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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Today, in a world where companies can’t always create the in-person interactions required to leave a lasting impression on their customer, XR represents a powerful promotional tool. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy.

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Automotive XR Case Study: VR Vision and Toyota

XR Today - Mixed Reality tag

Toyota Material Handling, a full-service manufacturer of reach trucks, forklifts, order pickers, and other crucial material handling solutions turned to XR innovator VR Vision to help them train their team members on how to leverage the latest tools safely.

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VR/AR Association Holds Virtual Summit Dedicated to the Metaverse

ARPost

The session, co-hosted by Dude Perfect Chief Strategy Officer Jordan Harbbertson, concluded with the opening of the auction for the first Dude Perfect NFT minted with Seek with proceeds to benefit the VR/AR Association. To him, that includes AR content creation tools, the AR Cloud, spatial computing, and consumer AR glasses.

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Press Release: VR eSport Tower Tag coming to North America and Europe

SpringboardVR

We’ve seen a specific strategy work incredibly well for Operators that are wanting to grow their business with Tower Tag. At SpringboardVR, we make it easy by providing the best VR content and simple-to-use management tools to help Arcade Operators live out their dream of becoming thriving Entrepreneurs in a pioneering industry.

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The XR Week Peek (2023.12.19): Vision Pro is slated for January, Quest 2 is selling incredibly well, and more!

The Ghost Howls

I’m personally a bit confused by Bytedance’s strategy. The amazing team behind Sam&Max: This Time It’s Virtual is offering 7 free physical copies of the game for PSVR (NOT PSVR 2) to people living in North America. The upgraded Pico 4 should bring ringless controllers and maybe some refresh of the specifications.

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Snap Q2 Earnings: The AR Angle

AR Insider

The success of the Lens ultimately encouraged Smile Direct Club to include AR Lenses as part of their long-term business strategy. In North America, DAU grew by 5 million or 6% year-over-year to reach 95 million. . –– Lens Studio 4.0’s Snap Unveils AR Glasses. Select Earnings Call Quotes.

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The Top XR Telecoms & Media Vendors for 2023

XR Today - Mixed Reality tag

EE consumers can take advantage of a range of tools to access AR data-rich insights when watching sporting events. Plus, the company has its own AR-HUD solution for expanding XR applications used on mobile devices and other technology tools. The Huawei team also introduced its 5G MIMO and FTTR solutions for XR data transmissions.

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