ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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ARVR

JUNE 7, 2021

This thinking holds up, but a less-discussed product class could have a greater impact in priming consumers for AR glasses: wearables. Meanwhile, tech giants are motivated toward wearables. For example, Apple’s wearables offset iPhone sales declines. Its Spectacles camera glasses have had ups and downs.

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ARVR

APRIL 5, 2021

Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. But another device class could have a greater impact towards that same end: wearables. This possibility is amplified as wearables continue to be one of the fastest-growing consumer tech segments.

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AR Insider

JUNE 15, 2021

At one end of the spectrum is hardware that’s graphically compelling but stylistically untenable (think: Hololens). At the other end is hardware that’s sleek but underwhelming in graphical intensity (think: North Focals). Will Apple’s rumored glasses accelerate things? The AR Space Race, Part II: Apple. Evolutionary Road.

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AR Insider

AUGUST 7, 2019

One of the biggest ongoing points of speculation in the AR industry is the fate of Apple’s rumored glasses. Given Apple’s track record in mainstreaming emerging technology, AR proponents are hoping for some of that signature halo effect. Apple has too much on the line to abandon AR glasses. Follow the Money.

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ARVR

APRIL 19, 2022

Picking up where we left off last week in examining the drivers and dynamics of the AR glasses market, the biggest question on everyone’s mind is what will Apple do? Among potential product and business models for AR glasses, Apple could end up setting the standard in its rumored market entrance. This includes why , what, and when.

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AR Insider

DECEMBER 8, 2020

Consumer markets are generally bigger than enterprise markets due to population sizes, but enterprise-spending often leads in early days of emerging technologies. As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. Apple of My Eye.

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AR Insider

AUGUST 26, 2021

Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets. But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Think of it like the iPhone 1 – evolving over several years.”.

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ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow. This is how location-based AR works.

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XR Today - Mixed Reality tag

JUNE 10, 2024

Today, during Apple’s Worldwide Developer Conference (WWDC) 2024 kick-off keynote, the company discussed various elements of its product portfolio. During this, Apple unveiled VisionOS 2, the latest version of its spatial computing operating system, and international availability for the Vision Pro.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. They’ve raised over $22 million in funding for their AR wearables from seasoned investors like Sequoia Capital, Founders Fund, Greylock Capital, and Marc Benioff.

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AR Insider

OCTOBER 23, 2020

The most notable updates came from Google, Apple and Facebook, in order of recency. This includes Google’s updates to its visual search efforts; Apple’s Lidar-powered iPhone 12 Pro; and Facebook’s developments in Live Maps, experimental AR glasses … and of course Quest 2.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

At the start of the year, the technology industry faced layoffs as some major firms, such as Meta, started 2023 cautiously. Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets.

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XR Today - Virtual Reality

APRIL 16, 2024

2024 XR Headset Boom Pimax’s announcement comes as major technology giants are working to debut new headsets, giving the market a significant boost of interest and investment – the most prominent of which is Apple, who debuted the Vision Pro earlier this year. million for Meta’s immersive product portfolio.

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VRScout

MARCH 1, 2023

New filings point towards new XR hardware on the way. The trademark for the Galaxy Ring was granted by KIPRIS, which describes the wearable as a “smart device for measuring health indicators and/or sleep in the form of a ring.” ” How the Galaxy Ring and the Galaxy Glass work together is still a mystery.

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AR Insider

MARCH 4, 2021

AR glasses’ style crimes and wearability issues aren’t as prevalent in the workplace. That said, consumer markets will eventually eclipse enterprise adoption, based on population sizes and the typical arc of new technologies that start in the enterprise (PCs are a good example). Is Wearability the Next Mobility? billion in 2024.

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XR Today - Mixed Reality tag

MAY 9, 2024

This week, Apple CEO Tim Cook commented on the current state of the Vision Pro in enterprise sectors. Recently, Apple has been facing rumours stating that demand for its new device is lower than expected, leading some to question the longevity of the emerging product. We’re seeing some amazing things done with Apple Vision Pro.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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AR Insider

SEPTEMBER 3, 2021

T hough smartphones dominate AR today — based mostly on a massive installed base — the technology’s fully-actualized form is headworn. But AR glasses are still years from ubiquity, as the underlying technology isn’t to the point of achieving both stylistic-viability and robust UX. Meaninful Impact.

