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MID?M+ Cannes Event to Rally Music Industry with XR, Web3

XR Today - Mixed Reality tag

MIDƐM+ is set to return to Cannes, France to kick off the start of 2024. Some of the topics linked to immersive technologies include ‘Music in Gaming and Virtual Realities,’ ‘Music’s Worth in the AI Era: Progress or Downfall’, and many others. She is also a regular contributor to the XR Big News series.

Industry 104
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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

The customer journey is changing, and technology is leading that evolution. Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Moreover, The emerging AR technology space is rapidly growing.

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The XR Week Peek (2023.03.13): AltspaceVR shuts down, and much more!

The Ghost Howls

This means that the glasses may be shipped even if the technology is not ready to make them perfect from a design standpoint. This project involved creating augmented reality statues of women alongside men in eight major cities in France. You can discover more on the dedicated Linkedin post that I’m sharing below.

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The 2019 VR Awards Winners Recognized for Outstanding VR Tech

ARPost

The event, hosted by AIXR, aims to recognize outstanding achievements in VR technology. Their site also posts educational and informative articles relating to the world of MR, AR, and VR technology. The VR Awards recognize innovations in VR technology through twelve categories. What Is AIXR? VR Game of the Year. VR Marketing.

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BSC 2023: Sony Exec on Virtual Production Tools

XR Today - Mixed Reality tag

Extended reality (XR) technology is reaching numerous verticals, from healthcare to education. With virtual production tools, the providers prove that XR technology has different use cases and applications outside of headset and smartphone-based solutions. A new vertical XR tech is hitting the media and broadcast space.

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Karate Combat Secures $18 Million for XR-Enhanced Broadcasting

XR Today - Mixed Reality tag

The brand uses MR environments the team created on Epic Games’ Unreal Engine to broadcast athletes competing while surrounded by a visually enhanced RT3D backdrop. XR, a Growing Tool for Sports Broadcasting and Marketing For many marketing teams, XR technology provides a lucrative growing avenue to enhance customer experiences.

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The Future Group Raises $20 Million to Blend Real-world Video With Virtual Worlds

UploadVR Between Realities podcast

The Future Group has raised $20 million for its technology that blends real-world video with virtual worlds to immerse people inside what feels like an interactive game show. with experience using game-oriented technologies in The Matrix films. The technology could work for either live shows or edited, time-delayed programs.