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Gaining Behavioural Insight with Eye-Tracking VR Tech

Tech Trends VR

Companies can now track where a users’ gaze wanders and use that data to design fine-tuned experiences. Eye-tracking technology is nothing new in itself, but it is gaining rapidly both in scope and popularity as immersive virtual experiences become more widely used both in business and leisure contexts.

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7Invensun aGlass DK II unboxing, setup and review: a great dev kit for eye tracking in VR

The Ghost Howls

In China I met the company 7Invensun , that is a worldwide leader for what concerns eye tracking. Being them very kind, they gave me as a gift an aGlass DK II eye tracking add on for HTC Vive and I used it to experiment with eye tracking interfaces. aGlass DK II box on top of HTC Vive one. The device.

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LooxidVR is a virtual reality headset that can analyze your emotions

The Ghost Howls

When I wrote my post about CES 2018 , I briefly talked about a headset called LooxidVR, able to “read the emotions” of the user by employing a combination of EEG sensors and eye tracking. LooxidVR enables them to collect the user’s eye and brain data simultaneously during a VR experience. What is Looxid Labs?

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7Invensun is a Chinese company that wants to disrupt the VR eye tracking sector

The Ghost Howls

Eye tracking is, in my opinion, a technology that will disrupt completely the VR ecosystem , exactly as room-scale did with the first HTC Vive. All VR interfaces will change with the introduction of eye tracking, becoming more intuitive. Let’s talk a bit about eye tracking. Yes, it is! Hello 7Invensun!

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HP Reverb G2 Omnicept Edition Launches Next Month

VRScout

Originally revealed back in September 2020, HP’s professional-grade VR headset offers a variety of enhancements over the basic G2, including an eye-tracking & pupillometry sensor from Tobii, heart rate sensor, and face camera. ” Image Credit: HP.

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Tobii Pro brings eye-tracking research to VRThe eye tracking.

AllThingsVR

Tobii Pro brings eye-tracking research to VR The eye tracking company is integrating its technology into the HTC Vive business edition headset for commercial and academic research. It’s also becoming apparent that eye tracking within VR can have a role to play in helping to understand human behavior.

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My predictions for virtual reality in 2019

The Ghost Howls

Yesterday, I have dressed as a fortune teller and I have given you my predictions for augmented reality in 2019. Now, it is the turn of virtual reality. Let me do some speculations… Virtual Reality in 2018. This has been the year of the disbelief in virtual reality. How has VR performed in 2018?