Road to VR

JULY 6, 2016

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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GizModo VR

FEBRUARY 3, 2022

Microsoft has reportedly scrapped plans to make a HoloLens 3—what would have been a successor to its current mixed reality headset—and infighting within the mixed reality division has fueled… Read more. One of the most outspoken proponents of the metaverse is struggling to find its place in this hypothetical virtual world.

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TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Yet Facebook , Microsoft and others are arguably more important to where the market is today. Apple ARKit, Google ARCore ). OS-based (e.g. web-based (e.g.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

Nreal-Microsoft Collaboration For example, global consumer smart glass manufacturers Nreal teamed up with Microsoft to develop an experimental device aimed at improving social interactions for blind children. Apple introduced the feature in its iOS 14 update in September 2020.

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Immersion Head Mounted Display Apple Microsoft 80

XR Today - Virtual Reality

DECEMBER 8, 2023

Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. On the other hand, some of 2023’s leading XR firms are securing notable funding rounds as forecasts expect 2024 to be a monumental year for XR.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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GizModo VR

MARCH 19, 2021

There’s no lack of speculation around Apple’s rumored AR headset, but the latest is the most sci-fi of them all. According to reliable Apple analyst Ming-chi Kuo, it’s possible the headset will eschew handheld controllers in favor of eye tracking and iris recognition. Read more.

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XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major XR Firms Push Spaital Productivity Solutions As Apple enters the immersive technology space, a shift towards XR/spatial computing productivity solutions is underway. MWC 2024 was a valuable insight into the mainstream XR market.

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VRScout

APRIL 18, 2019

Microsoft HoloLens 2 patent. The glasses use eye-tracking sensors to gather “gaze information of the user in order to improve the quality of content provided for rendering on the head-mounted display.”. Microsoft, Intel, and Sony are the three strongest VR and AR-related patent owners. WHAT IS A PATENT?

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

These include a 40 percent slimmer form factor, improved displays and resolution, and Qualcomm’s cutting-edge Snapdragon XR2+. It has also launched similar projects for enterprise, consumer, and industrial devices with Microsoft. Huawei outperformed Samsung, Apple, and Xiaomi in Q2 2020, amid the coronavirus pandemic.

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China Apple Head Mounted Display Hawaii 77

ARVR

JULY 9, 2020

Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). 2010s : Companies are investing in the potential of this area like Google with ARCore and Apple with ARKit (Papagiannis, 2017).

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Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. That became obvious to everyone today as Apple announced a ton of new things, including new AR features for its messenger, and new privacy-focused features, at its World Wide Developer’s Conference.

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Apple Magic Leap Strategy Google 75

AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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AR Apple Augmented Reality Head Mounted Display 150

XR Today - Mixed Reality tag

OCTOBER 30, 2023

This triggered massive layoffs and project closures across companies like Meta, Microsoft, Google, Snap, Salesforce, and many others. As before, Meta is playing the long game, and hopes to compete with major tech rivals like Microsoft, Apple, Google, Snap, and others entering the 3D advertising market.

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XR Today - Augmented Reality tag

MARCH 6, 2023

Unveiled at the Mobile World Congress 2023 , the new device includes a trove of innovative features such as a “retina-level” electrochromic adaptive display, lighting adjustment, Snapdragon Spaces tethering, and hand tracking, among others.

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GizModo VR

JUNE 24, 2022

Apple’s mixed reality headset will “likely be announced” in January 2023, according to reliable analyst Ming-Chi Kuo. In a state of the VR industry blog posted to Medium , Kuo predicts that Apple’s entry into the space will be a catalyst for the growth of virtual and augmented reality, and dubs the company a… Read more.

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XR Today - Augmented Reality tag

MAY 18, 2023

This makes sense when we consider the number of leading AR tech companies in the US space, from Google to Microsoft. While Europe is also poised for significant growth in the years ahead, the APAC region is expected to deliver the most potential for the AR industry, according to most industry reports. of the market during 2021.

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VRScout

MAY 7, 2017

The Facebook team articulated a distinction between lightweight AR, requiring only your smartphone and available today, and ‘full AR,’ requiring a head mounted display, such as AR glasses. Apple WWDC : June 5-9, 2017. Google I/O : May 17-19, 2017.

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UploadVR Between Realities podcast

FEBRUARY 4, 2017

From Rift to Apple Watch to Snap Spectacles, the trend is toward wearable computing. Meta is working on an AR headset, which puts them in the same league as Microsoft and Magic Leap. The challenge facing today’s developers is to recognize that the paradigm for personal technology is shifting.

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VRWorld

JUNE 8, 2016

Case in point is Microsoft’s HoloLens, where a development kit will set you back for $3000. Seebright supports both Apple iOS and Google’s Android, with the Seebright SDK featuring an emulator that works on both platforms. Apple or Google, it doesn’t matter as being platform agnostic is all that counts.”

