XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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Microsoft Apple Education Training 65

XR Today - Big XR News tag

MAY 26, 2023

The metaverse is dead, and we have killed it , says XR Today’s Demond Cureton, who, this week, expressed concern over the way popular media is covering the immersive space. However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device.

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Microsoft Sony Magic Leap Ireland 72

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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Apple Samsung Eye Tracking Google 420

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. NVIDIA is working to leverage OpenXR in its CloudXR Suite that enables flexible delivery of sophisticated immersive experiences to a broad range of devices.

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Unity Groups Unreal Industry 90

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Unlike a VR headset, smart glasses focus on presenting an AR environment which overlays immersive visualizations upon a user’s location. Immersive spatial computing devices such as smart glasses and VR headsets enable users to navigate spatial UI, applications, and immersive environments via RT3D menus.

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Magic Leap Immersion AR Hardware 104

The Ghost Howls

JULY 13, 2020

According to a blog post on the company’s website, Linden Labs has already been sold to an investment group led by Randy Waterfield and Brad Oberwager. Peggy Johnson is the new CEO of Magic Leap. Magic Leap has finally a new CEO: Peggy Johnson. Foxconn puts lenses for Apple Glasses in “Trial Production” stage.

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Sony Magic Leap Gaming Unreal 408

XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. “Everyone was even waiting till Apple announced something. It is not sure what they are building in their garage,” he said.

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Apple Eye Tracking Controllers Filming 76

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences. This, he thinks, will prompt the growth of the number of VR consumers.

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Virtual Reality Unreal Technology Tools 400

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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Magic Leap AR Microsoft Apple 156

The Ghost Howls

OCTOBER 27, 2019

Bloomberg publishes new hints on Apple glasses. Every week we have new hints on Apple glasses: it is no more a matter of “if” they will come to the market, but a matter of “when” and “what”. They will also have a dedicated store of AR apps , like it already happens for other Apple gadgets, like the Apple Watch and Apple TV.

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Magic Leap AR Samsung Oculus 174

VRScout

JANUARY 4, 2019

AR face filters have become increasingly popular over the last couple of years with Snapchat, Instagram, Apple, and Facebook all incorporating the technology into their respective smartphone applications and technology. The film takes you on an interactive VR adventure that tells the Native American story of how the crow came to be black.

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AR Magic Leap Filming Oculus 254

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Industry Apple Unity North America 85

ARPost

APRIL 29, 2021

AR remote collaboration with IoT devices as well as low-latency calling in less-than-ideal locations and conditions are only likely to improve as the company is one of the most active groups in exploring 5G. XMReality is a mobile-based AR remote assistance solution, though premium price tiers also work with AR glasses. Holo4Labs and Holo4Med.

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AR Augmented Reality Microsoft Magic Leap 266

The Ghost Howls

APRIL 18, 2022

And the fact that in the same week it announced both the Pico Neo 3 Link for VR and Effect Studio for AR, shows that Bytedance wants really to compete with Meta in all possible fields in immersive realities. He complained about having to obey platforms and their taxes (clearly hinting at Apple), saying that he had a different vision.

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Europe Tools Apple HTC 323

The Ghost Howls

OCTOBER 19, 2020

The problem of these terms is that what is considered “harassing” depends on the group of people you are in : with some of my friends I can talk about kinky things for hours, with some other people I have to be more formal. Apple launches iPhone 12, Pro models have Lidar sensor. Anonymization in VR is hard to obtain.

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AR Oculus Apple Gaming 329

The Ghost Howls

MARCH 26, 2018

people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. Magic Leap releases its SDK. We still haven’t seen a Magic Leap device , but at least now we can see its SDK. It is so possible to start creating your Magic Leap application.

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AR Magic Leap Oculus Virtual Reality 165

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. VR is about immersion. They do NOT do immersion, or, if they do, they don’t do it well. The tech industry is gearing up for a new paradigm shift.

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AR Augmented Reality Magic Leap Immersion 62

ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. Take collaboration to a new level with the immersive experience that MeetinVR offers?—?with Not all members have VR headsets in your group?

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Augmented Reality Virtual Reality Tips AR 130

EnterpriseWear

DECEMBER 5, 2018

In other words, we’re dealing with advanced optic technologies, yet the two major groups of potential XR users don’t even perceive distance and space in the same way. By the way, it took until iOS 9 for the Apple Watch to finally track menstruation.). it took me a year to get the HoloLens to fit right for my head.

