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Gaining Behavioural Insight with Eye-Tracking VR Tech

Tech Trends VR

Companies can now track where a users’ gaze wanders and use that data to design fine-tuned experiences. Eye-tracking technology is nothing new in itself, but it is gaining rapidly both in scope and popularity as immersive virtual experiences become more widely used both in business and leisure contexts.

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The Top XR Vendors Majoring in Construction in 2022

XR Today - Virtual Reality

Extended Reality has taken the world by storm, influencing workflows throughout virtually every industry. The right tools not only improve collaboration between team members, but also pave the way for more innovative development and design processes. There are even tools available with built-in hand and eye tracking.

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7Invensun is a Chinese company that wants to disrupt the VR eye tracking sector

The Ghost Howls

Eye tracking is, in my opinion, a technology that will disrupt completely the VR ecosystem , exactly as room-scale did with the first HTC Vive. All VR interfaces will change with the introduction of eye tracking, becoming more intuitive. Let’s talk a bit about eye tracking. Yes, it is! Hello 7Invensun!

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Tobii Pro brings eye-tracking research to VRThe eye tracking.

AllThingsVR

Tobii Pro brings eye-tracking research to VR The eye tracking company is integrating its technology into the HTC Vive business edition headset for commercial and academic research. It’s also becoming apparent that eye tracking within VR can have a role to play in helping to understand human behavior.

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Varjo Promises “Human-Eye” Resolution With VR-1 Headset

VRScout

Varjo’s professional-grade headset features retina-grade resolution and eye-tracking functionality. Combined with the headsets integrated eye-tracking functionality, users can supposedly expect lifelike virtual content featuring levels of detail not currently offered by other major providers. FOV: 87 Degrees.

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My predictions for virtual reality in 2019

The Ghost Howls

Yesterday, I have dressed as a fortune teller and I have given you my predictions for augmented reality in 2019. Now, it is the turn of virtual reality. Let me do some speculations… Virtual Reality in 2018. This has been the year of the disbelief in virtual reality. How has VR performed in 2018?

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The XR Week Peek (2023.06.26): Quest 3 page appears on Best Buy, Vision Pro SDK released, and more!

The Ghost Howls

Making some calculations, it is possible to estimate that the per-eye resolution is around 2064×2208, a value that was leaked a few months ago from some data miner (Samulia). Unity page also confirms that the headset will provide plane detection, so you will be able for instance to detect the walls and the desks in your room.

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