ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. See Also: New Guidelines for Developers: XR Software Should Be Accessible for Users With Disabilities. A company still in stealth, but with founder pedigree from Apple.

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Augmented Reality Machine Learning New York Los Angeles 368

VRScout

DECEMBER 7, 2020

LITHO , the company behind an innovative wearable AR controller that resembles a ring made for two fingers , has launched a new movie effects app that lets you drop awesome AR visuals into your movie projects, offering a faster, cheaper, and more intuitive alternative to desktop software such as Adobe After Effects or Cinema 4D.

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AR Wearables Filming Controllers 396

XR Today - Mixed Reality tag

AUGUST 29, 2023

Google is currently working with Samsung to create an XR headset that directly competes with upcoming Apple’s Vision Pro, leading to a “weird bureaucratic mess,” an employee told Insider. Another employee commented: At Google, there is a great fear that when Apple releases new products, it shifts the landscape.

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Samsung Google Apple Eye Tracking 74

XR Today - Virtual Reality

APRIL 16, 2024

2024 XR Headset Boom Pimax’s announcement comes as major technology giants are working to debut new headsets, giving the market a significant boost of interest and investment – the most prominent of which is Apple, who debuted the Vision Pro earlier this year. The Vision Pro device is still in its early stages of development.

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Eye Tracking Samsung Apple United States 199

XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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Google Augmented Reality AR Wearables 69

XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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Microsoft Apple Zeiss Magic Leap 68

AR Insider

OCTOBER 22, 2020

What’s Holding Wearable Displays Back? Now we see a small, but healthy and growing market for VR devices, software, and services, which are focused on delivering solutions around entertainment, training, education, and clinical use. They are not wearable enough or good enough for consumers to be willing to buy them.

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AR Wearables Industry Magic Leap 294

ARPost

FEBRUARY 24, 2020

This was certainly the case of Google Glass back in 2012. Many argued that Google Glass was too expensive and sought to meet a non-existing need. And when it comes to consumer wearables, rumors are flying that Apple is planning to release its own version of AR glasses by 2022. A great example here is the smartwatch.

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Technology AR Retail Real Estate 364

Road to VR

AUGUST 8, 2019

For now Snapchat’s AR functionality has been mostly limited to face filters, but the company has shown a willingness to experiment with wearables; in 2016 the company launched Spectacles, camera-equipped sunglasses which allow users to shoot photos from a first person perspective.

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AR Augmented Reality Gaming Wearables 279

The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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Apple Unreal Oculus Tools 324

AR Insider

MARCH 19, 2021

This is partly due to AR’s potential all-day ambient use in a wearable form factor. As we examined around Apple’s potential VR headset, VR could establish the necessary supply chain for its eventual AR glasses. What’s Driving Apple’s Rumored VR Play? Network Effect.

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Strategy AR Apple Hardware 307

ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. They say Apple will finally release a Mixed Reality headset in 2022 and that it will be endowed with eye tracking capabilities, an 8K display and a 5 nanometers CPU. Developing an Original World-Traveling VR Experience 4.

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AR Augmented Reality Wearables Apple 130

XR Today - Virtual Reality

JANUARY 12, 2024

While there are undoubtedly plenty of high-cost solutions out there, such as the impending Apple Vision Pro , there are also some more affordable headsets ideal for beginners. Not so long ago, if you wanted a cheap VR headset, you’d be limited to phone-based devices like Google Cardboard.

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Virtual Reality Immersion Wearables Controllers 266

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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Entertainment Augmented Reality Virtual Reality Unity 114

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. MWC 2024 was a valuable insight into the mainstream XR market.

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Head Mounted Display Samsung Eye Tracking Immersion 97

XR Today - Mixed Reality tag

JANUARY 29, 2024

The Apple Vision Pro is due later this week, and according to reports from “ people familiar ” with Meta and its operations, Mark Zuckerberg’s firm plans to become the Android competitor against Apple as the firm enters the XR world. The Vision Pro will cost $3,499 for a 256GB storage model.

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Apple Zeiss Immersion Google 106

XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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Unity Microsoft Google Apple 184

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc. Snap Inc.

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Virtual Reality AR Augmented Reality Google 130

ARVR

SEPTEMBER 22, 2022

For example, a user could point a camera at areas of their city to see what it looked like ten years ago from an archive of Google Maps. Since location anchors are dependent on Apple Maps data, this means that if the city is not supported by Apple Maps, functionality for location anchors may be limited.

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Augmented Reality Technology How To AR 147

AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” These are software-based challenges such as semantic scene understanding, image persistence & occlusion, and other computational challenges. There is a massive multi-layered set of software problems here.

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AR Apple Exercises Wearables 229

The Ghost Howls

FEBRUARY 15, 2021

The news is interesting for three reasons: Smartwatches and smartglasses are closely related; This shows how Facebook is working on all kind of wearables , so it has a broader scope than just making AR/VR glasses. Apple is working on Micro-OLED displays. Another week, another rumor about Apple’s XR efforts.