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Wearables Immersion Training Industry 75

XR Today - Augmented Reality tag

DECEMBER 27, 2022

Google, Apple, and other map programmes offer this functionality to users. Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. This enhanced real-world environments with immersive, interactive artwork.

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Augmented Reality AR New York City Exercises 82

XR Today - Mixed Reality tag

AUGUST 8, 2023

Re)introducing CloudXR With the latest iteration of CloudXR , major businesses can integrate their immersive workflows on standalone headsets. NVIDIA will empower enterprises with device-agnostic immersive environments through its cloud computing technologies.

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Los Angeles Industry Tools Simulation 70

XR Today - Mixed Reality tag

MAY 24, 2023

Don’t forget to catch the XR Awards on 25 May, 2023, where we celebrate the victories of the global immersive industry. Meta has even begun collaborating with massive automakers like the BMW Group to compete with Magic Leap, Microsoft HoloLens 2, and HTC VIVE Flow headsets. percent annually, topping $205.3

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Industry Technology Microsoft Tools 138

The Ghost Howls

MAY 31, 2018

Not to mention how 3D technologies are being adopted and developed by major companies like Google, Facebook, Amazon, and Apple. Another notable group is Physically Based Rendering (PBR) models, which are gradually becoming a standard in the industry because their textures render correctly and look great in any lighting conditions.

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Architecture Unity Industry Google 165

XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap.

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Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap.

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Gaming Magic Leap Industry Retail 78

XR for Business Podcast

JULY 8, 2019

Terry Schussler is the director of Immersive Technology at Deutche Telekom, and he’s working to bring 5G into the XR domain, and expand the capabilities of mixed reality technologies. Alan: I wonder if you could do a combination of putting ARCore and ARKit capabilities, mixed with GPS, mixed with the Magic Leap, to give it all in one.

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AR Magic Leap Technology Software 78

XR for Business Podcast

JULY 8, 2019

Terry Schussler is the director of Immersive Technology at Deutche Telekom, and he’s working to bring 5G into the XR domain, and expand the capabilities of mixed reality technologies. It is with great honor that I welcome Director of Immersive Technology at Deutsche Telekom, and founding member of the Open AR Cloud, Mr. Terry Schuster.

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AR Magic Leap Technology Software 78

XR Today - Mixed Reality tag

DECEMBER 14, 2022

The Immerse Global Summit (IGS) 2022 took place in Miami 5 to 7 December, and concluded its final days in the sunny backdrop of Miami Beach’s historic Fontainebleu Hotel. Allen discussed the benefits of immersive learning platforms, citing a company study on the return on investment (ROI) for clients via VR training.

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Miami Industry Training Technology 82

The Ghost Howls

SEPTEMBER 24, 2019

Valve software is a very funny place because they don’t have a formal management , so it’s kind of all self-organizing… and if they don’t feel like as a group doing half-life 3, or half-life VR, it just won’t happen. Let’s do it”. It’s an interesting place to work.

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AR Augmented Reality Magic Leap Gaming 337

TechCrunch VR

APRIL 30, 2019

Apple’s ARKit algorithms wouldn’t work with Google’s ARCore data even if Google gave them access. Same for HoloLens, Magic Leap and all the startups in the space. Apple has always done a great job of this. Companies like Apple are taking a stand on privacy. Where should we put our hope?

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AR Data Machine Learning Magic Leap 109

XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. VeeR acquires, produces, and distributes best-in-class immersive stories and light-weight interactive experiences.

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Augmented Reality Virtual Reality India Asia 52

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap.

Gaming 60

Gaming Magic Leap Industry Retail 60

The Ghost Howls

OCTOBER 26, 2020

The startup is pretty new, in fact, and its owner group is Megadodo, another unknown company that is working on an MMO game about which is difficult to find any information. In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities. Learn more.

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HTC Oculus Conference China 416

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 60

AR Magic Leap Unity Augmented Reality 60

The Ghost Howls

SEPTEMBER 20, 2020

For sure the announcement at FC and the release date in 2021 have been studied to put some pressure on Apple , which seems to be the only rival to Facebook for what concerns the AR future. Imagine being able from a Messenger group to start a multiplayer game together… that would be very nice! Privacy in AR.

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Oculus AR Data Gaming 545