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Jack Daniels Turns Their Whiskey Bottle Into An AR Pop-Up Book

VRScout

Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world. The first augmented scene converts the bottle into a model of the actual Jack Daniels distillery located in Lynchburg, Tennessee.

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

XR Today is honoured to interview Keenan Harris, Brand Director, Jack Daniel’s Tennessee Honey and Telly Wong, Chief Content Officer, IW Group to discuss the two company’s collaboration on The Verse. For over 148 years in Lynchburg, Tennessee, the company’s Black Label whisky has remained a mainstay in the spirits market globally.

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How and Why Brand Engagement Is Driving XR Development

ARPost

Customers get fun and informative ways to interact with their favorite brands. We’re talking about going to a specific place and having that location augmented by information and assets specific to that geographic location. When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee.

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Y-12 National Security Complex and HaptX partner to advance U.S. Government training missions

HaptX

The newly constructed Oak Ridge Enhanced Technology and Training Center (ORETTC) in Tennessee trains those responsible for safeguarding nuclear and radioactive material as well as first responders and other experts in nuclear operations, safeguards, cyber, and emergency response. National Nuclear Security Administration.

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This Life-Size Angry Birds Game Is Powered By Immersive Tech

VRScout

Electric Gamebox currently has 12 locations spread across the United States and Europe, including London, California, Colorado, and Tennessee with plans to open new locations in Liverpool, Birmingham, New York, and Nevada in the future. For more information visit electricgamebox.com. Image Credit: Electric Gamebox.

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5 interactive tools for learning about abortion access in your state

Mashable VR

As of June 24, 13 states have such trigger bans — Arkansas, Idaho, Kentucky, Louisiana, Mississippi, Missouri, North Dakota, Oklahoma, South Dakota, Tennessee, Texas, Utah, and Wyoming. Another 13 states are expected to enact restrictive laws in the future. SEE ALSO: How overturning Roe v. Wade may impact you.

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The 21 best binge-worthy podcasts that tell one hell of a story

Mashable VR

The premise of the show was simple and cruel: Six cis male contestants competed for the affections of the gorgeous Miriam Rivera without knowing she was trans, until the producers revealed the information for maximum dramatic effect. We won't spoil any more of this horror podcast's gripping plot.

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