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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. With much said about the headset and hype at an all-time high, the fallout of such a monumental device release could create shockwaves across the industry, bringing many fresh eyes and investments to the space.

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Our First Look At Microsoft HoloLens 2

VRScout

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Microsoft HoloLens 2 / Image Credit: Microsoft.

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Vision Pro Gains Further Frontline Tools

XR Today - Augmented Reality tag

For enterprise, the Vision Pro presents a curious concept as, unlike predecessors like Meta, Apple focused on productivity as its core use case, leading to various enterprise-ready applications landing on the product ready for launch.

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The XR Week Peek (2023.05.30): Quest 3 preview, XR journalists invited to WWDC, and more!

The Ghost Howls

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset. There is no face or eye tracking.

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Saudi Arabia to Boost Tourism Sector with AR Navigation Technology

XR Today - Augmented Reality tag

ARWay’s solution will help the region’s leaders achieve this goal by presenting an engaging and innovative approach to tourism and on-site customer experiences. Speaking on its work with Apple, CEO Gappelberg also added: The long awaited Apple AR glasses are here! The innovative service from ARway.ai

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Meta and the next 24 months crucial for its leadership

The Ghost Howls

While it has effortlessly dominated the market in the last 2 years without any effort, the next 2 years may present some real risks and challenges that may question Meta’s lead. It will work with PlayStation 5 and offer amazing clarity, next-generation haptics, and for the first time on a consumer device, eye tracking.

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Big XR News from Pico, Apple, Meta, and OEP

XR Today - Mixed Reality tag

Major firms like Apple are sending staff to stores across the USA to train staff using its new MR headset. Apple Preps Retail Stores for Vision Pro Debut Apple is preparing for the release of its Vision Pro device, which was announced earlier this year. On the other hand, as market competition rises, pressure also increases.

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