The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Consumer AR glasses are not here, and won’t be for many years because the technology is simply not ready.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.

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ARPost

SEPTEMBER 5, 2019

The technology provides architects and clients the ability to work as true collaborators in the design of a project, at a faster rate. Here are some of the most intriguing ways immersive technology is changing how architects work and function. The fusion of architecture and technology marks an evolutionary chapter for the industry.

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VRScout

JUNE 18, 2019

HTC – Vive Pro Eye. Sony London Studio – Blood & Truth. Qualcomm Technologies – Qualcomm Snapdragon Tech Summit 2018 Invitations. Happy Finish, H+K Strategies & Ford – Ford ‘WheelSwap’ VR. Ballast Technologies. Ballast Technologies & Wiegand.Maelzer – VRSlide. VRgineers – XTAL 5K HMD.

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Road to VR

SEPTEMBER 29, 2017

Varjo Technologies, a Helsinki-based startup known for its ‘human eye-resolution’ display intended for VR headets, today announced it’s closed an $8.2M “Varjo is fast growing from a startup to a best-in-class global supplier of VR/AR headsets,” said Urho Konttori, CEO and founder of Varjo Technologies. .

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The Ghost Howls

JANUARY 18, 2021

He also hyped people about the upcoming Infinite Office, BCIs, AR glasses… saying for most technologies that “they are coming sooner than people think”. But when the journalist asked about the use of Ctrl+Labs technology, he specified that “sooner than people think” is maybe 5 years. HTC predicts the rise of all-in-two devices.

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The Ghost Howls

JULY 4, 2022

I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company. When I attended university, ray tracing was described to me as something that was impossible to obtain in real-time, so when NVIDIA finally enabled it in realtime on PC GPUs, it felt like an enormous step forward for technology.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

The ongoing bid to unite the virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) sectors requires significant joint efforts to develop novel solutions, technologies, platforms, and standards. million tourists annually and hosts 250,000 residents. . million tourists annually and hosts 250,000 residents. .

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The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! It is a perfect strategy, that makes NVIDIA able to offer very comprehensive end-to-end solutions (e.g. Image by Sony). What a time to be alive! Even Apple uses modified ARM chips.

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The Ghost Howls

JANUARY 27, 2020

This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. The reason is that Sony has already announced that it will launch PSVR 2 only after the PS5 , to not confuse its buyers by selling too many things together. PSVR 2 could be revealed next month.

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The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. For sure you remember the recent launch of a full line of Vive Cosmos headsets , all with customized faceplates.

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The Ghost Howls

MAY 25, 2020

Considering the release date (and the technology that will be available in 2021), the price tag, and the sensors, this looks like a smartglass. This may be Apple’s strategy to make people wear something on their head while they wait for a more complex headset. HTC announces Vive Pro Secure. Iron Man VR demo has been released!

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. We’re on the cusp of another life-changing piece of technology and the race is on. Let’s take a look at the technology coming our way.

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The Ghost Howls

JANUARY 18, 2023

Everyone I spoke with talked about an interesting event to attend for us XR people, and this shows that immersive realities are now in a quite mature status… to be niche technologies. MAIN HEADLINES Let me list for you what have been, in my opinion, the most important XR technologies from this CES.

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The Ghost Howls

OCTOBER 10, 2022

Among other things, I have written a fantastic post about the VR concerts worth millions of dollars that Pico is doing in China ; I have been interviewed in a podcast by Moonbase ; and this Saturday I will be close to Turin (Italy) speaking at a science and technology festival about my work in immersive concerts. Image by HTC Vive).

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Road to VR

JANUARY 2, 2018

We’ve rounded up a list of 20-something VR games launching in 2018 that we’re excited about, covering all three major VR systems: PSVR, Oculus Rift and HTC Vive. Sony’s London Studio first released Blood and Truth’ s spiritual predecessor with the first PSVR demo disk; London Heist. Ace Combat 7. Brass Tactics.

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The Ghost Howls

JANUARY 21, 2020

I envision this year in VR to be like last CES in VR : a time where we will see the growth of the technology , but no real disruption. We’ll see some experimentation with 5G , but again, this technology won’t be widespread enough yet to make it truly usable. Me wearing the Oculus Quest.

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UploadVR Between Realities podcast

JANUARY 9, 2017

Sony is going to try to put PS VR’s in 53 million homes this year too and the price of PCs capable of running nausea-free room-scale VR will undoubtedly continue to drop. Not many realize, however, just how dramatically Valve’s SteamVR Tracking technology could impact the industry over the next few months.

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The Ghost Howls

OCTOBER 2, 2023

Instead of showing people how the “metaverse” is now with very rough images (that easily become memes) or how it may be in the future with some fluffy videos, Zuck has used the best technologies from the Meta R&D department: Meta’s Codec Avatars. This is a huge problem for Meta, which subsidizes hardware with software sales.

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Tech Trends VR

FEBRUARY 2, 2019

In homage to the greatest movie ever made, Sony Pictures Virtual Reality – the VR arm of Sony Pictures Entertainment – has developed a virtual reality game that puts you in a Punxsutawney time loop. The game will comes to PlayStation, Oculus Rift and HTC Vive later this year. Click To Tweet. Click To Tweet.

