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Google Partners With Magic Leap to Secure Key Tech for AR Headsets

Road to VR

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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Samsung & Google Partner To Develop New XR Tech

VRScout

Last week Samsung held its half-annual Galaxy Unpacked event, during which the company revealed several updates regarding its lineup of Galaxy S23 hardware. An exciting space where Google has been investing in for a long time across both experiences and technology is AR and VR,” said Hiroshi in an official release.

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AR Content is Coming to Google Maps, But It Won’t Matter Until There’s a Headset to See it Through

Road to VR

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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Samsung Files Patent For Galaxy Ring And AR Glasses

VRScout

It’s been rumored that Samsung is working on a smart ring that can be used in tandem with a pair of custom augmented reality (AR) glasses, and based on a recently uncovered trademark filing by Samsung registering the names “Galaxy Ring” and “Galaxy Glasses,” it appears as though the gossip could be true.

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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.

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Magic Leap And Google Announce AR Partnership

Upload VR

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.

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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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