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Metaverse and Investing – Opportunities for Retail Investors Part 2: Software and Infrastructure

ARPost

Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Snap’s augmented reality filters likely place it as one of the leading companies in the AR industry. Unity (Nasdaq: U) for 3D Modeling and Animation Tools.

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Microsoft Teams Introduces Frontline AR Tools for iOS, Android

XR Today - Augmented Reality tag

Microsoft highlights how companies can benefit from Team’s enterprise-ready and proven end-to-end encryption, data loss prevention, and compliance certifications when leveraging the AR service. Microsoft is planning for device-wide general availability in 2024.

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The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.

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Breonna’s Garden: An AR Experience to Foster Healing

ARPost

Healing and reconciliation come in many forms, and projects such as Breonna’s Garden demonstrate how emerging tech such as augmented reality can be used to provide a safe space to process grief. See Also: The Role of Virtual Reality in the Fight Against Racial Inequity.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. Since MRTK was used especially for AR applications, it is natural that these three giants of augmented reality are interested in keeping it alive.

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Top XR Providers for Advertising in 2023

XR Today - Mixed Reality tag

Today, the company has expanded its portfolio of advertising options, to provide organizations with new ways of building immersive, community-driven experiences. With the Meta Ads Manager, companies can build augmented reality effects into their promotional campaigns, to engage and convert their target audience.

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The XR Week Peek (2023.10.17): Quest 3 has been shipped, Quest 3 Lite to come in 2024, and more!

The Ghost Howls

I don’t know for whom this is “affordable”, maybe Tim Cook, Bill Gates, or people that have sold both kidneys… More info Microsoft completes the acquisition of Activision-Blizzard After many months of legal disputes, Microsoft has finally received the green light to acquire Activision-Blizzard.

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