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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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Cloudhead Games CEO: Apple Vision Pro is an AR Headset Wearing VR Clothes

Road to VR

Cloudhead Games is one of the most successful and senior VR studios in the industry. In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games. Does it frustrate me as a VR-centric studio owner?

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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The XR Week Peek (2023.07.03): Google shuts down Project Iris, Meta launches gaming subscription service, and more!

The Ghost Howls

Top news of the week (Image by Google) Google killed its AR glasses Project Iris Do you remember the name Project Iris? Various reports indicated it as the internal codename in Google for a project meant to build augmented reality glasses. It was our hope for Google entering the AR race together with Meta and Apple.

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Spatial Beats: Apple VR, Google Poly & LBVR Hangs On

AR Insider

How many XR headsets is Apple working on, and when can we get our hands one them? Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. Tilt Brush co-creator Patrick Hackett just left Google, too. Not a good sign.

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The XR Week Peek (2024.01.16): Apple prepares the launch of Vision Pro, Sony announces MR headset, and much more!

The Ghost Howls

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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A Tech Investor’s Take on the Apple Vision Pro

ARPost

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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