ARPost

JUNE 23, 2020

But, have you ever heard of an AR try-out experience? So, Bollé decided to go beyond an AR try-on to make an AR try-out. The experience works on Instagram, one of big three social networks hosting AR experiences. AR is routinely used for try-on and certainly enhances the buying experience. Finding the AR Try-Out.

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VRScout

DECEMBER 9, 2016

Some of the biggest names in the business are teaming up to secure the future of virtual reality. Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand.

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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The Ghost Howls

MARCH 1, 2024

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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XR Today - Augmented Reality tag

MAY 22, 2023

Augmented reality (AR) is becoming increasingly common in everyday life. Endless smartphone apps now feature AR functionality. As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality.

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The Ghost Howls

SEPTEMBER 3, 2023

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

The demand for smart glasses in the AR space is accelerating at an incredible pace. In this industry, developers are experimenting with ever-more intuitive screens, lenses, and accompanying XR technologies, to create solution for a range of industries. So, which vendors are currently making waves in the AR smart glasses space?

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The Ghost Howls

MAY 7, 2022

Meta is dominating the sector, but I think that the conditions of the market are changing and the next 24 months will be important to evaluate if it can still be the king in the future , or if the throne will go to someone else. The evolution of technology. Let me show you what are some of them. Let me show you why.

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AR Insider

JULY 7, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part III: The Field. Some companies are established players moving into AR ( AR converts ). Some are AR-native players building tools and technologies to advance the state of the art ( AR enablers ).

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VRScout

NOVEMBER 28, 2018

Your least favorite ventriloquist dummy returns in the second installment of Krikey’s Goosebumps 2 AR trilogy. The game, titled ‘Slappy’s Haunted Christmas,’ is the second release as part of Krikey’s ongoing Goosebumps 2 AR game trilogy. For example, Universal Pictures used AR and VR for two of their recent 2018 films.

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ARPost

JULY 23, 2021

Thus, participants will be able to interact with each other and with the innovative devices and technologies on display. The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

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UploadVR Between Realities podcast

OCTOBER 20, 2016

The very first Vision VR/AR Summit was home to keynote addresses from established leaders in the emerging industries, leaders such as Gabe Newell of SteamVR, Palmer Luckey of Oculus, and Dr. Richard Marks of PlayStation VR. This second Vision Summit will be the debut of the official Vision VR/AR Awards – Asia. Best AR Experience.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for AAPL as of 2/3/20 Trending AR VR Articles: 1.

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ARVR

OCTOBER 31, 2022

Photo by XR Expo on Unsplash We are only a couple of months away from 2023 and the tech world is already buzzing with technological trends that are most likely to dominate the upcoming year. As usual, it’s going to be a year full of technological innovations, experiments, and upgrades. billion USD in 2017 to 2.4

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The Ghost Howls

JANUARY 1, 2024

More info (UEVR official website) More info (The announcement of the launch on Twitter) More info (Gamertag commenting on UEVR’s ease of use) A look back at this year in augmented reality AR expert Tom Emrich has written one of his amazing roundup posts in which he summarized how his 23 predictions for 2023 turned out to be.

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UploadVR Between Realities podcast

FEBRUARY 13, 2017

These awards honor the year’s best in “cutting edge content and technology achievement.” Check out this list of tonight’s biggest VR/AR winners. Google Earth VR. presented Google Earth VR with the Century Award for VR in service of environmental enrichment. Cher Wang – HTC Vive. Ghostbusters .

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ARPost

MARCH 16, 2023

With over 45 member companies representing the XR industry, the XR Association (XRA) has led the way in accelerating the growth and adoption of virtual, augmented, and mixed reality technology. “Students in the classroom are using XR to learn everything from Greek mythology to microbiology. .

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The Ghost Howls

FEBRUARY 13, 2023

Just the time to eat some homemade pasta and I got a cold, which mixed with the jet lag of the trip from China, means that I’m truly having some great days But nothing can stop me from writing the roundup of the best AR/VR news of the week for you, my lovely readers! But now some data about it is starting to be found.

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Road to VR

MARCH 19, 2017

.” Lets be honest, the last few years have seen some pretty wild speculation from industry analysts whilst the excitement and hype surrounding the most recent renaissance in immersive technology has ridden high. ” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR.

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UploadVR Between Realities podcast

FEBRUARY 23, 2017

Augmented reality company Zappar wants to make it easy for developers to deliver AR and VR content on mobile. With the funding secured, Zappar will continue to build its AR development platform, ZapWorks, as well as working with brands to develop experiences in-house.