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ARPost

JULY 30, 2020

Generally, there are two types of AR solutions — marker-based augmented reality and markerless (sensor-based) augmented reality — that help developers merge content into the camera feed of a smartphone or head-mounted display. See Also: What Is the Difference between Virtual Reality and Augmented Reality? Mobile application.

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UploadVR Between Realities podcast

MARCH 19, 2017

The last few years, VR has been about putting on a head-mounted display and looking around,” Edwards said. “It And so we agreed that VR still needs patient investors, brand advocates, and passionate platform owners — Oculus and Facebook, Intel, Qualcomm, Apple, Google, and Microsoft — to sustain the investment in VR.

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Road to VR

FEBRUARY 2, 2017

While Apple has certainly changed in the years since Job’s passing, the company has undoubtedly continued to aggressively pursue patents, sometimes racking up hundreds of filings in a single month with inventions spanning everything from touch-sensitive smartwatch bands to 3D environmental mapping. Samsung, Apple v.

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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TechCrunch VR

MAY 31, 2023

The system featured a head-mounted display with head tracking that could be used to explore virtual environments or real remote images from a camera — foreshadowing future breakthroughs in teleoperation. In 2016, Microsoft began shipping a developer edition of its mixed reality HoloLens system, priced at $3,000.

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XR for Business Podcast

MARCH 31, 2020

And about a year before it came out, they hired me and they said, "Stefan, we think that the control of smart glasses and the control of head mounted displays is really important. You've got Microsoft -- who's invested billions of dollars in Hololens 2 -- and they're even struggling with some color banding issues.

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XR for Business Podcast

MARCH 31, 2020

And about a year before it came out, they hired me and they said, "Stefan, we think that the control of smart glasses and the control of head mounted displays is really important. You've got Microsoft -- who's invested billions of dollars in Hololens 2 -- and they're even struggling with some color banding issues.

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AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. Of course, anybody who has a warehouse can be hugely benefited, because you take the functionality of that pad, the barcode, the RF gun, and you put it all in a head-mounted display. That’s the beginning. Alan: Interesting.

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XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. Of course, anybody who has a warehouse can be hugely benefited, because you take the functionality of that pad, the barcode, the RF gun, and you put it all in a head-mounted display. That’s the beginning. Alan: Interesting.

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The Ghost Howls

DECEMBER 28, 2023

Eye Tracking Apart from sessions a few years ago using the HTC Vive Pro Eye and Microsoft Hololens, I didn’t have any experience with eye tracking. The real challenge lies in transmitting these high-resolution images through the display’s optics without any loss of clarity or introduction of aberrations.

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XR for Business Podcast

MARCH 31, 2020

And about a year before it came out, they hired me and they said, "Stefan, we think that the control of smart glasses and the control of head mounted displays is really important. You've got Microsoft -- who's invested billions of dollars in Hololens 2 -- and they're even struggling with some color banding issues.

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TechCrunch VR

MARCH 13, 2022

When it finally launched its first product after years of delays, secrecy and hype, tech watchers balked at a device which failed to deliver on many of the claims made by the startup’s eccentric founder Rony Abovitz and instead made largely incremental gains over the competing Microsoft HoloLens which was unveiled years earlier.

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Robert Scoble

JULY 23, 2020

To underscore some of these changes, look at Apple’s patent disclosure of a head-mounted display that includes eye sensors, heart-rate sensors, etc. Early versions are named Apple Siri, Google Assistant, Amazon Alexa, Facebook Portal. Look at Apple’s maps. Shopping assistance. .

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EON Reality

JULY 23, 2023

The Innovation Equipment also includes a variety of XR devices, including the integration of the Apple iPad Pro 11″ for creation and XR tasks, the EON HMD VR – Meta Quest 2, EON HMD XR – Apple Vision Pro (available from 2024), and EON HMD AR – Microsoft Hololens II, offering different reality experiences.

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XR for Business Podcast

SEPTEMBER 30, 2019

And it was so expensive, and a head-mounted display could cost $70,000. The consumer electronics companies like Apple and Samsung and to some extent Google and Microsoft, along with companies like Amazon, are jumping nto healthcare. And it also wasn’t very comfortable to wear.

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Machine Learning Technology Virtual Reality Healthcare 78

XR for Business Podcast

SEPTEMBER 30, 2019

And it was so expensive, and a head-mounted display could cost $70,000. The consumer electronics companies like Apple and Samsung and to some extent Google and Microsoft, along with companies like Amazon, are jumping nto healthcare. And it also wasn't very comfortable to wear. And that's really changing the game.

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