XR Today - Augmented Reality tag

JANUARY 23, 2024

ARWay’s solution will help the region’s leaders achieve this goal by presenting an engaging and innovative approach to tourism and on-site customer experiences. Speaking on its work with Apple, CEO Gappelberg also added: The long awaited Apple AR glasses are here! The innovative service from ARway.ai

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ARPost

NOVEMBER 10, 2022

Given the investment in this virtual space by companies including Meta, HTC, ByteDance’s Pico, and soon… Apple with their anticipated headset likely to be announced in 2023 , the AR/VR market is a major player in the music industry, even spawning the “Best Metaverse Performance” category in the 2022 MTV VMAs. VR game Walkabout Mini Golf.

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Upload VR

MAY 18, 2023

A new report from Bloomberg's Mark Gurman includes some interesting claims about the history of Apple's head mounted displays development effort. In January, Gurman reported that Apple had indefinitely postponed the AR glasses , shifting its full focus to the upcoming headset and development of a more affordable model down the line.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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The AR Show

JUNE 4, 2019

After a career in game development, working on projects for EA, Atari, Apple, and many others, Paul joined Magic Leap prior to their first outside round of funding. Paul helped to lay the groundwork for the Magic Leap SDK, and got a good look at the future of spatial computing in a world where we’re all wearing smartglasses.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

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Upload VR

JUNE 6, 2023

We went hands on with Apple Vision Pro at Apple Park in California during WWDC23 and were blown away by the best headset demo ever made. Personas are what Apple calls human scans performed by the Vision Pro headset that are locked to the scanned individual to prevent others from wearing them. When it comes to everything else?

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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VRScout

JULY 14, 2019

Similar to other AR headsets, such as the Magic Leap One Creator Edition or Microsoft HoloLens, a tiny projector mounted near the temple would project a small image onto the lenses in front of the user’s eyes. Recently, Apple filed a patent for its own consumer VR/AR headset. Image Credit: US Patent and Trademark Office.

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The Ghost Howls

JULY 13, 2020

Peggy Johnson is the new CEO of Magic Leap. Magic Leap has finally a new CEO: Peggy Johnson. Johnson will have the not easy task of deciding a clear route for Magic Leap, making the company become profitable in the enterprise market after so many failures in the consumer one. News worth a mention.

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ARPost

DECEMBER 10, 2022

Varjo’s “ Reality Cloud ” allows users to join XR meetings including remotely present coworkers and virtual assets. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). For example, Magic Leap has had a partnership with Google Cloud for the past year now.

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VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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UploadVR Between Realities podcast

FEBRUARY 13, 2017

Apple CEO Tim Cook’s interest in augmented reality is well documented , and his confidence in it seems to have only grown over the past few months. Cook thinks AR could appeal to as many people as Apple’s iPhone does. Or does the tech giant have plans for a HoloLens or Magic Leap-like competitor?

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The Ghost Howls

MARCH 14, 2022

Image by Magic Leap). First previews show Magic Leap 2 qualities. This week some selected journalists from popular online magazines like CNET and The Verge have been able to have a preview of the upcoming Magic Leap 2 glasses. Apple chips may be its secret weapon for XR. Other relevant news.

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XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Unlike a VR headset, smart glasses focus on presenting an AR environment which overlays immersive visualizations upon a user’s location. Nreal, Meta, Magic Leap, and RealWear produce AR devices that suit consumer, enterprise, or industrial environments. The device took a while to hit the market.

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The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. No one from Magic Leap or nReal is authorized to talk about this topic, so I won’t address it here.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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XR Today - Mixed Reality tag

JANUARY 23, 2024

Many XR industry giants, such as Google, Magic Leap, and Meta Reality Labs, are poised to appear at the event. With keynotes and presentations, attendees can learn how best to leverage XR based on the experiences of visiting speakers. Notably at SPIE.AR|VR|MR, If the mainstream boom happens, events like SPIE.AR|VR|MR

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The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) Magic Leap 2 has inside-out tracked controllers. and price (will it be affordable for PS5 users?)

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Upload VR

MAY 20, 2022

A detailed report from The Information charts the decisions behind the apparent years-long delay of Apple’s upcoming AR/VR headset. Apple’s VR/AR team is called Technology Development Group (TDG) and is led by former Dolby executive Mike Rockwell.

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ARPost

NOVEMBER 20, 2019

Users of the app for Apple and Android devices received a special invitation. Therefore, we always try to find interesting options on how to present our brand in a way that is relevant to our customers,” adidas Innovation and Trends senior manager, Florian Fiedler, said in a release shared with ARPost. Building the Experience.

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The Ghost Howls

MAY 8, 2023

On June, 1st, at 10 am PT, Meta is going to stream a presentation with a lot of news about upcoming titles or upgrades of existing titles for the Meta Quest. T he event will be presented by Oculus Studios Executive Producer Ruth Bram like last year, but introduce new pre-event and post-event sessions.

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Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Just like Magic Leap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud. As Abrash unpacked later in his presentation, the original Alto PC at Xerox Parc required several moving parts that hadn’t previously been integrated.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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AR Insider

OCTOBER 18, 2019

Because ultimately, waveguides take the light from the projector system and the display panel and manipulate it in a thin sheet of glass or potentially plastic, and then present that to the eye of the user. So you see a number of different companies trying to do that: Microsoft clearly with HoloLens; Magic Leap clearly with Magic Leap One.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Charlie Fink

JUNE 7, 2019

RealMax's AR and VR device with hand tracking by Leap Motion and an epic 102-degree field of view, was used for a multiplayer AR game which involved grabbing fish and knocking over boxes. Enterprise will be the biggest driver of smartglasses revenues for the next five years," said Tim Merel of Digi-Capital in a main stage presentation.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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XR Today - Mixed Reality tag

JUNE 1, 2023

Ori Inbar, Founder, Super Ventures and Co-founder and CEO, AWE kicked off the event with a ChatGPT-powered avatar presentation. His presentation would set the tone for the resurging XR sector. Many have hosted panel discussions, demos, and presentations for the three-day event.

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The Ghost Howls

MARCH 26, 2018

During GDC, Oculus has just: Released two new images about it , so that we have some new materials for our presentations on VR; This is a new image released by Oculus regarding the Santa Cruz: notice how the device has a great design and has 4 cameras at the 4 corners of the headset (Image by Oculus, taken from Road To VR).

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AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” ” As just one example, Facebook has increased its annual R&D spend by $10 billion between 2014, when it bought Oculus, to the present. Then there’s Magic Leap. Lots of that is likely going to AR & VR.

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The Ghost Howls

JANUARY 12, 2020

Apple signs a deal with Imagination Technologies. Apple has just signed a multi-year deal with Imagination Technologies. With this agreement, Apple gets access to various IP by this company, and so gets access to this knowledge. Apple is probably securing the possibility to implement fast ray tracing in iPhones.

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ARPost

APRIL 29, 2021

The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and Magic Leap. There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email.

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VRScout

FEBRUARY 25, 2019

One of the more surprising announcements during the presentation, Spatial Anchors serve as a way to share three-dimensional images compatible with Apple’s ARKit as well as Google’s ARCore. Microsoft wrapped up its presentation by outlining its commitment to fostering an open MR ecosystem. “We Spatial Anchors.

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ARPost

FEBRUARY 6, 2023

In 2023, we’ll see the fall of walled gardens as other players like Apple, Sony, and Magic Leap bring to market new headset iterations that advance spatial computing as a whole, and as a result, a slow upward trajectory of an optimized virtual reality experience. ”

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