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Taiwan Apple Augmented Reality Machine Learning 370

XR Today - Augmented Reality tag

NOVEMBER 27, 2023

This month, Samsung continued its recent history of leaking details on an upcoming XR wearable when it filed for a “Samsung Glasses” trademark in the UK. In particular, this includes a mid-to-long-term collaboration with leading partners like Google and Qualcomm. At the time, reports forecasted a December 2024 debut.

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Samsung Government Wearables Augmented Reality 92

GizModo VR

JULY 27, 2021

While Facebook and Apple haven’t been on the best terms as of late, the social media giant is reportedly considering letting Oculus users sync up their workout data to Apple Health, according to Bloomberg. Read more.

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Apple Data Oculus Software 98

XR Today - Augmented Reality tag

JANUARY 30, 2024

This week, smart glasses manufacturer XREAL announced a successful funding round of $60 million in a strategic round to launch the firm as a competitor to the Apple Vision Pro. Will XREAL continue its momentum as significant firms like Apple, Google, Samsung, LG, and others enter the space?

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Las Vegas AR Industry Wearables 86

ARVR

JULY 9, 2020

Augmented Reality Definition Augmented Reality (AR) is a technology that overlays digital content (graphics, text, audio, and video) on real-world images using mobile devices, PCs, or glasses, which have an integrated camera and specialized software (Papagiannis, 2017). 2000s : First outdoor mobile AR game ARQuake. Elsevier Science, 2013.

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AR Augmented Reality North Carolina Head Mounted Display 130

AR Insider

JANUARY 25, 2021

As we continue to examine , wearables are AR’s forbear, in that they will condition consumers to wear sensors on their bodies. Meanwhile, wearables are further propelled by tech-giant motivations. That’s especially true for Apple, which continues to double down on Watch and AirPods. Wearables: Paving the Way for AR Glasses.

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Wearables Data Apple Trends 298

XR Today - Augmented Reality tag

MAY 18, 2023

This makes sense when we consider the number of leading AR tech companies in the US space, from Google to Microsoft. While Europe is also poised for significant growth in the years ahead, the APAC region is expected to deliver the most potential for the AR industry, according to most industry reports. What’s Driving the Growth of AR?

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Augmented Reality Healthcare Head Mounted Display North America 98

XR Today - Mixed Reality tag

AUGUST 8, 2022

The versatility of VIVE’s technology, and its ability to work with a wide range of software solutions makes it ideal for creators hoping to reach a wider audience. A major vendor for gaming companies with an interest in Augmented Reality experiences, Apple has been investing consistently in the XR space for some time.

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Gaming Unity Augmented Reality Microsoft 88

GizModo VR

MAY 21, 2021

Spotify users with Apple Watches can breathe a sigh of relief. You can finally, finally download playlists, albums, and podcasts onto the watch for offline use. Read more.

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Apple Wearables Software Google 98

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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Apple Magic Leap Technology Trends 97

XR Today - Mixed Reality tag

MARCH 25, 2024

Additionally, given Samsung’s partnership with Qualcomm, it is highly likely that the device will contain Qualcomm’s latest XR2+ Gen 2 Platform, which was developed in collaboration with Samsung and Google. Amy also added: But as good as the Apple Vision Pro is, this is still a 1.0 ” Kevin noted. Creating Consumption.

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Data Samsung Apple Technology 99

XR Today - Mixed Reality tag

AUGUST 30, 2023

In a recent Apple developer blog post , the firm chose to highlight the experiences of four XR insiders who spent time working at its Labs developer suite. The Apple-built spaces encourage XR developers to create content under the guidance of Apple. Simmons explained: A bordered screen can be limiting.

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Apple Singapore Immersion Simulation 81

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. Supporting Evidence.

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Head Mounted Display AR Exercises Trends 249

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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Apple Oculus China Magic Leap 527

XR Today - Augmented Reality tag

DECEMBER 27, 2022

Google, Apple, and other map programmes offer this functionality to users. Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. Google also revealed the world’s first smart glasses, Google Glass, in 2013.

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Augmented Reality AR New York City Exercises 83

GizModo VR

MAY 25, 2021

Hot on the heels of recent Apple Watch app overhauls from Spotify and Deezer , Tidal announced today that it’s finally bringing its app to the most popular smartwatch. And yes, you can download offline playlists for untethered playback. Read more.

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Apple Wearables Software Samsung 59

XR Today - Augmented Reality tag

AUGUST 15, 2022

The Snapchat parent company has faced roadblocks in its expansion to become an extended reality (XR) hardware vendor through its Pixy immersive drone and the Spectacles augmented reality (AR) wearable. Improvements to the Spectacles software development kit to remove hurdles for third-party developer pipelines. billion.

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Augmented Reality Wearables AR Amazon 72