AR Insider

FEBRUARY 25, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this “ Internet of Places.” For example, it utilizes imagery from Street View as a visual database for object recognition so that AR devices can localize.

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Real Estate Google AR Exercises 373

ARPost

AUGUST 25, 2020

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. B2B firms can create practical examples of how their products work for demonstration and training. VR is just an attention grabber.

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Virtual Reality Strategy Training Tools 440

VRWorld

DECEMBER 23, 2017

Below are examples from my students using the free Grackle Marks add-on for Google Docs and the paid pro version of Newsela. Getting students to inspect what they read habitually is one of the key topics in my new book, Hacking Digital Learning Strategies with EdTech Missions. Annotation with Newsela Pro. Web Annotators.

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Examples Tools Google Strategy 107

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 416

AR Insider

MAY 18, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. After covering Apple last week, what moves is Google making in wearables? For Google that of course means search.

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Wearables Google AR Apple 313

AR Insider

OCTOBER 16, 2020

Going deeper into AR cloud strategies, AR cloud pioneer and 6d.ai Mapping the physical world requires scale and deep pockets, akin to Google or Snap. Speaking of tech giants, Google has AR cloud ambitions , evident in its interlocking spatial computing efforts. Making the Physical World Clickable, Part I. The Application Layer.

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AR Google Magic Leap Data 323

ARPost

MARCH 8, 2022

With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. We design, list, and sell business NFTs and develop a virtual marketing strategy.”. For example, Ready Player Me is compatible with the MetaMask Ethereum wallet and recently partnered with 8th Wall.

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Virtual World Real Estate Augmented Reality California 436

AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). How is audio AR aligned with Google’s master plan to be the “knowledge layer” for the spatial web?

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AR Google Apple Strategy 283

Tech Trends VR

APRIL 26, 2018

We’ll be dropping by Silicon Valley next month for Google I/O to check out the latest scoop from the Big G. It will be interesting to contrast the latest strategy from Microsoft and Google, specially around Immersive Tech Click To Tweet. They pioneered some interesting stuff with Google Expeditions but where do they go next?

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Trends Seattle Conference Google 229

AR Insider

MAY 25, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. XR Talks: Behind Facebook’s Spatial Strategy. Meanwhile, tech giants are motivated toward wearables.

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Wearables Strategy Machine Learning AR 359

AR Insider

JULY 19, 2019

One of the most anticipated and potentially-useful forms of AR has been Google’s VPS walking directions. Google broke this down at its I/O event in May (video below). “Solving this has been one of the most technically-challenging projects that I’ve been a part of during my eight years at Google.”

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Google AR Video Industry 150

AR Insider

DECEMBER 21, 2020

A fter launching in 2017, Google’s ARCore has been relatively quiet. Google reports this week that ARCore has surpassed one billion installs. This refers to the Google Play Services for AR app in Google’s Play Store. Google wants maximum reach for the benefits that AR can bring its core search business.

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Data Google AR Exercises 234

AR Insider

APRIL 7, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” XR Talks: Behind Facebook’s Spatial Strategy. ” But it’s not alone. continuing here with Facebook.

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AR Data Real Estate Google 326

AR Insider

DECEMBER 24, 2019

This strategy will be critical in 2020. One example is Ubiquity6’s strategy to condition users to scanning spaces by giving them a free tool to capture and share 3D models. Another example is Houzz. Instagram is another example and is AR’s biggest sleeping giant. Sleeping Giants.

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Training AR Wearables Strategy 195

AR Insider

JANUARY 23, 2020

Visual search is Google’s main flavor of AR. It’s one way Google wants to future proof its core search business. A more visual front end — via Google Lens and Live View navigation — builds on mobile hardware, computer vision, looming 5G connectivity and gen-Z camera affinity. For example, Google Lens — a.k.a.

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AR Google Data India 237

AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Visual search will follow, led by Google , Pinterest and Amazon. Google is highly motivated to visual search in order to “future proof” it’s core business. Google is also advantaged in that can “ incubate ” AR in search.

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AR Google Case Study Data 351

AR Insider

FEBRUARY 19, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. Specifically, its new Echo Buds are Bluetooth earpieces that compete with Google Pixel Buds and Apple AirPods.

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Wearables Amazon Google AR 367

AR Insider

FEBRUARY 27, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. For example, using voice input and automatic Powerpoint pairing, you can forward slides using voice commands.

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Wearables Microsoft AR Amazon 252

AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. That includes Google, Microsoft, Amazon, Snap and others. Meanwhile, tech giants are motivated toward wearables.

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Wearables AR Microsoft Apple 272

AR Insider

JUNE 4, 2020

This is by design says VP of BD and Strategy, Jacob Lowenstein. Its head of design also helped develop Material Design at Google. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy.

