VRScout

FEBRUARY 16, 2018

The NBA on TNT VR app is intended to change the viewing experience from, “passive to immersive’” said David Aufhauser, Managing Director, Strategy and Product for Intel Sports, during an interview with VRScout. The NBA seems to be making a concerted effort to embrace immersive viewing. It’s different,” he said.

Cleveland 179

Cleveland San Antonio Oklahoma City Boston 179

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Oculus Go showcased. The Oculus Go (Image by Oculus).

AR 164

AR Magic Leap Oculus Virtual Reality 164

The Ghost Howls

JULY 10, 2023

It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days! As for Meta, while he appreciated the efforts of the people working there, he said that doesn’t agree much with its strategy. If you want to buy some PCVR games, I suggest you give it a read!

Samsung 211

Samsung Apple Las Vegas China 211

XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. 2022: Laying the Foundations for a Transformative Year for XR 2022 saw the immersive industry explode like never before.

Apple 80

Apple Immersion Industry Hardware 80

Upload VR

JUNE 9, 2023

Yes, Google might still be resurgent with Android, powered by Owlchemy's insights and Samsung's hardware , and other companies might surprise with a novel strategy too. Analog Concerns Oculus Rift prototype demo with Xbox controller, 2012. The first was in Irvine, California in 2012 trying a prototype of the Oculus Rift.

Apple 142

Apple California Wearables Hand tracking 142

Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. VR is about immersion. Soon being less than five years.

AR 62

AR Augmented Reality Magic Leap Immersion 62

Road to VR

OCTOBER 31, 2016

Business leaders gathered at this year’s Seattle based IMMERSE Summit ( previously Sea VR ) to explore how VR/ AR and Mixed Reality is transforming manufacturing, design, education, health and medicine and much more. With HoloLens and Magic Leap we’ve seen a broadening of the conference to include augmented reality as well.

Strategy 100

Strategy Immersion AR Magic Leap 100

VRScout

FEBRUARY 25, 2019

So, here’s the full low-down on Microsoft’s newest immersive device: It’s all about the Cloud. It’s no secret that Microsoft’s mixed reality strategy is centered around its Intelligent Cloud, and the Intelligent Edge; therefore the HoloLens team has worked very closely with Azure to bring it all together in one sleek package.

Microsoft 312

Microsoft North America United Kingdom China 312

The Ghost Howls

JUNE 29, 2020

Original image by Oculus). Oculus kills the Go and opens to content on Quest. In the end, the time of the Oculus Go has come. Devices like Oculus Quest , Pico Neo 2 , and Vive Focus Plus have proven that 6DOF VR is more interesting and has far more retention. Top news of the week.

Google 432

Google Oculus AR Unity 432

The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now. What about Magic Leap ?

Augmented Reality 480

Augmented Reality Magic Leap AR Apple 480

The Ghost Howls

JANUARY 18, 2023

So here you are a collection of the best news in immersive realities from the CES 2023, with many links to go deeper! Everyone I spoke with talked about an interesting event to attend for us XR people, and this shows that immersive realities are now in a quite mature status… to be niche technologies. Of course not.

AR 399

AR Magic Leap Razer Augmented Reality 399

The Ghost Howls

JULY 23, 2019

But it is very interesting , because it will touch a lot of hot topics, like: Data visualization in XR; Magic Leap; Being a woman working in XR; How is XR in Asia. Today the interview will cover the first two topics: dataviz in VR thanks to BadVR solution and Magic Leap. and many other interesting stuff!

Data 333

Data Technology Magic Leap Kansas City 333

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. Or did you partner with companies to do this?

South Korea 78

South Korea North America AR Training 78

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. Or did you partner with companies to do this?

South Korea 78

South Korea North America AR Training 78

The Ghost Howls

MAY 30, 2022

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

Magic Leap 306

Magic Leap Virtual World Ukraine Augmented Reality 306

XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. Is Meta Quest for Business the Same as Oculus for Business? Back in 2017, Meta introduced “ Oculus for Business ”.

Software 198

Software Hardware Magic Leap Microsoft 198

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. Or did you partner with companies to do this?

South Korea 60

South Korea North America AR Training 60

The Ghost Howls

NOVEMBER 2, 2020

Especially the DualSense is an amazing piece of tech, with very stable IMUs and haptic sensations that increase a lot the “immersion” in the games : they can provide you the sensation of resistance, of textures of materials, of movements. Then why Magic Leap hasn’t delivered a solid product with 2B?)

Sony 375

Sony Oculus Controllers Haptic 375

XR for Business Podcast

AUGUST 7, 2019

In her 20 years or 30 years working in immersion within Ford, they came up with what they called the Tenets of Immersion. How quickly and easily you can become immersed. So, when you walk in and someone puts a headset on you, how quickly do you go from standing outside the room, to being fully immersed? Bob: Right.

United States 78

United States Conference China Training 78

XR for Business Podcast

AUGUST 7, 2019

In her 20 years or 30 years working in immersion within Ford, they came up with what they called the Tenets of Immersion. How quickly and easily you can become immersed. So, when you walk in and someone puts a headset on you, how quickly do you go from standing outside the room, to being fully immersed? Bob: Right.

