The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Trends Apple Google Unity 433

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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Apple Samsung Eye Tracking Google 412

XR Today - Mixed Reality tag

JULY 31, 2023

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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HTC Apple United States Head Mounted Display 59

XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. This month is proving a pivotal moment in the XR consumer landscape.

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Apple Immersion Industry Hardware 80

XR Today - Mixed Reality tag

JUNE 6, 2023

Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. The device was ethereal in its reveal.

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Apple Microsoft HTC Magic Leap 69

Tech Trends VR

APRIL 9, 2018

Latest forecast by analyst firm CCS Insight paints an optimistic picture of Immersive Tech adoption. The research shows that nearly 70 percent of customers who own a dedicated VR headset such as an Oculus Rift, HTC Vive or Sony PlayStation VR have bought games for it, and more than half of smartphone VR owners bought games for their device.

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AR Augmented Reality Virtual Reality Trends 317

XR Today - Mixed Reality tag

AUGUST 30, 2022

The solution will also allow users to develop metaverse content and immersive experience with little to no technical skills. #metaverse #metaversegeneration #avatar #readyplayerme #augmentedreality #virtualreality #mixedreality pic.twitter.com/qYHHIhvJam. — EON Reality (@EONRealityInc) May 11, 2022.

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UAE United Arab Emirates Michigan Magic Leap 99

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow.

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Entertainment Augmented Reality Virtual Reality Unity 111

The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company. Don’t wake me up!

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Machine Learning Eye Tracking Unity Hardware 382

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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Hardware Strategy Microsoft Google 104

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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China Industry Government AR 318

XR Today - VR Headsets tag

MAY 18, 2022

A globally-leading development and XR design studio, Yord leads retail companies into the future of immersive reality. With years of experience working on everything from strategy development in the XR space to powerful software design, Yord Studio can help with every aspect of bringing your new project to life. Yord Studio.

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Retail Microsoft Virtual Reality Training 55

ARPost

JUNE 3, 2022

We’re trying to bring that 3D immersive content to familiar devices,” founder and CEO, David Fattal, told ARPost. The panelists were technologist and author Charlie Fink, futurist at Paramount Ted Schilowitz, HTC China President Alvin Graylin, and Media.Monks SVP of Growth and Metaverse Innovation Strategy Catherine D.

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Magic Leap Hardware Software AR 322

XR Today - Mixed Reality tag

JULY 27, 2023

Previously, the company faced immense setbacks after Apple changed its privacy policy , shuttering out Meta’s ad targeting facilities on iOS and Mac devices. It will also launch the Meta Quest 3 ahead of the Connect 2023 event in September to compete with the Apple Vision Pro.

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Apple Industry Data Hardware 65

The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Is this really what Apple wants? (Thanks Robert Scoble for this news!). base stations and a 20m fiber cable.

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Hand tracking AR Oculus HTC 235

ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. The most immersive enterprise AR device is now available. We’re on the cusp of another life-changing piece of technology and the race is on.

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Hardware Magic Leap Eye Tracking Apple 362

The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now.

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Augmented Reality Magic Leap AR Apple 480

The Ghost Howls

MARCH 26, 2018

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

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AR Magic Leap Oculus Virtual Reality 164

The Ghost Howls

APRIL 27, 2020

Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company. So it may be that Oculus contributed to the success of HTC Vive’s room-scale technology. XR Immersive Enterprise has now become a fully digital event and it’s free.

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Course Magic Leap AR Oculus 269

The Ghost Howls

OCTOBER 7, 2022

I would bet on: Some “first steps” software for AR Immersed , because it already leaked a video of the feature in use by its software. After the shutdown of Oculus For Business , Meta’s enterprise strategy became very cloudy, with the enterprise Quest becoming the same device as the consumer Quest. Zuck, surprise us!

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Software AR Oculus Apple 457

The Ghost Howls

JANUARY 21, 2020

We have also to consider that in 2019, most of VR companies (Valve, Oculus, HTC, etc…) have already launched their devices, and given that VR headsets have usually a lifecycle of 2-3 years, I’m not expecting them to announce something new next year. HTC will focus more on the enterprise market.

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Virtual Reality Oculus Trends AR 443

XR Today - Augmented Reality tag

JANUARY 18, 2023

Apple’s extended reality (XR) product lineup faces additional setbacks after reports revealed it indefinitely postponed augmented reality (AR) smart glasses. Apple stated the smart glasses face technical issues, forcing Apple to delay the launch of the device until further notice. Product Innovation, Interoperability.

