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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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Magic Leap 2 Now Supports OpenXR, Strengthening Industry Against Potential Apple Upheaval

Road to VR

Though delayed from its commitment last year, Magic Leap today announced that ML2 now fully supports OpenXR. The timing might have something to do with Apple’s looming entrance into the XR space. Magic Leap had planned to deliver OpenXR support for its ML2 headset last year, but it was seemingly delayed until now.

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Magic Leap Reportedly Exploring The Possibility Of $10 Billion Sale

VRScout

Magic Leap is reportedly working closely with a financial advisor on exploring options to keep the doors of the AR startup open. If sold, Magic Leap could potentially receive more than $10 billion according to an unidentified source. This did little to discourage Magic Leap, however.

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Magic Leap Made Me Cry, Probably for the Last Time. Here's Why That's the Good News

Next Reality AR

A lot of digital ink has been spilled heaping scorn on Magic Leap. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play. Specifically, the Magic Leap.

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BIG XR News from Pico, Autodesk, Samsung, Magic Leap, and Snap

XR Today - Mixed Reality tag

Metaroom allows teams to collaborate over immersive visualisations of real-world spaces by leveraging room scanning features on Apple iPhone Pro or iPad Pro devices that generate a digital twin, allowing workers to access the data via the cloud ready to add additional information to an object for a chosen use case.

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Report Details Apple MR Headset Design Challenges & Internal Hurdles

Road to VR

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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Apple Hints At VR/AR Work Once More With Oculus, Magic Leap.

AllThingsVR

Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. One was from VR specialist and Rift maker, Oculus, the other previously worked at illusive and intriguing mixed reality company, Magic Leap.