Road to VR

MARCH 30, 2018

Magic Leap, the mysterious augmented reality headset company, has apparently begun shipping its first wave of Magic Leap One AR systems to partners in limited numbers. Citing “people familiar with the matter,” Bloomberg reports a small group of unnamed software developers recently received test units.

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VRScout

FEBRUARY 15, 2018

One of the VR/AR world’s very few “unicorns” just announced its first major content partnership with the National Basketball Association. The Florida-based Magic Leap has raised $1.9 billion from heavy hitters like Google Ventures and the Alibaba Research group. Promotional photo of Magic Leap One.

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VRScout

FEBRUARY 9, 2020

The annual festival will debut new AR experiences from Magic Leap, Intel, and director Virginia Galloway. Attendees of the SXSW Trade Show in Austin, TX will be the first to experience the next phase of movie and concert entertainment powered by cutting-edge AR technology. Magic Leap’s The Last Light.

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Road to VR

FEBRUARY 12, 2020

Magic Leap recently announced some new programs that aim to get developers creating for the its AR headset, Magic Leap 1. The company additionally released dates for its developer conference, LEAP Developer Days, which will be held in May at Magic Leap’s headquarters in Florida.

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XR Today - Augmented Reality tag

OCTOBER 27, 2023

Magic Leap announced it had appointed Ross Rosenberg, Incoming CEO , as its company Chief Executive on Wednesday, with the newly-appointed executive stepping into his role on 1 November. He will also help Magic Leap support the sector amid the challenges and goals of the Plantation, Florida-based firm’s operations and customers.

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Next Reality AR

DECEMBER 29, 2020

A lot of digital ink has been spilled heaping scorn on Magic Leap. Namely, a lot of the great work delivered by a group of incredibly talented people within the company. Specifically, the Magic Leap. But amid the fog of all of the negative headlines, something was lost.

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Road to VR

OCTOBER 8, 2018

ILMxLab, Lucasfilm’s immersive media group, today announced Star Wars: Project Porg , an augmented reality “experiment” built for Magic Leap. Just ahead of this week’s Leap Con conference, ILMxLab has announced the Star Wars: Project Porg “experimental demo” for the headset.

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XR Today - Augmented Reality tag

APRIL 27, 2023

Magic Leap announced this week that its Magic Leap 2 augmented reality (AR) headset had increased its compatibility with OpenXR. In a statement on Tuesday, the company reaffirmed its commitment to “building an open and accessible [AR] ecosystem.”

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Next Reality AR

OCTOBER 25, 2019

Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality. Immersive production company Wilkins Avenue, along with its Pollen Music Group, is debuting the first-ever AR musical through the spatial computing lenses of the Magic Leap One at Comic-Con Paris this weekend.

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Road to VR

DECEMBER 18, 2017

Magic Leap today revealed a collaborative AR project with Icelandic band Sigur Rós, a musical experience which fills the player’s surroundings with ethereal visuals and an interactive soundscape. Image courtesy Pitchfork, Magic Leap. When it’s over, I ask if I can go again.

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Next Reality AR

DECEMBER 17, 2019

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.

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Road to VR

SEPTEMBER 27, 2017

Magic Leap today launched a refresh of their official website which includes a new teaser stating that the company wants to “[take] you with us on this journey to launch. SEE ALSO Magic Leap Researchers Reveal "Deep SLAM" Tracking Algorithm. ” Image courtesy Magic Leap.

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XR Today - Augmented Reality tag

MAY 9, 2023

Augmented reality (AR) wayfinding firm ARway, recently announced it would partner with Magic Leap to integrate its solution on the latter’s headsets. Magic Leap 2 devices will also allow ARway to leverage its eye tracking, spatial audio, and six degrees of flight (6DoF) for greater interactivity with creative content.

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Road to VR

OCTOBER 17, 2017

Rumors from back in September of Magic Leap raising a Series D investment were confirmed today as the company revealed an additional $502 million in venture funding, led by a Singaporean investment firm Temasek, with participation from strategic and financial investors. Morgan Investment Management, and T. Rowe Price, Inc.

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XR Today - Augmented Reality tag

JANUARY 3, 2023

To close 2022, Magic Leap’s leadership team underwent a major restructuring following a significant investment from Saudi Arabia’s sovereign wealth fund. The augmented reality (AR) headset manufacturer gained $450 million from the Saudi Arabian Public Investment Fund (PIF). A 16GB computing pack.

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Road to VR

MAY 26, 2017

For a company that’s showed almost no one what they’re building, Magic Leap has been phenomenally successful at fundraising. SEE ALSO New Magic Leap Videos Shows AR Shopping and Voice Control. The company has previously raised a staggering $1.4

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Road to VR

OCTOBER 27, 2017

John Gaeta, known for his work as visual effects supervisor on The Matrix trilogy and for launching Lucasfilm’s immersive media branch ILMxLab , is joining the mysterious augmented reality start-up Magic Leap. As reported by The Verge , Gaeta says he’s joined Magic Leap as Senior Vice President of Creative Strategies. “It

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ARPost

MAY 3, 2022

Get ready to see the future of augmented reality with the next generation of AR glasses. The two companies combine their technologies to bring us the next level of AR experiences through state-of-the-art augmented reality and mixed reality wearables. The Next-Generation AR Glasses. Dispelix DPX – Selva.