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Strategy AR Google Oculus 361

AR Insider

DECEMBER 25, 2019

A historical example is the 2000’s dot-com bubble. But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0 Apple , Google , Facebook and Microsoft are all on that list. And monetization will follow Google’s established search playbook.

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Google AR Training Construction 195

Road to VR

NOVEMBER 24, 2020

For one, it could simply allow access to the Google Play store on the headset, allowing users to download apps they already own through the store, and then project those apps onto a flat screen inside the headset.

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Oculus Google Strategy Microsoft 353

ARVR

MAY 24, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Sensory Nerves After covering Apple last week, what moves is Google making in wearables?

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Wearables Google AR Apple 130

AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Google uses Street View imagery as an object-recognition database to localize devices.

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AR Google Real Estate Machine Learning 306

AR Insider

JANUARY 16, 2020

The second prediction is that mobile AR will succeed in 2020 for those who execute “ training wheels ” strategies. A few existing examples are Houzz’ design principle to put AR within users’ path-to-purchase, or Ubiquity 6’s display.land. In that respect, we’re bullish on Google Lens to gain ad revenue share in beyond 2020.

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Wearables AR Entertainment Training 293

AR Insider

FEBRUARY 18, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. We left off last week talking about AR Cloud companies, which intersects with the next AR as a Service (ARaaS) example: Niantic. They were built to support the applications of Amazon and Google. The AWS Model.

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AR Amazon Architecture Data 318

UploadVR Between Realities podcast

FEBRUARY 16, 2017

The original, living version of this guide can be found in this Google Doc and may receive more consistent updates than this version. To communicate while far away from your team, use a free hand and reach to your non dominant hand shoulder and hold the trigger (if you’re right handed reach for your left shoulder for example).

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Tips Strategy Gaming How To 123

AR Insider

MAY 28, 2021

Like Google’s Cloud Anchors and Microsoft’s Spatial Anchors — these let multiple users experience positionally-tracked lenses together from different vantage points. In other words, insights from lens-based try-ons can inform brand marketing strategies or decisions about product pipelines and logistics.

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AR Google Tools Retail 302

ARPost

APRIL 1, 2021

One such example of this is augmented reality. According to Google , a one-second page load delay can reduce conversions up to 20%. See Also: Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy.

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Augmented Reality Retail AR Tools 272

ARPost

APRIL 28, 2022

For example, instead of dissecting a frog, schoolchildren do this procedure in an educational VR Frog Dissection virtual reality experience. For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars. Let’s take a look at 5 ways VR is transforming education.

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Education Immersion Machine Learning Study 443

AR Insider

JANUARY 3, 2020

For example, it pegged average AR session lengths at 75 seconds , which is 4x that of video advertising. For example, there’s a question of format. This can impact distribution strategy, as it’s harder to download an app in a store aisle versus marker-based Web AR activations.

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AR Video Case Study Examples 201

AR Insider

JULY 28, 2021

For example, we are making it easier to discover new fashion items through Scan by helping Snapchatters scan a friend’s outfit, or a saved photo or screenshot, to shop similar looks and recommendations. The success of the Lens ultimately encouraged Smile Direct Club to include AR Lenses as part of their long-term business strategy.

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AR Augmented Reality Los Angeles North America 340

ARVR

JUNE 28, 2022

The Cadillac of Display Going deeper on CGH, it’s been called “the Cadillac of display” by Google XR hardware director, Bernard Kress. A great example of this is Tilt Five , which zeroes in on a tabletop gaming experience with a graphically-rich and lauded UX. For one, it’s a massive market. This use case carries a few key advantages.

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AR Holography Real Estate Strategy 147

Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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Education Immersion Google AR 170

VRScout

AUGUST 29, 2021

A few examples include: Squadpods: Private, secure office space for teams to customize, meet and collaborate with work tools they know and love. HeadOffice.Space is leveraging almost every web-based collaboration tool imaginable, Youtube, Twitch, Google Slides, Sheets, Excel, Word, Airtable, Miro, Mural, PowerBI, Powerpoint among others.

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Tools Real Estate Video Google 527

ARPost

MAY 3, 2021

If you want to emulate the likes of Google, Amazon, and Facebook, or more correctly, avoid being kicked out of business by them, it is imperative you at least consider the use cases of AR that fit into and can improve your business model. Below are some real-world examples of how AR enhances product features in different industries.

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Augmented Reality Data AR Machine Learning 330

AR Insider

JUNE 8, 2021

As seen from Google Glass’ early fails, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. For example, history tells us that if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple.

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AR Wearables Hardware Apple 237