Road to VR

SEPTEMBER 27, 2021

Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens. The company’s Series C comes at a time when Apple is clearly making preparations for its own XR headsets.

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ARPost

JULY 13, 2020

Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap. These new models will be more affordable, lightweight and easy to use, as well as more powerful, with improved performance.

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The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

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Road to VR

AUGUST 12, 2020

SEE ALSO Apple is Snapping up Many of Magic Leap's Former Employees. Like other AR headsets, such as HoloLens or Magic Leap One, Nreal Light AR includes 6DOF inside-out tracking, letting users walk around the room and interact with 3D content naturally.

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ARVR

AUGUST 23, 2022

Entitled Headworn AR Global Revenue Forecast, 2020–2026 , the report examines glasses-based AR revenue totals and subsegments?—?including In that light, its appeal will lie in elegant integration with other Apple hardware and wearables. Magic Leap has meaningfully turned things around,” said Boland.

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AR Insider

JANUARY 24, 2020

And what can we expect in 2020? Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” Then there’s Magic Leap. Like us , McDowall doesn’t see that happening in 2020 for several reasons. Who are the top players? What progress did we see in 2019?

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Road to VR

MAY 5, 2022

Google is undoubtedly gearing up to release XR headsets of some type in the future, which may compete with devices from Apple, Meta, Microsoft and Snap. In 2020, Google acquired North, a Canada-based company known for creating unobtrusive prescription-compatible smartglasses—a sight more stylish than Google Glass.

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The Ghost Howls

JULY 13, 2020

Peggy Johnson is the new CEO of Magic Leap. Magic Leap has finally a new CEO: Peggy Johnson. Johnson will have the not easy task of deciding a clear route for Magic Leap, making the company become profitable in the enterprise market after so many failures in the consumer one. News worth a mention.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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AR Insider

APRIL 6, 2020

Assuming production ramps back up by early Q3, IDC projects a rebound which brings total 2020 shipments to 7.1 The most growth in 2020 will be in VR, which isn’t surprising given that it’s more mature than AR in its product lifecycle. 2020 projections seem mostly reasonable at 690,000. percent in Q1, followed by 24.1

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AR Insider

DECEMBER 21, 2020

It’s our last XR round up of 2020, a year like no other. And Apple hasn’t yet played its hand. The product will be available for order beginning on December 18, 2020, and will ship starting in late January 2021. USA Today ramped up their AR pieces in 2020. W elcome back to Spatial Beats.

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The Ghost Howls

MARCH 14, 2022

Image by Magic Leap). First previews show Magic Leap 2 qualities. This week some selected journalists from popular online magazines like CNET and The Verge have been able to have a preview of the upcoming Magic Leap 2 glasses. Apple chips may be its secret weapon for XR. Other relevant news.

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Road to VR

MAY 24, 2022

It looks like Magic Leap is holding a barn burner of a sale on its first AR headset, Magic Leap 1, as the one-time $2,300 device can now be had for $550. As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. .

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TechCrunch VR

OCTOBER 20, 2020

The reasons are plentiful, but all tend to circle around the idea that it’s too early for software and too expensive to try to take on Apple or Facebook on the hardware front. On the hardware side, the ghost of Magic Leap’s formerly hyped glory still looms large. Tipatat Chennavasin, The Venture Reality Fund.

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EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Image source: ZDNet.

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The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. No one from Magic Leap or nReal is authorized to talk about this topic, so I won’t address it here. Controller.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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AR Insider

FEBRUARY 1, 2021

In a Q4 2020 earnings call, Zuck notes the launch of Quest 2 drove a 156% increase in the company’s non-advertising revenue. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. Zuckerberg says Quest 2 will be the first mainstream VR headset. What is up with Google and XR?

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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Upload VR

MAY 20, 2022

A detailed report from The Information charts the decisions behind the apparent years-long delay of Apple’s upcoming AR/VR headset. Apple’s VR/AR team is called Technology Development Group (TDG) and is led by former Dolby executive Mike Rockwell.

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ARPost

OCTOBER 3, 2019

To the VR community, 2020 can’t come soon enough. For context, he explains that Apple AR is just a rumor at this point. Additionally, “outside of the Magic Leap and Hololens AR headsets, Oculus is the first VR company to announce a solid stance on AR glasses, which is exciting.”. Oculus AR Glasses.

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Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. That became obvious to everyone today as Apple announced a ton of new things, including new AR features for its messenger, and new privacy-focused features, at its World Wide Developer’s Conference.

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TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). Tim Merel is managing director of Digi-Capital. More posts by this contributor. VR/AR startup valuations reach $45 billion (on paper).

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The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. It’s an intriguing possibility, that seems taken directly from sci-fi movies. in the future.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. More info (Use Google Translate). Learn more.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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AR Insider

SEPTEMBER 20, 2019

He also has thoughts on everyone’s AR favorite topic: Apple glasses. He also doesn’t believe it fits Apple’s M.O. nor the status of the underlying technology to expect a 2020 release. Most people thought we’re going to have AR glasses by 2020.

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The Ghost Howls

JANUARY 12, 2020

CES 2020 has shown some interesting XR gadgets. Apple signs a deal with Imagination Technologies. Apple has just signed a multi-year deal with Imagination Technologies. With this agreement, Apple gets access to various IP by this company, and so gets access to this knowledge. Top news of the week. Image by VRgineers).

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The Ghost Howls

JUNE 1, 2020

It’s a new month, we’ve reached level 6 of this Jumanji game that is 2020. Shipping is expected for fall 2020. In particular, the ones by Panasonic that were so popular at CES 2020 , are going to be released in 2021. Rony Abovitz steps down from Magic Leap CEO. What will happen next? Top news of the week.

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The Ghost Howls

JANUARY 19, 2020

I believe that in 2020 the Go will finish its existence. Magic Leap and nReal are trying to find an agreement. The trade secrets lawsuit between Magic Leap and nReal is entering a new phase, where the two companies will start a mediation to try to find a settlement. News worth a mention. Image by nReal).

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The Ghost Howls

SEPTEMBER 21, 2019

And to be the leader in some years, it has to start going public now, also to begin competing with Apple, that will probably announce its AR glasses next year. But Facebook has a big problem and that big problem is called Apple. Concept of a future AR glass by Apple (Image by iDropNews). What will these devices be?

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The Ghost Howls

JULY 29, 2020

One of the most mind-blowing interviews I had in recent months has been the one with Mojo Vision, the company producing AR contact lenses that got famous during CES 2020. This gives Mojo a quite unique competitive edge over the others: for a company like Apple, it would be easier to directly buy them. Glasses vs contact lenses.

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ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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XR Today - Augmented Reality tag

MAY 25, 2023

Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this. Companies such as Xreal, RealWear, ThirdEye, Magic Leap, and Lenovo have developed smart glasses for industrial field services. AR smart glasses – Users can also view AR content with smart glasses.

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The Ghost Howls

OCTOBER 19, 2020

It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop. Apple launches iPhone 12, Pro models have Lidar sensor. Learn more.

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