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Mixed Reality: The Future of Automotive?

XR Today - Mixed Reality tag

Immersive technology advancements are impacting various parts of daily and office life. Promises from virtual, augmented, and mixed reality (VR/AR/MR) firms signify that immersive solutions can enhance many aspects of a business’s operations, such as training processes, collaboration opportunities, design pipelines, and marketing.

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The best AR and VR news from CES 2022

The Ghost Howls

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. Qualcomm and Microsoft partnership.

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How Augmented Reality (AR) is Reshaping the Food Service Industry

ARVR

© Poly by Google Augmented reality (AR ) technology is a unique tool empowering restaurants, delivery services, and other vendors in the food service industry. AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer experience. Enter The Monarchy 3.

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How Will AR Transform Advertising?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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Lyft Patents Show How AR & VR Could Change Ridesharing

VRScout

Lyft files patents for two ideas that use both AR & VR to create a better overall value of services. Behind the scenes, however, there are six years of accumulated data-rich information that, from Lyft’s perspective, could used to transform the current rideshare experience. Calling a Lyft driver is a pretty simple task.

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My predictions for augmented reality in 2022

The Ghost Howls

If you want to read better predictions about AR, I advise you to follow Tom Emrich , since he usually writes great posts on the topic! AR is in a growth stage (Image from the web). I think that in 2022 we’ll mostly see in AR the growth of the same trends that we saw in the second half of 2021. GENERAL TRENDS.

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How Will the AR Cloud Unlock the Spatial Web?

ARVR

Foundational Principle Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content.

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