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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Curiously enough, he let us also the journalist Janko Roettgers try Cambria for a very short demo. Weirdly enough, most of the demos he showed were games. Soon a demo of it for Quest 2 will be released on App Lab, but this demo is meant to shine with Project Cambria Zuckerberg is still committed to the Metaverse.

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VR AR Global Summit Summary

ARVR

This is something Google doesn`t yet have. link] Training Edge Flow : step by step training simulations in VR. Tell them I sent you and they will give you a demo :) [link] Elm Park : AR solutions for enterprise. New Software VisionLib : SDK with super impressive tracking on 3D objects (ready for Unity as well).

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Trends and predictions for XR in 2024

The Ghost Howls

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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The XR Week Peek (2021.04.19): Quest 2 adds Air Link and Resident Evil 4, Pico and HTC are ready to launch, and more!

The Ghost Howls

On the other side, I’m afraid that for consumers this means also paying more for the VR content they like : if before training a year with FitXR was costing $30, now it will cost $120. On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud.

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How Different XR Companies Approach Cloud Services

ARPost

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. This is vital in enterprise applications which may be tracking items as they move through a supply chain or tracking employees as they move through tasks or training modules. CloudXR From NVIDIA. Cloud Storage in Lens Studio.

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The VRScout Report – The Week in VR Review

VRScout

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. Although it did feel like their WWDC last week was playing catch-up to announcements Google made two years ago, Apple’s AR offerings felt more polished.