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XR Today - Mixed Reality tag

MAY 22, 2024

The move seems to directly position the Quest as a competitor to Apple Vision Pro’s productivity goal. The news comes as Meta is testing Vision Pro-style features and is debuting new XR productivity hardware packages. Devices like Quest headsets – and other immersive wearables – present a new form factor and computing requirements.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

So it begins, after years of intrigue and a busy 2023, which saw XR audiences far and wide hype Apple’s MR headset, the firm finally confirmed the release window for the much talked about Vision Pro, an MR headset for productivity, entertainment, and social use cases.

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XR Today - Mixed Reality tag

MAY 8, 2024

Rumours are swirling that Apple’s initial Vision Pro shipment numbers are so low that it is forcing Apple to cut production numbers leading into WWDC 2024. Long-trusted Apple analyst Ming-Chi Kuo posted on X to explain how low customer demand for the Vision Pro is now leading to mass production delays.

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ARPost

JULY 15, 2021

While other tech, social, and “metaverse” companies with varying degrees of direct engagement in actual XR technologies and experiences have gone public already, Glimpse is the first dedicated XR company to do so. See Also: How The Glimpse Group Is Paving the Road for XR Technology Adoption. Hardware, Software, and Adoption.

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XR Today - Mixed Reality tag

JUNE 7, 2023

After approximately seven years of development, the Apple Vision Pro headset is finally here. For some time now, consumers have been on the edge of their seats waiting for an official Apple AR/VR announcement. Despite this, Apple’s Vision Pro headset seems a revolutionary addition to the industry.

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VRScout

OCTOBER 29, 2020

A touch of technology in your own hands. The timing couldn’t be better—now the technology and a consumer base exist to make Vezzoli’s dreams come true. Vezzoli believes good, intuitive haptic design can make or break a larger user retention strategy for bonding with a product and piece of hardware.

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AR Insider

APRIL 6, 2021

Consumer markets are generally bigger than enterprise markets due to population sizes, but enterprise spending often leads in early days of emerging technologies. As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. Apple of My Eye.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Mixed Reality tag

JUNE 5, 2023

Apple has launched its long-awaited mixed reality headset, the Vision Pro, at WWDC. The tech giant’s first-ever venture into immersive technologies comes after a two-year snowball of delays and setbacks while developing the device. It is also the first device on offer since the launch of its Apple Watch in 2015.

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XR Today - Virtual Reality

MAY 21, 2024

Recently, reports from South Korea have cast doubt on the current technology partnership between Meta and LG Electronics. The meeting marks the start of LG and Meta ramping up a strategic collaboration between the firms’ technology portfolios to drive XR device and customer experience innovations.

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XR Today - Mixed Reality tag

JANUARY 12, 2024

The trusted emerging technology show became home to many XR vendors showcasing the latest in AR/VR/MR solutions. Countless announcements and moments from the event paint a positive picture of the months ahead, with many immersive technology firms, new and old, looking to wow audiences as XR is expected to have another wave of hype.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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ARVR

FEBRUARY 1, 2023

Further subdividing the spendings are hardware and software. And there, hardware leads in the early years, but the software will outpace it over time. This happens as software builds on a larger installed base of in-market hardware — a common pattern for emerging consumer technology.

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XR Today - Virtual Reality

MARCH 7, 2024

It appeared that Meta would instead focus on XR gaming and AR-lite consumer wearables. During the discussion, LG’s William Cho tested out the Meta Quest 3 headset, Ray-Ban Meta smart glasses, and large-language models and expressed interest in leveraging Meta’s technology for AI-ready XR devices.

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XR Today - Virtual Reality

JANUARY 16, 2024

The head-mounted display/headset marketplace may be approaching a broad shift as Apple unveils its Vision Pro headset next month, with the device promising to advance screen-based productivity into a third dimension, leveraging traditional MR technologies to achieve a spatial computing future. You can start small and scale up.

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ARVR

MARCH 16, 2023

Consumer/ enterprise spending shares could flip as AR glasses gain wearability. As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. And that’s where headworn AR’s biggest looming topic factors in: Apple.

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