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AR Apple Architecture Microsoft 83

The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! And it feels weird that HTC hasn’t fixed such a cheap little component that was already faulty on the original Vive.

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AR eBook Unreal Machine Learning 322

AR Insider

MAY 1, 2020

Through all this, a question raised within spatial computing circles is how can immersive technology support remote knowledge workers? In any case, VR holds far greater capabilities than video calls according to HTC’s David Sapienza in his recent talk. Meanwhile, HTC is working out some of the kinks on software levels.

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Unity Video AR HTC 240

The Ghost Howls

MAY 3, 2021

Image by HTC Vive). HTC rises the hype for the launch of its new headset. For once, HTC seems to have organized the pre-launch of its new upcoming headset fairly well. HTC has said this headset will be amazing , so everyone is hoping for this to be true, even if we all know that the price will be high.

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HTC AR Hand tracking Oculus 407

The Ghost Howls

NOVEMBER 12, 2018

We don’t know if it is just a reference design for external partners (like HTC) or it is an actual headset that Valve is producing. Someone hypothesizes that Valve may produce the headset by itself because: HTC has started its own store, Viveport , and so it is not pushing Steam as an official store anymore.

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Eye Tracking Leap Motion Course HTC 310

XR Today - Mixed Reality tag

DECEMBER 14, 2022

The Immerse Global Summit (IGS) 2022 took place in Miami 5 to 7 December, and concluded its final days in the sunny backdrop of Miami Beach’s historic Fontainebleu Hotel. Allen discussed the benefits of immersive learning platforms, citing a company study on the return on investment (ROI) for clients via VR training.

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Miami Industry Training Technology 84

XR for Business Podcast

FEBRUARY 25, 2020

It’s immersive tech, and can teach kids in new, innovative ways. He'd also chaired the Independent Digital Strategy Group for eight years there. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. I do a lot with Apple technology. I've never worked for Immersive.

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Education UAE Virtual Reality Technology 60

XR for Business Podcast

FEBRUARY 25, 2020

It’s immersive tech, and can teach kids in new, innovative ways. He'd also chaired the Independent Digital Strategy Group for eight years there. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. I do a lot with Apple technology. I've never worked for Immersive.

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Education UAE Technology Virtual Reality 78

UploadVR Between Realities podcast

DECEMBER 31, 2016

When you think about things like intelligent assistants, we have embedded services like Siri from Apple, Google Home, Amazon Echo with Alexa. Companies are going to be looking at how they can create richer, more immersive consumer experiences. Valve and HTC have the Vive. We see companies being able to adopt both strategies.

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Trends Las Vegas Hardware Automotive 135

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. So really, the lessons that we learned out of XR Collaboration is this new, immersive, remote way of connecting digitally online. And so Apple bought them shortly thereafter. everything.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. So really, the lessons that we learned out of XR Collaboration is this new, immersive, remote way of connecting digitally online. And so Apple bought them shortly thereafter. everything.

Machine Learning 78

Machine Learning Education Apple Technology 78

The Ghost Howls

SEPTEMBER 24, 2019

Part of all of this is merit of Jeri (Image by HTC). Compare that to the HTC Vive that has like 40 giant infrared lights that strobe constantly to synchronize everything and spinning lasers with infrared light… and then the Kinect that has this huge laser illumination system, so those systems work totally different than ours.

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AR Augmented Reality Magic Leap Gaming 331

XR for Business Podcast

FEBRUARY 25, 2020

It’s immersive tech, and can teach kids in new, innovative ways. He'd also chaired the Independent Digital Strategy Group for eight years there. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. I do a lot with Apple technology. I've never worked for Immersive.

Education 60

Education UAE Technology Virtual Reality 60

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. So really, the lessons that we learned out of XR Collaboration is this new, immersive, remote way of connecting digitally online. And so Apple bought them shortly thereafter. everything.

Machine Learning 60

Machine Learning Education Apple Technology 60

XR for Business Podcast

AUGUST 19, 2019

As SuperData’s lead XR analyst, Carter is responsible for the company’s reports on immersive technology. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. Which still has its uses! So, office buildings, your house, or wherever.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

As SuperData’s lead XR analyst, Carter is responsible for the company’s reports on immersive technology. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. Which still has its uses! So, office buildings, your house, or wherever.

Training 78

Training AR Data Augmented Reality 78