Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse
XR Today - Virtual Reality
OCTOBER 4, 2023
Jack Daniel’s opened its virtual doors to the public by commemorating urban art and the 50th anniversary of hip-hop in late September. Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme.
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