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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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How Will AR Transform Shopping?, Part II

AR Insider

IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. Game engines such as Unity have driven these prices down in terms of 3D creation and application. That curve for emerging tech often goes from understanding to expectation.

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Adobe To Launch AR Features ‘As Fast As We Can,’ Exec Says

VRScout

On the other hand, VR cuts you off from your visual surroundings to completely immerse you in an app or film. Adobe also debuted Project Dali last year , a VR painting app built in the vein of Google Tilt Brush. Unity, which allows developers to create highly customizable experiences for VR and AR, leads the pack.

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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VR + AR = XR??? The Future of the Metaverse from AR to VR! Guest - JASON YIM

Full Dive Gaming

To date, Trigger has completed over 250 XR projects and more than 275,000 hours of XR development with clients such as Disney, Verizon, LEGO, the NBA, NFL, Nike, Sony, Google, and Molson Coors, along with premium entertainment IP including Spider-Man, Star Wars, Avengers, Jurassic World, and more. 3:30 Is Pokemon GO a good AR Example?

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.