XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Unlike a VR headset, smart glasses focus on presenting an AR environment which overlays immersive visualizations upon a user’s location. Immersive spatial computing devices such as smart glasses and VR headsets enable users to navigate spatial UI, applications, and immersive environments via RT3D menus.

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Tech Trends VR

FEBRUARY 17, 2019

Magic Leap makes you look like a Minion, and even though I personally think the HoloLens looks much cooler (hey, what can I say, I’m a geek) I will also admit that it feels on the heavy side after prolonged use. It offers content such as AR enhanced golf training by Oncore Golf, Amazon Alexa and Google Assistant.

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AR Magic Leap Trends Wearables 328

VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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XR Today - VR Headsets tag

JANUARY 31, 2024

AR|VR|MR 2024, apart from other emerging technology, shows its focus display and waveguide solutions – the hardware and software that powers immersive visualisation on MR headsets, AR smart glasses, and more. Yesterday, Google and Mojo Vision representatives introduced the event, kicking off the monumental event with an opening keynote.

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Eye Tracking Magic Leap Wearables AR 86

AR Insider

NOVEMBER 28, 2019

Just like Magic Leap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud. These are longer-term initiatives to be a sort of “social layer” to the immersive web as we examined recently. AR lenses let brands demonstrate products in immersive ways and across the consumer purchase funnel.

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AR Insider

OCTOBER 10, 2019

Just like Magic Leap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud. These are longer-term initiatives to be a sort of “social layer” to the immersive web as we examined recently. AR lenses let brands demonstrate products in immersive ways and across the consumer purchase funnel.

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AR Magic Leap Immersion Exercises 262

Tech Trends VR

MARCH 7, 2018

Will we see a gold rush in the publishing industry as major players move to invest in Immersive Technologies? Immersive technologies are set to play a key role in modernizing our education, allowing legacy systems to finally move away from models that date back to the 1800s into something more suited for the digital age.

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XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. For example, Lenovo’s A3 and Magic Leap 2’s smart glasses are designed for prolonged use, low latency, and industrial environments.

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CraneMorley

JUNE 27, 2023

Current key players in the field are Microsoft, Magic Leap, and Meta. Apple and Google are rumored to be building headsets of their own to rival their competitors. Some of these headsets may fall with the realm of extended reality but they are all focused on immersive and engaging experiences for users.

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TechCrunch VR

JANUARY 30, 2020

That in itself is also a sign of how immersive, three-dimensional media is possibly, finally approaching a breakout moment. Other investors include Expa, Lerer Hippeau, Leaders Fund, Samsung NEXT and Andy Hertzfeld (of Macintosh fame). That will also be buffered by a raft of new hardware, Agarawala said.

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Magic Leap AR Amazon Augmented Reality 127

ARVR

JULY 15, 2020

For example, Chinese technology company Easpeed developed “no-touch” hologram buttons for elevators, to avoid having to touch surfaces and lowering the risk of spreading COVID-19. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

For example, devices with global positioning systems (GPS) can place navigational directions in your field of view (FoV), either with smart glasses or smart windshields. Google, Apple, and other map programmes offer this functionality to users. Google also revealed the world’s first smart glasses, Google Glass, in 2013.

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ARPost

APRIL 29, 2021

The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and Magic Leap. There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email.

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XR Today - Augmented Reality tag

MAY 25, 2023

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. Understanding the Potential of AR in Retail AR is an immersive, interactive technology where hardware overlays digital real-time 3D (RT3D) on a user’s field of view (FoV).

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The Ghost Howls

MARCH 26, 2018

I think that, after a year, its specifications don’t sound exceptional anymore and maybe it is better that LG jumps directly to a second generation or that enters the standalone market (as it seems, since there are some rumors about a new revolutionary headset screen developed by Google and LG). Magic Leap releases its SDK.

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XR Today - Mixed Reality tag

JUNE 1, 2023

Numerous executives and officials have rallied the global tech community to sustain the momentum of a renaissance of immersive technologies. Explaining further, he added, “Not to be outdone, the Google-Samsung-Qualcomm power trio is cooking a comeback of their very famous mega Android partnership with a new XR headset.

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The Ghost Howls

SEPTEMBER 4, 2019

The fact that all immersive technologies have been flagged as mature by it means that many more companies will believe in their potential and will want to implement them. The road in front of AR and VR is still very long and many years are needed to make immersive realities mainstream like cell phones.

