Why is Augmented Reality Taking Such a Long Time to Gain Popularity?
JULY 20, 2020
Here’s a thought-provoking statistic: 70% of Snapchat users (almost 130 million) spend three or more minutes a day using augmented reality. At the same time, less than 25% of the participants in a recent survey reported interacting with AR in the past month. AR Is Everywhere, but Users Don’t Notice It. Clearly, many people aren’t even aware that they’re using AR. How is this possible?