United States 78

United States Conference China Training 78

XR for Business Podcast

AUGUST 7, 2019

In her 20 years or 30 years working in immersion within Ford, they came up with what they called the Tenets of Immersion. How quickly and easily you can become immersed. So, when you walk in and someone puts a headset on you, how quickly do you go from standing outside the room, to being fully immersed? Alan: Yeah.

United States 60

United States Conference China Training 60

The Ghost Howls

SEPTEMBER 24, 2019

At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. If a family can afford spending the money for 4 Magic Leap Ones, they can play this board game together (Image by Road To VR).

AR 331

AR Augmented Reality Magic Leap Gaming 331

AR Insider

MAY 6, 2020

Fable Studios is building Lucy, an AI character that currently acts as a self aware drawn character in the “Wolves in the Walls” series but eventually will become her a personified OS much in the same way Mica from Magic Leap is aiming to be. The Evolution of Brand Activations. The Evolution of Customer Support.

AR 381

AR Examples Data Head Mounted Display 381

UploadVR Between Realities podcast

JANUARY 14, 2017

They want you to look at the television or the PC monitor in front of you and completely immerse you. GB: Magic Leap is a big presence in the AR discussion. Outside of the sort of people in this room and in the games press, I don’t think most people know what Magic Leap is. VR is inherently isolating.

Augmented Reality 100

Augmented Reality Gaming AR Machine Learning 100

UploadVR Between Realities podcast

NOVEMBER 13, 2016

To get some insight into those numbers, I moderated a panel on investing in virtual reality and augmented reality at Greenlight Insights’ recent Virtual Reality Strategy conference in San Francisco. Above: The Oculus Touch controls let you navigate independently with each hand in VR. Image Credit: Oculus.

Strategy 100

Strategy AR Technology Trends 100

XR for Business Podcast

AUGUST 19, 2019

As SuperData’s lead XR analyst, Carter is responsible for the company’s reports on immersive technology. Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. Enterprise will account for the majority of those through at least 2022.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

As SuperData’s lead XR analyst, Carter is responsible for the company’s reports on immersive technology. Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. Enterprise will account for the majority of those through at least 2022.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

As SuperData's lead XR analyst, Carter is responsible for the company's reports on immersive technology. Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. Alan: Although Magic Leap did publish some photos of a model wearing the Magic Leap glasses the other day.

Training 60

Training AR Data Augmented Reality 60

XR for Business Podcast

JANUARY 17, 2020

You’ve been building and advising brands and companies around their strategy for production. There’s Magic Leap– Alan: Still a challenge. Magic Leap for sure. I mean, everybody’s saying Magic Leap is not so good, and they oversold what they ship. Alan: Amazing. Alan: Yeah.

AR 78

AR Augmented Reality Magic Leap Machine Learning 78

XR for Business Podcast

JANUARY 17, 2020

You’ve been building and advising brands and companies around their strategy for production. There’s Magic Leap– Alan: Still a challenge. Magic Leap for sure. I mean, everybody’s saying Magic Leap is not so good, and they oversold what they ship. Alan: Amazing. Alan: Yeah.

AR 78

AR Augmented Reality Magic Leap Machine Learning 78

XR for Business Podcast

OCTOBER 7, 2019

Alice is a technology writer/producer/consultant with a particular interest in the immersive space. She’s advised a broad range of companies, from startups to major corporations on their communications and digital strategy. And everything is getting better a lot quicker than you expect, and a lot cheaper.

Trends 78

Trends Machine Learning Technology Training 78

XR for Business Podcast

OCTOBER 7, 2019

Alice is a technology writer/producer/consultant with a particular interest in the immersive space. She’s advised a broad range of companies, from startups to major corporations on their communications and digital strategy. And everything is getting better a lot quicker than you expect, and a lot cheaper.

Trends 78

Trends Machine Learning Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. But it's so important that it's done in a tasteful and high-quality way. These things are not cheap to make.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. But it's so important that it's done in a tasteful and high-quality way. These things are not cheap to make.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

OCTOBER 7, 2019

Alice is a technology writer/producer/consultant with a particular interest in the immersive space. She's advised a broad range of companies, from startups to major corporations on their communications and digital strategy. And you were talking about Rori DuBoff, head of content, innovations, and strategy with Accenture Interactive.

Trends 60

Trends Machine Learning Technology Training 60

XR for Business Podcast

FEBRUARY 25, 2020

It’s immersive tech, and can teach kids in new, innovative ways. He'd also chaired the Independent Digital Strategy Group for eight years there. The one thing obviously that is already clearly missing from this mix, is the word Oculus. It's ENGAGE, by Immersive VR Education They're the guys that made Apollo 11 and Titanic VR.

Education 78

Education UAE Technology Virtual Reality 78

XR for Business Podcast

OCTOBER 7, 2019

Alice is a technology writer/producer/consultant with a particular interest in the immersive space. She’s advised a broad range of companies, from startups to major corporations on their communications and digital strategy. And everything is getting better a lot quicker than you expect, and a lot cheaper.

Trends 60

Trends Machine Learning Technology Training 60