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Google Releases AR Geospatial Creator for Unity

XR Today - Augmented Reality tag

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

Unity 100
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Our First Look At Microsoft HoloLens 2

VRScout

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. More immersive. Spatial Anchors.

Microsoft 312
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Big XR News from Qualcomm, Meta, Microsoft, and Sony

XR Today - Mixed Reality tag

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. However, the foundation is being laid by various immersive industry firms, and with new devices coming left and right, 2024 will remain eventful. Apple Vision Pro Debuts in US Stores The Vision Pro is out today.

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Spatial Computing Experts Unite at SPIE 2024

XR Today - VR Headsets tag

AR|VR|MR 2024, apart from other emerging technology, shows its focus display and waveguide solutions – the hardware and software that powers immersive visualisation on MR headsets, AR smart glasses, and more. Yesterday, Google and Mojo Vision representatives introduced the event, kicking off the monumental event with an opening keynote.

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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

Unity 172
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Apple Enhances Persona Avatar System

XR Today - Mixed Reality tag

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. update for Vision Pro improves application placement and tracking of environmental changes.

Apple 101