XR Today - Augmented Reality tag

JULY 6, 2023

Today, Chinese AR smart glasses manufacturer Xreal debuted Apple Macbook integration for its Nebula operating system (OS), significantly improving productivity opportunities for the firm’s Air and Light product lineup. The firm has also produced tools for enjoying immersive entertainment on the go in collaboration with Nio.

Apple 80

Apple Immersion AR Hardware 80

XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

Microsoft 69

Microsoft Apple Education Training 69

XR Today - Big XR News tag

MAY 19, 2023

This week, the immersive space felt an injection of innovation, with various leading firms hinting at the big news and committing to more prominent partnerships. Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. The news is ramping up!

Apple 66

Apple New Zealand Immersion Unreal 66

UploadVR Between Realities podcast

JUNE 6, 2017

Epic Games CEO Tim Sweeney thinks Apple’s upcoming iOS 11 update, arriving this fall, will be a huge boost to the emerging AR industry. With both Unity and Unreal integrating with ARKit for iOS, the two major tools for creating virtual worlds are now available to developers for building apps on hundreds of millions of Apple handhelds.

Apple 197

Apple AR Unreal Unity 197

XR Today - Mixed Reality tag

MARCH 29, 2024

The XR space has a lot to offer, and as more firms enter the industry as software or hardware solution providers, the use cases for XR will expand. Will the Apple Vision Pro Debut in China Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024.

Apple 70

Apple China Data Simulation 70

XR Today - Augmented Reality tag

JUNE 14, 2023

Today, SyncReality, providers of XR design tools, announced a new application ready for Apple Vision Pro and Meta Quest 3 devices ahead of each product’s release. ” SyncReality Home Design will soon debut on Apple’s Vision Pro headset and will be compatible with iPhones and iPads.

Apple 85

Apple Tools AR Virtual Reality 85

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

The Ghost Howls

MARCH 13, 2023

The newspaper describes the glasses as the hardware through which Tim Cook will leave his legacy because they are a new product line fully built under his management. First of all, it seems that the headset is not a new product, but that Apple has been working on it for 7 years. And that now t here is some pressure to release them.

Ukraine 348

Ukraine Apple Groups Augmented Reality 348

XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. Horizon is also the immersive framework behind the firm’s Worlds metaverse platform.

Hardware 105

Hardware Magic Leap Apple Industry 105

XR Today - Virtual Reality

JUNE 1, 2022

The most notable hardware upgrade for PS VR2 is to start using optical modules. Genius also provides aspherical lenses for the PSVR 2 device, and Ming-Chi Kuo states that Genius is working with other extended reality (XR) clients, including Apple. PS VR1 doesn’t equip with optical modules.

Eye Tracking 192

Eye Tracking Sony Survey Unreal 192

XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

Virtual Reality 130

Virtual Reality Samsung Tools Apple 130

XR Today - Mixed Reality tag

MARCH 25, 2024

One leading XR streaming solution provider is Innoactive, which leverages RT3D engines from Unreal, Unity, and NVIDIA to promote the adoption of workplace XR services – allowing clients to distribute XR applications directly to a range of end-devices with the compute processing happening remotely on the cloud.

Unreal 81

Unreal Unity Simulation Data 81

XR Today - Augmented Reality tag

MAY 16, 2023

Moreover, the potential product uses the same font and house style as seen on Nreal branded hardware. Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours !

Unreal 93

Unreal Germany Hardware Technology 93

VRScout

AUGUST 3, 2017

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences.

AR 417

AR Augmented Reality New Zealand Motion Capture 417

XR Today - Virtual Reality

AUGUST 22, 2023

However, genAI is not just applicable to an immersive product vendor. GenAI is already incredibly common on the developer side of XR hardware and software. RT3D developmental engines such as Unreal, Unity, and Omniverse also leverage genAI to optimize developmental workflows, notably for budding XR content creators.

Tools 159

Tools Industry Software Microsoft 159

XR Today - Mixed Reality tag

APRIL 15, 2024

Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration. The new stereo-foveated rendering improves eye-tracking features, and the feature is widespread – already finding a home on Unity, Unreal, and NVIDIA Omniverse.

Unity 93

Unity Groups Unreal Industry 93

XR Today - Augmented Reality tag

NOVEMBER 20, 2023

While the firm has not delivered an AI service via its hardware, including the recently released Air 2 Pro device, the comment may suggest Xreal’s interest in AI – which is not surprising considering the impact of genAI across every sector. The firm first introduced the Macbook service as a Beta in November 2022.

Microsoft 93

Microsoft Apple AR Hardware 93

The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

Apple 412

Apple Microsoft Sony Italy 412

VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

Augmented Reality 190

Augmented Reality Apple Training Unreal 190

The Ghost Howls

SEPTEMBER 13, 2021

Facebook has always had the problem of distribution of its hardware (Apple has its stores, for instance, Facebook has not), and with this partnership, it immediately has the opportunity to showcase this and its future devices in all glasses shops thanks to Luxottica. Apple Event is tomorrow 14th September. Other relevant news.

