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A Tech Investor’s Take on the Apple Vision Pro

ARPost

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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Headworn AR: A Market Still Finding its Footing

ARVR

Consumer/ enterprise spending shares could flip as AR glasses gain wearability. As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. And that’s where headworn AR’s biggest looming topic factors in: Apple.

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Apple Vision vs. Meta Quest: The New iPhone Vs. Android?

Upload VR

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. The just-announced visionOS 1.0

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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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Report: Facebook Strikes Deal with Ray-Ban Parent Company to Design “AR glasses”

Road to VR

Now, a CNBC report contends that Facebook has struck a deal with Luxottica, the Italian parent company to Ray-Ban and many others, to help design some form of immersive wearable. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

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Charting a Path to Viable Consumer AR Glasses, Part I

AR Insider

What’s Holding Wearable Displays Back? Given the unimpressive adoption of Google Glass and everything that has come since, should we assume AR glasses need another couple of decades before becoming good enough for broad adoption? They are not wearable enough or good enough for consumers to be willing to buy them.

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The New 3D Apple Arriving at WWDC

Robert Scoble

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? A new OS for wearable, on face, computers. Way deeper.

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