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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. These are all right considerations, but it is also true that Magic Leap has much better visuals. Top news of the week. Other relevant news.

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Apple Vision Pro Competitor Gains Half a Billion in Funding

XR Today - Augmented Reality tag

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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The Ghost Howls’s VR Week Peek (2019.11.18): Magic Leap may be in trouble, Carmack leaving Oculus and much more!

The Ghost Howls

Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. In the meantime, the competition of Chinese companies like nReal is threatening even more the appeal of Magic Leap. Top news of the week.

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Big XR News from Meta, Microsoft, and Magic Leap

XR Today - Big XR News tag

This is a significant decline from the $695 million in revenues the division generated in the same quarter of 2022. The company faces increased competition from other VR and AR companies, such as Sony and Apple. Microsoft first announced its acquisition in 2022.

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The XR Week Peek (2022.06.06): Sony announces four games for PSVR 2, and Apple today…

The Ghost Howls

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).

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