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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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The XR Week Peek (2022.03.14): Niantic acquires 8th Wall, Magic Leap 2 previews are positive, and more!

The Ghost Howls

Image by Magic Leap). First previews show Magic Leap 2 qualities. This week some selected journalists from popular online magazines like CNET and The Verge have been able to have a preview of the upcoming Magic Leap 2 glasses. I can’t wait to discover more on Q3 2022 when the headset should be launched.

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My predictions for augmented reality in 2022

The Ghost Howls

I think that in 2022 we’ll mostly see in AR the growth of the same trends that we saw in the second half of 2021. In 2022 we’ll just see it evolving, with new features added, and new types of filters being released. And of course, if Apple releases something, it will create a tsunami in the whole ecosystem.

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Interview with Robert Scoble about Oculus Quest 2, Apple Glasses and more!

The Ghost Howls

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 could be the key year for XR. 2022-2023 are the years when VR should grow a lot (Image by Road To VR). VR is not only for enterprise.

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Headworn AR: A Market Still Finding its Footing

ARVR

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Our research arm ARtillery Intelligence’s recent report Spatial Computing: 2022 Lessons, 2023 Outlook tackles these questions. And that’s where headworn AR’s biggest looming topic factors in: Apple.

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The XR Week Peek (2020.06.29): Oculus kills the Go, Google buys North, and much more!

The Ghost Howls

Oculus is stopping selling the Go, will stop accepting apps for its store in December 2020 and will just keep supporting the headset until 2022, when it will be definitely discontinued. Google is going to buy North. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods.

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The XR Week Peek (2020.06.23): StarWars: Squadron is a new AAA VR game, Apple announces ARKit4 and more!

The Ghost Howls

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Image by Nreal).

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