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Next Reality AR

AUGUST 22, 2018

Now that the augmented reality cat is out of the bag, Magic Leap is beginning to open up a bit more about how of some of its work came together in the years and months leading up to the Magic Leap One's release earlier this month.

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VRScout

MARCH 25, 2022

Snap Inc’s AR Spectacles glasses are nothing short of black magic. The latest Spectacles design was the first to include built-in AR (augmented reality) functionality, allowing the wearer to interact with existing Snapchat AR Lenses straight from the glasses in real-time.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

XRA Appoints Magic Leap Chief to Board of Directors On Tuesday, the XR Association (XRA) announced the onboarding of top XR representatives from leading firms such as Magic Leap, VoxelSensors, XR Village, and Kaper. ” This comes as new technologies transformed “the enterprise, industrial, and consumer spaces.”

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ARPost

JUNE 2, 2023

AWE Day Two Keynotes Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. “The small team at Magic Leap has made something that many larger companies are still struggling to achieve.” “It’s foundational.”

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Next Reality AR

AUGUST 8, 2018

The hype train that left the station years ago has reached its first stop, and now we finally have access to the Magic Leap One, the device many have claimed would revolutionize the augmented reality space at launch. But is that really true?

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The Ghost Howls

JANUARY 2, 2019

It’s the beginning of 2019, and this means that this is that time of the year when we all make predictions for this year in AR and VR! Jokes apart, what has happened in AR in 2018… and what can you expect to happen in 2019? More or less AR in 2018 has gone as I predicted in 2017. Magic Leap.

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UploadVR Between Realities podcast

OCTOBER 24, 2016

In an industry populated with giants such as Google, Facebook and Microsoft it is astounding that one of the most important names in the game is a startup known as Magic Leap. Earlier this year, Magic Leap raised an enormous round of fundraising when it pulled in $793.5 Currently sitting at a $4.5

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VRScout

AUGUST 15, 2018

Alibaba is launching Taobao Buy, a new shopping experience that uses AR technology to bring 3D versions of products into the real world. Alibaba’s new AR infused shopping app perfectly blends the real-world with 3D images for a result that looks like something straight out of big budget science fiction movie. Don’t like what you see?

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Peter Graham

MARCH 19, 2020

This has lead to a greater interest in remote collaboration, something virtual reality (VR) and augmented/ mixed reality (AR/MR) is particularly good at. Now, Magic Leap has announced a new initiative to aid businesses in this process. The collaboration package includes: 4 x Magic Leap 1 devices for a trial period of 45 days.

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Road to VR

OCTOBER 14, 2019

Ginza Sony Park, the Japanese tech giant’s Tokyo-based hub for Sony brand promotion, is now playing host to a new Ghostbusters -themed multiplayer experience using a newly revealed Sony AR headset prototype. The post Sony Reveals AR Headset Prototype in New Ghostbusters Location-based Attraction appeared first on Road to VR.

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AllThingsVR

SEPTEMBER 16, 2016

Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. One was from VR specialist and Rift maker, Oculus, the other previously worked at illusive and intriguing mixed reality company, Magic Leap.

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XR Today - Augmented Reality tag

MAY 16, 2024

Are Holograms the Future of the Enterprise? KIST Unveils Research for AR Smartphone Holograms The hologram company, Looking Glass, believes these displays bring “cutting-edge” visualisation tools to those working with 3D digital images, video, and applications in real time, and without needing to use headsets to facilitate the experience.

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Road to VR

SEPTEMBER 13, 2019

DAQRI, the Los Angeles-based AR headset company known for its enterprise-focused Daqri Smart Glasses , is shutting down. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Daqri isn’t the first AR startup to find itself in troubled waters lately.

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ARPost

APRIL 29, 2021

AR remote collaboration solutions are those that superimpose virtual elements over a user’s view of the world around them, while allowing them to communicate with coworkers, experts, or even devices. These solutions employ either a dedicated AR headset or a compatible mobile device like a smartphone or tablet.

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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ARPost

MAY 12, 2022

Whether you attend the event on foot, online, or just rely on our coverage, here are just a few of the speakers and events that you can look forward to. Also, the founder and managing partner of AR funding group Super Ventures , Inbar’s talks are always full of insight, passion, and a few laughs. Magic Leap.

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ARPost

FEBRUARY 27, 2023

Day Two Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.” That makes the expo floor a great intro.

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Road to VR

NOVEMBER 18, 2021

This week Ultraleap announced it has raised a £60 million (~$82 million) Series D investment with participation from new investors Tencent, British Patient Capital, and CMB International, alongside existing investors Mayfair Equity Partners and IP Group plc. Ultraleap is also looking to find a home for its tech outside of the XR realm.

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VRScout

JANUARY 4, 2019

Step into the role of Crow with this Facebook Karaoke AR filter. have launched a new Facebook AR face filter that lets you wear the colorful feathered face of the hero from their most recent VR film, Crow: The Legend. Move your eyebrows up and down, open your mouth, turn your head, and your AR Crow mask follows your every movement.

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