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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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The Auggie Awards 2021

ARPost

Best Art or Film. The Best Art or Film award was presented by General Immersive CEO Ray Mosco and went to Peaceful Places by Gold Enterprises. Presented by Epic Games Head of Brands and Advertising, Raffaella Camera, Best Campaign Auggie Award went to Countdown Super Insects by Zappar. Best Campaign. Best Developer Tool.

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The Best VR Apps for Socializing With Friends

ARPost

It can be used for any type of virtual meetings, including discussing projects with work colleagues, watching films and TV series, and playing games. This helps overcome the awkwardness of not being physically present and encouraging virtual conversations, just like in the real world. You can create your own world using the Unity SDK.

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The VR Society’s ‘On The Lot’ is Back—and Fully Augmented

VRScout

Organized by the VR Society, presented by AMD Studios, and co-presented by Dell, “On the Lot” is back for its second year. Tony Parisi , Global Head of VR/AR at Unity Technologies. LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company). thelotstudios #filming #hollywood #studio #weho #summer.

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Arcturus Announces Microsoft MRCS Partnership at SIGGRAPH 2023

XR Today - Mixed Reality tag

The Los Angeles, California-based firm’s solution can produce volumetric videos for content ranging from visual effects (VFX), broadcasting, mixed reality (MR) content, and films. Additionally, the studio will accommodate more MRCS functionality by integrating its HoloSuite features.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

XR Today: How was Apple’s presentation of the device? Aneesh Kulkarni : It was an impressive presentation, and they checked a lot of boxes. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Did they leave anything out, or did they tick specific boxes?

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XR Technology at AWE and the Auggies: Exclusive Content From Ori Inbar

ARPost

We were trying to capture the major reason people go to AWE,” including talks, interactions with presenters, networking, special events in Altspace and Engage VR, and even replicating the expo floor, said Inbar. Jumanji: The Next Level Web AR Experience – an interactive promotion for the film sequel.