The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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AR Insider

MAY 31, 2021

This week, we look at new VR mounts and locomotion inputs, the ongoing Apple/Epic saga, and hands-on with Huawei’s VR glasses. Together with cyberchair and cybercarpet (included), Cybershoes allows gamers to walk and run in virtual reality. The Apple Worldwide Developer’s Conference begins June 7th.

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Road to VR

JANUARY 21, 2021

According to a report by Bloomberg News , Apple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said to be a precursor to its long-rumored, fully-fledged AR device. ” Apple is reportedly aiming for a niche, high-end category with the VR headset. .

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VRScout

JUNE 5, 2017

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. The successor to macOS Sierra promises a slew of new features and most notably among them—support for virtual reality. Apple Embracing Virtual Reality.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Apple to launch a second “more affordable” headset in 2025. Shopify’s internal prototype shows the power of diminished reality. Other relevant news. Image from the web).

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XR Today - Virtual Reality

MARCH 8, 2024

Llamas, Research Director with IDC’s Augmented and Virtual Reality Program , added: 2023 began in much the same way that 2022 ended: with a series of significant year-over-year declines. However, new product launches at the end of 2023, such as the Quest 3, helped to rebound market performance in select regions during Q4.

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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The Ghost Howls

APRIL 22, 2024

Today a (positive) earthquake hit the virtual reality ecosystem: Meta has just opened up its walled garden, as a strategic move to expand its business in the virtual reality market. It is playing the same Android-for-XR strategy against the same company that invented Android.

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. (Image from the web). Bloomberg).

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The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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The Ghost Howls

SEPTEMBER 3, 2023

Two days ago I was reading an interesting editorial about PSVR 2 by Scott Hayden, and my mind started wandering about the current moment of virtual reality, the stasis we live in, and our expectations for the upcoming headset. They are Apple AR glasses!” In this article, I’m going to tell you all the thoughts I had.

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TechCrunch VR

JULY 28, 2022

For an industry that rarely has major news anymore, this was an awfully big week for virtual reality. What’s worth recalling is why Meta pursued the strategy of selling headsets at-cost to begin with. Meta is raising the price of Quest 2 virtual reality headsets by $100.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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The Ghost Howls

MARCH 1, 2024

We are at the beginning of March and I just realized that I haven’t written yet a post with my predictions for augmented and virtual reality for this year. I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year.

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Road to VR

JANUARY 16, 2020

A majority of that growth however is said to come from the ‘Heads-Up Displays’ sub-category, which can either serve augmented or virtual reality depending on its intended use. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc.

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VRScout

SEPTEMBER 12, 2017

While many were pumped to see a new iPhone, Watch, and Apple TV announced at Apple’s special event from the brand-new Steve Jobs Theater in Cupertino, California, we’ve all been waiting to hear more about the company’s augmented and virtual reality efforts.

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The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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Bernard Marr

NOVEMBER 14, 2023

Now, as we head into 2023, the conversation has shifted to Apple CEO Tim Cook’s concerns that it might not take off because it’s too complicated and other commentators suggesting it’s too weird to gain mainstream traction. Metaverse has undoubtedly been one of the most talked-about concepts of the year.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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TechCrunch VR

JANUARY 21, 2021

Apple is reportedly working on developing a high-end virtual reality headset for a potential sales debut in 2022, per a new Bloomberg report. Apple undoubtedly kills a lot of its projects before they ever see the light of day, even in cases where they include a lot of time and capital investment.

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Road to VR

SEPTEMBER 19, 2023

Leaked documents relating to Microsoft’s business strategy for Xbox show the company eyeing XR technology but continuing to keep it at arm’s length. With the more recent introduction of devices like Apple Vision Pro, it’s likely that Xbox is looking even more closely at how important XR may be to its future portfolio.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

As companies increasingly demand virtual reality (VR) training solutions, enterprises like Virtualware are creating them for Europe and the world’s largest enterprises. With the release of the Meta Quest 3 and Apple Vision Pro, is there any promising potential for the market, as well as your company?

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!

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Upload VR

JULY 3, 2023

Palmer Luckey gave his take on Meta Quest Pro and Apple Vision Pro and explained what he would do differently if still at Oculus. Luckey was recently interviewed by Peter Diamandis on a range of topics including Anduril, Diamandis' new XPRIZE contest to end destructive wildfires, and virtual reality. It'll never go anywhere.

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The Ghost Howls

OCTOBER 11, 2022

Productivity means especially companies and professionals, and the new expensive Quest Pro headset fits completely this strategy. Meta Quest Pro and the strategy pivot. I think that this device is relevant because it flags the beginning of a new strategy from Meta. The battle against Apple. "Our Image by Meta).

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XROM

JUNE 5, 2023

Apple, known the world over for its exquisitely designed and finely crafted products, has long been anticipated to enter this new spatial realm. And now, with the announcement of Apple Vision Pro, those expectations have been richly fulfilled. billion people and large youth population.

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XR Today - Virtual Reality

MARCH 7, 2024

Seemingly, that re-organised strategy is underway. million from app revenue, which could help Meta compete with Apple’s already well-established Vision Pro offerings. That year of efficiency may have given Meta the time to step back from its lofty ambitions and strategise a new way to take on the ever-emerging XR space.

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Tech Trends VR

APRIL 9, 2018

The report published today by global analyst company CCS Insight shows the worldwide market for virtual reality (VR) and augmented reality (AR) head-worn devices growing by an average of 50 percent annually over the next five years. In 2022, a total of 121 million units will be sold, with a value of $9.9 billion in 2022.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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TechCrunch VR

SEPTEMBER 7, 2021

Sindhya Valloppillil. Contributor. Share on Twitter. Sindhya Valloppillil is the founder and CEO of Skin Dossier, a venture partner at Next Gen Ventures, a freelance writer and formerly a beauty industry executive and marketing professor. More posts by this contributor. It may not be as glamorous as D2C, but beauty tech is big money.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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ARVR

MAY 2, 2022

it’s Apple. Apple of My Eye Among potential product and business models for AR glasses, Apple could end up setting the standard in its rumored market entrance. Indeed, many AR proponents are banking on this outcome, as it could accelerate the AR market through Apple’s signature “halo effect.”

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XR Today - Virtual Reality

FEBRUARY 6, 2024

During the first phase, the Kentucky Department of Education learned and adapted its distribution strategy to ensure best practices when deploying the next wave of Quest headsets at scale in educational environments – taking lessons learned into phase two.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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