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Road to VR

JANUARY 3, 2020

While the company had originally collaborated with HTC to create the Vive, this time around Valve opted to handle everything on their own. But it’s also made for an awkward relationship between Valve and HTC who are now positioned more as competitors than partners. Image courtesy HTC. Image courtesy Valve. Vive Cosmos.

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The Ghost Howls

JANUARY 14, 2020

Last week there has been the CES, maybe the biggest technology show of the year. As it is a tradition of this blog , I have read everything I could about the AR and VR technologies showcased there, and I’ve condensed all the news in a single article , that you can skim fast until you find a topic you are interested in.

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The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. It is also a defensive, move that makes it avoid the loss of its partners, as it has happened with Insomniac Studio that has just been acquired by Sony.

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The Ghost Howls

MAY 31, 2021

And it feels weird that HTC hasn’t fixed such a cheap little component that was already faulty on the original Vive. It is sold by Sony, but actually, the idea behind it comes from Impulse Gear , that studio that developed Farpoint. The International Symposium on Immersive Media Arts & Technologies running June 2–8th.

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The Ghost Howls

MAY 3, 2021

Image by HTC Vive). HTC rises the hype for the launch of its new headset. For once, HTC seems to have organized the pre-launch of its new upcoming headset fairly well. HTC has said this headset will be amazing , so everyone is hoping for this to be true, even if we all know that the price will be high.

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UploadVR Between Realities podcast

JANUARY 9, 2017

2016 provided hints of where Facebook, HTC, Sony, Google, and more will take their headsets in the near future, but where does the industry’s best and brightest think we’ll end up this time next year? 1) I believe the virtual reality market will continue to have steady sales reaching over 2 million HMD’s between Sony, HTC and Oculus.

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XR for Business Podcast

NOVEMBER 15, 2019

Managing partner Teppei Tsutsui drops by to share some of his investing strategies. So the GFR Fund is a seed stage fund that’s investing technology companies, disrupting the digital media and entertainment space, including VR and AR. So they have a platform on their own app and Sony PlayStation’s, as well.

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XR for Business Podcast

NOVEMBER 15, 2019

Managing partner Teppei Tsutsui drops by to share some of his investing strategies. So the GFR Fund is a seed stage fund that’s investing technology companies, disrupting the digital media and entertainment space, including VR and AR. So they have a platform on their own app and Sony PlayStation’s, as well.

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XR for Business Podcast

NOVEMBER 15, 2019

Managing partner Teppei Tsutsui drops by to share some of his investing strategies. So the GFR Fund is a seed stage fund that’s investing technology companies, disrupting the digital media and entertainment space, including VR and AR. So they have a platform on their own app and Sony PlayStation’s, as well.

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XR for Business Podcast

DECEMBER 23, 2019

It’s easy for us to not remember the journey and excitement of our first few times of trying these technologies. It’s just taking an older idea and utilizing new technology. It’s just we’re applying the same metrics with new technology. It’s not a new idea. So to your point, I don’t call b t.

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XR for Business Podcast

DECEMBER 23, 2019

It’s easy for us to not remember the journey and excitement of our first few times of trying these technologies. It’s just taking an older idea and utilizing new technology. It’s just we’re applying the same metrics with new technology. It’s not a new idea. So to your point, I don’t call b t.

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Entertainment Immersion Head Mounted Display Augmented Reality 78

XR for Business Podcast

DECEMBER 23, 2019

It's easy for us to not remember the journey and excitement of our first few times of trying these technologies. It's just taking an older idea and utilizing new technology. It's just we're applying the same metrics with new technology. And we have it sitting in our backpacks, sitting on our desks, sitting in our labs.

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The Ghost Howls

AUGUST 16, 2020

The HTC Cosmos Play will be an enterprise headset. HTC has confirmed this week to Upload VR that the upcoming Cosmos Play will be an enterprise headset devoted to museums and educational institutions. Now HTC has changed its mind, and the Play has become an enterprise headset. Is The Sony XRperia coming?

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VRScout

APRIL 11, 2017

PlayStation looks to an arcade rollout, Shazam goes augmented, AMD wants to go wireless, HTC Viveport’s new subscription service, the investment & funding wrapup, and more… You can enjoy the full audio recording below: HTC Vive’s Viveport Launches Subscription Service. is also a company focused on AR development.

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The Ghost Howls

JUNE 20, 2021

What Facebook said fits perfectly in its strategy and I personally think it is just one step, and many others are coming in the future. Now, we all know that AR and VR are the next technological platform… the evolution of the smartphone, the evolution of the web. I mean, I’m surprised that most people were surprised.

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The Ghost Howls

OCTOBER 16, 2022

Do you remember when everyone was mocking HTC for its super-high prices and people were praising Meta for its cheap costs? The Quest Pro fits very well this strategy since it is a headset made for professionals. One of my predictions for Meta Connect was that Meta was going to define better its enterprise strategy.

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