The Ghost Howls

MARCH 16, 2020

A bizarre strategy, that doesn’t surprise me anymore, though. According to the new research by Digi-Capital, in 2019 there have been $4.1B Unity’s HDRP is now VR-compatible. Unity High Definition Rendering Pipeline is now compatible with Virtual Reality projects. Very good news for all us Unity VR developers.

Magic Leap 319

Magic Leap Europe AR Virtual Reality 319

Tech Trends VR

FEBRUARY 24, 2019

Alice Bonasio (@alicebonasio) February 2, 2019. A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Unity Reflect its a great XR tool for enterprise customers.

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Course Magic Leap AR Oculus 256

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). With a surprise move, Facebook has acquired Sanzaru Games, the company behind the best VR game of 2019, Asgard’s Wrath. In 2019 AR startup Daqri has shutdown. Learn more.

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Hand tracking AR Oculus HTC 230

Bernard Marr

OCTOBER 11, 2023

Baidu is currently on version 3 of Ernie, with version two having been developed back in 2019. As such, rather than a large language model , the company refers to its AI technology as an AI Big Model. Furthermore, as with OpenAI’s GPT series of LLMs, there are a variety of models.

China 52

China Data Government Training 52

The Ghost Howls

FEBRUARY 12, 2019

As of 2019, we are an expanding private company with about 40 people based in Japan and funded by Japanese venture capitalists. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. Software-wise, we use Unity, Vuforia, and OpenCV. What is Meleap?

Augmented Reality 278

Augmented Reality Japan AR Magic Leap 278

The Ghost Howls

DECEMBER 29, 2021

I’m following Holoride since when it has been one of the most popular XR companies at CES 2019, and I have even had the pleasure of trying its product at AWE USA some weeks ago. Prior to co-founding holoride, I was working in various fields such as product marketing, development, and strategy at the German car manufacturer Audi.

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Entertainment Technology Unity Immersion 383

The Ghost Howls

JANUARY 21, 2020

This year, I’m not going to make an exception, also because my predictions for 2019 performed pretty well. 2019, after a false start, has been a very good year for VR , and we had the arrival on the market of very interesting VR devices that have driven adoption. Every year, I cast some predictions for the new year in AR and VR.

Virtual Reality 438

Virtual Reality Oculus Trends AR 438

Robert Scoble

OCTOBER 4, 2019

Yes, they use similar tools, if not the same tool, as AR developers use: like Unity. There are tons of new VR products coming and the customer base will continue to grow (albeit at a slower pace than I was expecting to see in 2019 for a variety of reasons). Yes they think in 3D. If we do, we will always come up short.

AR 62

AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. The report shows good news, like the fact that the growth rate of VR in 2020 will be 77% more than 2019 , and that the growth should continue in the next 4 years.

Gaming 40

Gaming Czech Republic Microsoft AR 40

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

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AR Magic Leap Oculus Virtual Reality 161

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Out of Home and Product Placement.

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AR Examples Data Head Mounted Display 381

The Ghost Howls

JANUARY 22, 2021

In 2020 its CEO Rony Abovitz, that on one side was the futurist that made all of this possible, and on the other side ideated this bold suicidal strategy of targeting consumers with AR, has stepped down and now the company is in the hands of Peggy Johnson , that has completely changed the strategy and now wants to aim to the enterprise market.

Augmented Reality 474

Augmented Reality Magic Leap AR Apple 474

The Ghost Howls

NOVEMBER 2, 2020

In the meanwhile, its adoption is getting better, too: the popular Unity game engine promises the first implementations of OpenXR for the end of the year with a complete implementation coming in 2021, and Microsoft has already completely switched to an OpenXR runtime. All these pieces of news make us think of a positive future for OpenXR.

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Sony Oculus Controllers Haptic 359

The Ghost Howls

OCTOBER 2, 2018

To me the situation seems similar to the one of the store: Vive Wave is an interesting project, because it plans to become the SteamVR of standalone headsets (at least all the Chinese ones), but it is still unripe (at the time of writing, it doesn’t even appear in the list of Unity VR SDKs). Half a point for Oculus. Availability.

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Oculus China HTC Controllers 264

XR for Business Podcast

DECEMBER 18, 2019

And then, as of 2019 — by the end of this year — they’ll kind of cross. If companies raise money now — the end of 2019/2020 — I think it’s the perfect time, because we’re only just starting to see these real ROI-driven things come out.

Training 78

Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

And then, as of 2019 — by the end of this year — they’ll kind of cross. If companies raise money now — the end of 2019/2020 — I think it’s the perfect time, because we’re only just starting to see these real ROI-driven things come out.

Training 78

Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

And then, as of 2019 -- by the end of this year -- they'll kind of cross. If companies raise money now -- the end of 2019/2020 -- I think it's the perfect time, because we're only just starting to see these real ROI-driven things come out. Is that what you're seeing across the board?