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Upload VR

JULY 19, 2023

Meta is reportedly downgrading key specs of its in-development AR glasses to achieve a lower cost. Meta has been working on AR glasses for eight years now, spending tens of billions of dollars on what Mark Zuckerberg hopes will one day be an iPhone moment. So the consumer AR glasses will instead reportedly use LCoS.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

The Immerse Global Summit 2022 Miami concluded on Wednesday, where some of the biggest players in the tech industry gathered to explore the future of Web3 technologies. XR Today: Qualcomm recently debuted its Snapdragon AR devices platform. What are its features and what it aims to achieve?

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XR Today - Virtual Reality

JANUARY 22, 2024

It appears that Disney is creating its omnidirectional product for use in its theme park attractions; however, with its incredible reach, the technology may find other homes. Disney Research, a group the firm uses to develop innovative emerging technologies, highlighted the device in a YouTube video this weekend.

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XR Today - VR Headsets tag

JANUARY 31, 2024

VR|MR 2024 is well underway, bringing together the best and brightest in the emerging XR technology landscape to network and discuss the future of XR – as it undergoes a pivotal Q1 period this year. Yesterday, Google and Mojo Vision representatives introduced the event, kicking off the monumental event with an opening keynote.

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XR Today - Augmented Reality tag

FEBRUARY 17, 2023

In this industry, developers are experimenting with ever-more intuitive screens, lenses, and accompanying XR technologies to create solutions for a range of industries. So, which vendors are currently making waves in the XR smart glasses space? Goertek is even working with Sony on the development of new PlayStation headsets.

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AR Insider

JULY 22, 2021

Cell phones are in a similar price vs. technology ballpark, with different optics. Sony, for example, has a mature console ecosystem, with a huge relative advantage in game prices (3x), sales channels and customer base (10x+) over Quest. More from AR Insider…. But base units sell for $299, with $50 discounts cropping up.

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Peter Graham

JULY 18, 2019

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association.

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XR Today - Virtual Reality

OCTOBER 26, 2023

Using stereoscopic 180-degree cinematography, Atlantic Productions will leverage Meta’s extended reality (XR) technologies for the award-winning series Galapagos with Sir David Attenborough, legendary British Biologist, Documentarian, Historian, and Broadcaster. A Quill production still from Galapagos with David Attenborough.

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The Ghost Howls

JULY 6, 2020

A bit late, but this new roundup of best AR and VR news of the week is out! When I asked optics expert Jeri Ellsworth (the CEO of Tilt Five) when she envisions this technology to be on the face of every one of us, she said “soon-ish”, and this makes me think about a 5 years timeframe. Google acquires North. Not so long….

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ARPost

APRIL 22, 2022

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. To be clear, their emphasis is on politics and society – not XR, or even technology in general, which is where the XRA comes in. About the “Thinking Ahead About XR” Report. Identifying Policy Issues.

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The Ghost Howls

FEBRUARY 9, 2020

While with other VR headsets like the Vive Focus Plus it is already possible to do some kind of augmented reality , this is the first standalone headset that can provide both good quality AR and VR on the same device. These are pretty cool, also because the Snapdragon XR 2 is much more powerful than the 835 mounted by the Oculus Quest.

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XR Today - Mixed Reality tag

MAY 4, 2023

The demand for smart glasses in the AR space is accelerating at an incredible pace. In this industry, developers are experimenting with ever-more intuitive screens, lenses, and accompanying XR technologies, to create solution for a range of industries. So, which vendors are currently making waves in the AR smart glasses space?

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Full Dive Gaming

JUNE 28, 2022

AR + VR = XR??? We sit down and discuss the future of the metaverse with Jason Yim, CEO of Trigger XR, a company pushing innovation in the VR and AR field, pioneering XR Trigger is the world’s most experienced XR developer studio and creative agency. 1:45 VR and AR 2:30 What’s the Future AR or VR? 0:39 What is XR???

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AR Insider

NOVEMBER 12, 2019

As spatial computing (AR & VR) continues to develop ways to accelerate consumer and enterprise adoption, it’s all about gaining knowledge and network. And the timing is right to examine product development and business tactics, given the technology’s early and impressionable phases. This will include lots of tactical content.

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ARPost

DECEMBER 3, 2019

With so much great XR technology out there, it’s easy to think of it around the holidays. This gift guide includes AR/VR gift ideas for the whole family and in all price ranges. Either way, there’s something here for every XR technology fan. Either way, there’s something here for every XR technology fan.

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