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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

.” With the entrance of Apple Vision Pro, one such entity to follow suit is Stryker’s Mako , a robotic surgery group initially founded as a standalone company by Rony Abovitz, the founder and first CEO of AR unicorn Magic Leap.

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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. Some reports by Business Insider and The Information talk about the current situation of Magic Leap, that seems always more complicated. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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A Tech Investor’s Take on the Apple Vision Pro

ARPost

However, Almeida said that he had been waiting for something like an Apple headset for even longer than that – ever since he was, like so many others, disenchanted by the Google Glass device that launched in 2013. It’s currently the dominant approach in lighter-weight, lower-cost AR devices.

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The Second Coming of Augmented-Reality Glasses

ARVR

Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone.

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Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR Between Realities podcast

Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. Most recently, Apple hired Zeyu Li of Magic Leap — perhaps the most well known AR company in existence — as well as Yury Petrov from Facebook’s Oculus.

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Is Personal Computing’s Next Conquest Your Face?

AR Insider

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

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