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The Ghost Howls

DECEMBER 28, 2018

Officially he is a VR angel investor, but he is much more than this: he is also an immersive technologies enthusiast and an influencer that can really foster healthy debates about the main questions that we all have around these technologies. The original idea of Virtualitics is to immerse yourself within the data.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

If Apple successfully leverages its product ecosystem alongside its new MR headset, the firm could be in a unique position to offer an immersive device with a launch-ready lineup of compatible and familiar software and hardware – that users may already own – that could push usability and adoption rates. XR Comes to iOS!

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Immersive Authority

JUNE 30, 2016

Unless you’ve been studying immersive technologies very closely, you may not have seen the rising use of the term Mixed Reality. It’s the immersion of a user into a fully virtual environment, by means of a VR headset. When immersed in VR a user cannot see the real physical world around them.

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InstaVR

SEPTEMBER 20, 2019

VR, AR, MR, XR — those are just a few of the acronyms used to talk about exciting new immersive technologies. Both AR and VR are being used to train employees in this example, but the former is being used in the field, while the latter is being used to train employees before they even start their job.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s take on immersive technologies will also test the future of XR hardware solutions and their roles in the broader XR community through rigorous use cases. Following the event, several global executives from the immersive tech industry weighed in on the device. Brian Meaney , Head of Product, Alteon.io

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AR Insider

JULY 15, 2020

After a few years of excitement over the impending era of world-immersive AR, there’s a growing consensus that the technology is still years from bringing that dream to a pair of glasses that most people will wear. This comes down to a classic design tradeoff. The Next Mobility. Signals in today’s market support this play.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Magic Leap will meet its fate.

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ARVR

FEBRUARY 19, 2021

Apple is working on hardware but it is reportedly delayed yet again, and Magic Leap seems to have lost its flame before being able to enlarge enough its consumer base. It differs from Virtual Reality in the fact that AR places computer generated elements in the real world around us, instead of the fully virtual, immersive space of VR.

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XR for Business Podcast

MAY 13, 2019

So if, for example, look at GPS in a phone, right, there would be no Uber, no Seamless. There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. What did it enable?

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XR for Business Podcast

MAY 13, 2019

So if, for example, look at GPS in a phone, right, there would be no Uber, no Seamless. There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. What did it enable?

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The Ghost Howls

JULY 23, 2019

But it is very interesting , because it will touch a lot of hot topics, like: Data visualization in XR; Magic Leap; Being a woman working in XR; How is XR in Asia. Today the interview will cover the first two topics: dataviz in VR thanks to BadVR solution and Magic Leap. I’ll go with an example of more abstract data.

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The Ghost Howls

OCTOBER 26, 2020

Small startups can’t compete with big companies, so usually, startups produce expensive headsets at a smaller scale to survive : see VRgineers or Varjo as an example. In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities.

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Robert Scoble

MARCH 10, 2019

It’s the number one most-used example of mobile AR that’s out there. It was built by Niantic Labs , a company that was started by the team behind Google Earth. I was familiar with it, because back when Google + was just starting out, and gaining some popularity, it was popular with that crowd.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Who Will Own the Metaverse?

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ARVR

SEPTEMBER 10, 2021

Visuals (and audio) aren’t world-immersive nor graphically rich, but rather act as heads-up notifications to augment your daily travels. Enterprise AR: 7 real-world use cases for 2021 Style Crimes Going deeper on lite AR, it eschews the world-immersive (SLAM) properties of AR seen in devices like Microsoft Hololens 2 and Magic Leap One.

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AR Magic Leap Wearables Augmented Reality 182

AR Insider

MAY 6, 2020

A good example of this in virtual reality can be seen in a recent campaign by The Coca-Cola Company on the Advrty platform. While not swapping anything out, Google is attempting to make the world an ad through its visual search app–Google Lens. Check out the example below of Mica , Magic Leap’s intelligent agent.

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XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. Alan: Today's guest is Austin McCasland, a designer and developer in immersive computing. Alan: Let's give an example. That example follows through to these physical products as well.

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XR for Business Podcast

MAY 26, 2020

So to introduce a little bit about South Korean XR market, South Korea's telecom operators are really striving to create the right range of immersive mixed reality content to leverage their 5G network and attract more customers. But think about it, when you're on a train, let's say -- for example -- you set up a stationary space.

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XR for Business Podcast

MAY 26, 2020

So to introduce a little bit about South Korean XR market, South Korea's telecom operators are really striving to create the right range of immersive mixed reality content to leverage their 5G network and attract more customers. But think about it, when you're on a train, let's say -- for example -- you set up a stationary space.

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XR for Business Podcast

JUNE 29, 2019

It wasn’t quite like the demand Magic Leap or HoloLens, where the holograms were in a positional space; it was more this heads-up display to give you almost, like, superpowers. And I think it’s probably an example of just being a little bit too early with the technology. Vuzix and Magic Leap.

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