Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. Alice Bonasio (@alicebonasio) February 2, 2019. For starters, they’re based in Oregon as opposed to Silicon Valley. pic.twitter.com/UMhQbxgH1g.

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs.

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XR Today - Augmented Reality tag

JANUARY 23, 2024

” ARway Collaborates with Apple ARway is currently working with various XR device leaders to leverage its unique immersive wayfinding platform for a broad range of use cases. Speaking on its work with Apple, CEO Gappelberg also added: The long awaited Apple AR glasses are here!

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VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Microsoft HoloLens 2 / Image Credit: Microsoft.

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Tech Trends VR

DECEMBER 19, 2019

If it’s true what they say that time flies when you’re having fun, then 2019 must have been a really good year for immersive tech, because here we are gearing up for the holidays and I haven’t sent a single Christmas card. Bumpy Road For Magic Leap. Artists have embraced immersive tech with gusto in 2019.

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Upload VR

MAY 18, 2023

A new report from Bloomberg's Mark Gurman includes some interesting claims about the history of Apple's head mounted displays development effort. In January, Gurman reported that Apple had indefinitely postponed the AR glasses , shifting its full focus to the upcoming headset and development of a more affordable model down the line.

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The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). I was reading my predictions for 2019 to prepare myself for this article, and to my surprise, I found it incredibly actual. It has not changed that much from when I wrote that article at the beginning of 2019. My duck-face while wearing Magic Leap One glasses.

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AR Insider

APRIL 16, 2021

M icrosoft’s Hololens2 isn’t a new device, having released in November 2019. XR Talks: Microsoft Doubles Down on AR. This is the reason that Microsoft has solely targeted the enterprise for HoloLens 2. The enterprise focus is comparatively what Magic Leap failed to do — at least at first.

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Upload VR

MAY 20, 2022

Apple is ramping up development of the operating system for its headset, with a plan to launch in 2023, Bloomberg’s Mark Gurman reports. Apple has in recent weeks ramped up development of realityOS (rOS), its operating system that the headset will run, and previewed the headset to the board of directors, Gurman reports.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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TechCrunch VR

MARCH 13, 2022

Remember Magic Leap? This week, I spent an hour or so playing around with the unreleased next-generation Magic Leap headset, all while discussing the augmented reality company’s wild ride with Magic Leap CEO Peggy Johnson and other members of their executive team. So, let’s talk about it.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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The Ghost Howls

FEBRUARY 4, 2022

This year for sure we’ll have two headsets of this kind launching: Lynx R-1 and Meta Project Cambria, with the elephant in town being the possible release of the first Apple headset. And of course, if Apple releases something, it will create a tsunami in the whole ecosystem. Didn’t work (Image by Microsoft).

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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AR Insider

APRIL 6, 2020

percent from 2019. Oculus Quest — the fastest growing standalone — sold about 425,000 units in 2019 according to our calculations. Microsoft committed 100,000 units to the U.S. This category includes Magic, Leap One and Nreal Light. Specifically, IDC projects a year-over-year decline in shipments of 10.5

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Road to VR

FEBRUARY 24, 2019

Today at Mobile World Congress (MWC) in Barcelona, Spain Mozilla announced a collaboration with Microsoft to bring the Firefox Reality web browser to the recently revealed Microsoft HoloLens 2. Image courtesy Mozilla. SEE ALSO 3 Impressive WebVR Examples Worth Checking Out With Firefox's New Support for Vive and Rift.

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The Ghost Howls

JULY 8, 2019

It is something that I say since the beginning of 2019 : nReal is one of the most interesting AR startups out there. nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there.

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XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. You can integrate third-party MDM solutions such as Ivanti, Microsoft Intune, and VMWare Workspace One.

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The Ghost Howls

MARCH 15, 2021

Plus it’s even weirder that HTC needed 2 years to bring it to the market (it was announced in 2019). Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. It’s believable.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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The Ghost Howls

OCTOBER 27, 2019

600,000); We have always predicted that Quest would have sold 1–2M units in 2019. Image by Microsoft). Microsoft wants to play safe, though, so it is now launching it only in two small countries , so that to identify possible problems only in a small subset of the worldwide population before the big launch. Other relevant news.

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Charlie Fink

JUNE 7, 2019

Apple begins its World Wide Developer Conference on Monday, June 3rd; Microsoft, Facebook (Oculus), Google, Amazon, Snap, and Magic Leap, had theirs earlier in the year. AWE is a snapshot of a developing industry, though it does not have participation from major players with developer conferences of their own.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. Image by Microsoft).

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ARPost

JULY 16, 2019

As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences. The report is full of experiences that those in the medical fields and spatial industries will relate to. Likewise, you may see these interviewees at XRDC and can swap and share experiences.

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AR Insider

JANUARY 24, 2020

What progress did we see in 2019? We are fundamentally visual creatures who think in three dimensions and live in a physical world […] As Kevin Kelly penned in his article entitled Mirrorworld in 2019, we are entering the photonic era, an era shaped by light.” Other signals abound if you consider all the AR action in 2019.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. However, Apple is a notable exclusion; it’s not surprising. OPPO also uses OpenXR 1.1

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XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

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The Ghost Howls

JUNE 23, 2019

This would be a very good move to come to the market before Apple , that will likely announce its AR glasses from Q4 2019 on; The announcement of a new generation of VR devices that will also be capable of providing AR , a bit like the VRVANA headset (whose company has been acquired by Apple as well). Magic Leap is suing nReal.

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TechCrunch VR

DECEMBER 8, 2020

When Chi Xu left Magic Leap and returned to China, he had big ambitions. He believed China would have its own augmented and virtual reality giants, just as how the domestic smartphone industry birthed global leaders like Huawei, Oppo and Xiaomi that rival Apple today. Magic Leap sucked all the air out of the room.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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The Ghost Howls

MARCH 26, 2018

people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. This seems to confirm that we’ll see in the future (maybe 2019) a new tethered headset, as I had already suggested in a previous post of mine. Magic Leap releases its SDK. Can’t wait to buy a Santa Cruz!

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack).

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The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? We started talking with other professionals in the field, and they always kept saying to us “If Microsoft can’t do it, how can you do it?”. The entrance to the big WCVRI VR exhibition in Nanchang China, in 2019. What is the expected price?

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ARVR

JULY 17, 2020

Reliance Jio’s foray into mixed reality started in 2019 when they acquired majority stake in deep-tech startup Tesseract which has a few hardware products in XR space. This has 3 main components to it, dictated by hardware: Wait, how is this different from things like Microsoft’s Hololens? What about Apple Glass?

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AR Insider

NOVEMBER 27, 2019

era, which has driven adoption from 1 billion Internet users in 2005 to nearly 4 billion in 2019. Magic Leap has put forth the term Magicverse, a more playful version of a global digital twin that inspires visions of the fantastical. In the first quarter of 2019, an historically unprecedented but little-noticed event took place.

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