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The XR Week Peek (2023.04.24): Apple headset to have iOS apps, Pico launches Pico 4 Pro in China, and more!

The Ghost Howls

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. Fitness+ : will let users exercise while watching an instructor in VR. This week we had quite a few interesting pieces of XR news.

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Who’s Waging the Wearables Wars? Part V: Apple

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple.

Wearables 239
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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Apple vs. Google. Imagine one for exercise that extra-light, sweat-wicking materials.

Google 211
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Apple Fires the Latest Shot in the Wearables Wars

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple.

Wearables 252
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2021 Predictions: AR Glasses Evolutionary, Not Revolutionary

AR Insider

Notably, when kicking off this thought exercise, we realized that several of the topics look similar to last year. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye. But we’re not holding out for that.

AR 542
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Meta Rebranding Quest Software Horizon OS, Will Run On New Headsets From ASUS, Lenovo, More

Upload VR

A headset "designed for exercise that's extra-light with sweat-wicking materials". Meta's new strategy and securing multiple major companies already could be a major blow to Google's ambitions in the space, especially given Lenovo was Google's original partner for its previous VR platform Daydream back in 2018.

Software 145
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What’s Google’s ‘Audio AR’ Play?

AR Insider

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). Google’s go-to-market strategy for audio AR could further its reach advantage. A Vessel for Google Assistant.

AR 283