Apple 307

Apple AR Video Survey 307

The Ghost Howls

FEBRUARY 15, 2021

And since our love is for immersive realities, let’s celebrate it with this roundup of the most interesting XR news of the week! Facebook keeps working to become a leader in immersive technologies. Apple is working on Micro-OLED displays. Another week, another rumor about Apple’s XR efforts. Top news of the week.

Taiwan 372

Taiwan Apple Augmented Reality Machine Learning 372

XR Today - Mixed Reality tag

APRIL 26, 2023

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention.

Unity 100

Unity Microsoft Augmented Reality Google 100

XR Today - Augmented Reality tag

JULY 18, 2023

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

AR 58

AR Unreal Education Unity 58

The Ghost Howls

JULY 13, 2020

Ben Lang has written a very interesting editorial on the topic, and for instance, he imagines that this may mean that all Sony-owned game studios will all start using Unreal Engine as their game engine , unifying the production processes among them all. Unreal Engine can now use your iPhone to record facial animations.

Sony 413

Sony Magic Leap Gaming Unreal 413

XR Today - Big XR News tag

MAY 26, 2023

The metaverse is dead, and we have killed it , says XR Today’s Demond Cureton, who, this week, expressed concern over the way popular media is covering the immersive space. However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device.

Microsoft 72

Microsoft Sony Magic Leap Ireland 72

The Ghost Howls

MARCH 27, 2023

It seems to me a great piece of hardware. It is a lightweight Python package capable of harnessing the heavyweight power of speech AI (NVIDIA Riva) and large language models (LLMs) to simplify user interactions in immersive environments. Of course, Epic is completely against Apple and its vision of its own walled garden.

Razer 330

Razer HTC Apple Ukraine 330

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

Industry 90

Industry Apple Unity North America 90

The Ghost Howls

DECEMBER 13, 2021

Apple is entering the XR field, and Facebook is currently dominating the VR market. It makes sense for Samsung, which is great in manufacturing hardware, to partner with Microsoft , that is doing a good job in creating a platform for XR, to compete with the other companies. Apple headset may be very lightweight.

Survey 321

Survey Apple AR Samsung 321

The Ghost Howls

SEPTEMBER 25, 2023

Immersed is a reliable company, but it never shipped a headset, so I’ll feel more confident when the first people receive their units. Let’s see what happens… some people are afraid this may become a DecaGear 2, but personally, I think that Immersed can deliver. of our revenues with Unity. And this 2.5%

Unity 344

Unity Machine Learning Eye Tracking Hand tracking 344

The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! Unreal Engine 5 gets released in Early Access. I hope for some juicy news… and you? Top news of the week.

AR 333

AR eBook Unreal Machine Learning 333

VRScout

MARCH 3, 2020

Castle Smurthenstein (Image Credit: Apple II Bits ). Modding is the act of modifying hardware, software, or virtually anything else to perform a function not originally conceived or intended by the designer. Though the immersive entertainment industry is still relatively new, mods have already become a huge part of VR gaming.

AR 380

AR Industry Unreal Gaming 380

ARVR

JULY 17, 2020

The promise of Augmented Reality hardware has been immense, but so have been the number of misses. Can Jio’s next hardware play be any different? Reliance Jio’s foray into mixed reality started in 2019 when they acquired majority stake in deep-tech startup Tesseract which has a few hardware products in XR space. That’s not all.

Augmented Reality 130

Augmented Reality Wearables Hardware AR 130

Building the Metaverse

JANUARY 18, 2023

When I was a kid, I wanted to build a holodeck — the immersive 3D simulation system from Star Trek, so I started making games, beginning with online multiplayer games for bulletin board systems. 3D Engines A decade ago, if you wanted to build an immersive world in 3D, you’d need to know a lot about graphics APIs and matrix math.

Virtual World 111

Virtual World Unreal Machine Learning Simulation 111

XR Today - Mixed Reality tag

DECEMBER 28, 2023

As a leader in industrial-grade VR/XR software and hardware, Varjo already has an outstanding reputation in the enterprise landscape. With the Varjo XR-4 series, the tech leader aims to offer a more affordable and diverse alternative to upcoming headsets like the Apple Vision Pro. What is the Varjo XR-4 Series?

Razer 90

Razer Industry Real Estate Leap Motion 90

AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. In another scenario, we may see game engines dominant, like Unity or Unreal.

Magic Leap 156

Magic Leap AR Microsoft Apple 156

The Ghost Howls

DECEMBER 21, 2021

The following paragraph is directly quoted from one of these job descriptions: Our team is building the software components that control and manage the hardware on our Augmented Reality (AR) products. These are the software components that run on the AR devices and are the closest to the hardware. Tilt Brush).

Google 389

Google AR China Augmented Reality 389

The Ghost Howls

SEPTEMBER 27, 2022

Some hardware accessories have been announced for this headset, like a fitness 3DOF tracker for the feet, and a dedicated router for wireless streaming. And it’s not over on the content side: they are going to launch the Pico Video app with 600+ videos on day 1 , and are partnering to have immersive concerts with Wave.

Magic Leap 514

Magic Leap Unity Machine Learning Video 514