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