Training 60

Training San Jose Oculus AR 60

XR for Business Podcast

DECEMBER 18, 2019

And then, as of 2019 — by the end of this year — they’ll kind of cross. If companies raise money now — the end of 2019/2020 — I think it’s the perfect time, because we’re only just starting to see these real ROI-driven things come out.

Training 60

Training San Jose Oculus AR 60

The Ghost Howls

JANUARY 14, 2020

I think that this CES is the emblem of the whole 2020, that probably won’t show big disruptions in the XR field, but will make AR and VR grow linearly, exploiting the successes of VR in 2019 (when Quest and Valve Index went sold-out). I think that Pimax has to completely rework its strategy. but we know zero about it.

AR 260

AR Eye Tracking Machine Learning Controllers 260

The Ghost Howls

MARCH 10, 2024

It was 2019 and I had a very brief written interview with Charlie Fink about his new book Convergence. privacy and manipulation risks for XR) and think about the strategies to prevent them. licensing). It also helps us in forecasting the possible harms of a new technology (e.g. Plus it’s fun: I love to play the speculation game.

Trends 368

Trends Technology AR Apple 368

XR for Business Podcast

DECEMBER 2, 2019

Justin is the co-founder and chief operating officer and leads product strategy for Immerse. If people are listening, if you haven’t watched the keynotes from Oculus Connect 6 — the 2019 version of Oculus’s big conference — the opening keynotes are just chock full of amazingness. Justin: Yeah.

Training 78

Training Machine Learning Immersion Technology 78

XR for Business Podcast

DECEMBER 2, 2019

Justin is the co-founder and chief operating officer and leads product strategy for Immerse. If people are listening, if you haven’t watched the keynotes from Oculus Connect 6 — the 2019 version of Oculus’s big conference — the opening keynotes are just chock full of amazingness. Justin: Yeah.

Training 78

Training Machine Learning Immersion Technology 78

XR for Business Podcast

DECEMBER 2, 2019

Justin is the co-founder and chief operating officer and leads product strategy for Immerse. If people are listening, if you haven’t watched the keynotes from Oculus Connect 6 — the 2019 version of Oculus’s big conference — the opening keynotes are just chock full of amazingness. Justin: Yeah.

Training 60

Training Machine Learning Immersion Technology 60

XR for Business Podcast

DECEMBER 2, 2019

Justin is the co-founder and chief operating officer and leads product strategy for Immerse. If people are listening, if you haven't watched the keynotes from Oculus Connect 6 -- the 2019 version of Oculus's big conference -- the opening keynotes are just chock full of amazingness. Yeah, yeah, I couldn't remember the name, but yeah.

Immersion 60

Immersion Training Machine Learning Technology 60

XR for Business Podcast

DECEMBER 2, 2019

Justin is the co-founder and chief operating officer and leads product strategy for Immerse. If people are listening, if you haven't watched the keynotes from Oculus Connect 6 -- the 2019 version of Oculus's big conference -- the opening keynotes are just chock full of amazingness. Yeah, yeah, I couldn't remember the name, but yeah.

Training 60

Training Machine Learning Technology Data 60

AR Insider

MARCH 24, 2020

This post is adapted from ARtillery Intelligence’s report, Spatial Computing: 2019 Lessons, 2020 Outlook. 2019 was more of a “table-setting” year for our spatial future and there’s momentum building. It includes some of its data and takeaways. More can be previewed here and subscribe for the full report.

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AR Industry Retail Data 211

AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In fact, ARtillery Intelligence’s 2019 predictions projected building blocks as a breakout AR category. Game engines like Unity have been doing this for a while with creation tools for 3D worlds.

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AR Tools Retail Examples 322

XR for Business Podcast

AUGUST 14, 2019

” Alan: In my last interview, we were talking about 2019 as that year where it goes from, “you’re doing VR — you’re ahead of the game, you’re a future company,” to, “you’re not using VR? Unity is always my top one. Amazon Sumerian. Michael: It would depend on your use case.

Tips 78

Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 14, 2019

” Alan: In my last interview, we were talking about 2019 as that year where it goes from, “you’re doing VR — you’re ahead of the game, you’re a future company,” to, “you’re not using VR? Unity is always my top one. Amazon Sumerian. Michael: It would depend on your use case.

Tips 78

Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 14, 2019

Alan: In my last interview, we were talking about 2019 as that year where it goes from, "you're doing VR -- you're ahead of the game, you're a future company," to, "you're not using VR? Michael: And this is why I've been working on starting this dojo, or this VR maker space; because the tools for building -- there's VRTK for Unity.

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Tips Training Augmented Reality Exercises 60

XROM

JULY 18, 2021

The startup was rescued from bankruptcy by existing backer Candy Ventures in 2019. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. As a customer-focused product strategist, he oversees platform strategies that unify the product category for emerging technologies.

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Augmented Reality Virtual Reality India Asia 52