Road to VR

MAY 8, 2017

But thanks to virtual reality, there might be an exercise machine coming to your local gym or arcade that promises to gamify what many people not only find to be an existential commentary on their personal failings, but also a painfully boring experience. image courtesy VirZOOM. image courtesy VirZOOM.

Exercises 245

Exercises Massachusetts HTC Virtual Reality 245

AR Insider

NOVEMBER 2, 2020

Not to take away from UX execution, one factor at play is Facebook’s long-term VR strategy which lets it sacrifice near-term margins to build a network effect and win early market share. Regardless of the reason, Oculus gained key insights on market demand, which it now factors in to Quest 2’s supply-chain strategy.

Exercises 282

Exercises Strategy Oculus Hardware 282

AR Insider

DECEMBER 8, 2020

Notably, when kicking off this thought exercise, we realized that several of the topics look similar to last year. But the question is, what’s Apple’s strategy and what will its prospective glasses be and do? The stakes are high for the AR industry, as Apple’s eventual moves could accelerate its ability to achieve scale.

AR 541

AR Wearables Apple Strategy 541

ARVR

SEPTEMBER 16, 2022

Hypothetical Exercise Now, what about the above survey sentiments when segmented by non-AR users? Before diving in, this is admittedly a hypothetical exercise because these non-users are essentially reporting the types of experiences they would be interested in if they ever converted as AR users. local dining and entertainment).

AR 147

AR Survey Exercises Retail 147

AR Insider

MAY 12, 2020

This exercise includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). Picking up where we left off last week in examining Snapchat’s lens strategy, one key component is distribution. This results in lots of experimentation. Camera Marketing.

AR 344

AR Strategy Automotive Exercises 344

AR Insider

DECEMBER 28, 2020

The latter stems from Facebook’s long-term VR strategy that lets it sacrifice margins to build a network effect and win market share. After compiling evidence for Quest 2’s momentum to back up these claims, we’re returning to a similar exercise but for the broader VR market. Spec-Advantaged.

Data 302

Data Strategy Arizona Exercises 302

AR Insider

MAY 5, 2020

This exercise includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). To get there, Snapchat has established three pillars in its AR strategy: Access , Adoption and Content. But with rear-facing AR, targeting strategies (paid) can help lenses get to the right audiences.

AR 252

AR Strategy Exercises Data 252

AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. New Balance’s app senses exercise (think: lunges) while counting reps and providing verbal encouragement.

Wearables 286

Wearables Hardware Exercises AR 286

ARPost

MARCH 3, 2023

Where to Begin This often means that companies that do actively want to develop an enterprise VR strategy can be stuck in the awkward position of feeling that they should do something without knowing where to begin. That’s the point where working with a consultancy can help. We actually send teams headsets and teach them how to use VR.

Exercises 276

Exercises Virtual World Technology Virtual Reality 276

AR Insider

APRIL 21, 2020

This exercise includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). It connects the physical world with the power of the Internet… So our strategy and focus with the camera is all about how we bring [it] into this new era.”. This results in lots of experimentation.

AR 301

AR Strategy Training Exercises 301

VRScout

JANUARY 7, 2020

Are augmented reality personal trainers the future of at-home exercise? Among the many products developed as part of what the company refers to as their “Age of Experience” product strategy, Samsung also teased its own dedicated AR headset.

Samsung 204

Samsung AR Augmented Reality Exercises 204

VRScout

OCTOBER 10, 2022

Genre: Adventure, RPG (Role Playing Games), Strategy Price: $29.99. It’s also a pretty good workout too, and there have been many times when I was enjoying myself so much that I didn’t realize how much exercise I was actually doing. . We start this list with Deme o , the multiplayer fantasy tabletop game. Until You Fall.

Gaming 542

Gaming Course Strategy Exercises 542

Hypergrid Business

JANUARY 21, 2021

Fencer uses the Oculus Quest headset and controllers attached to a fencing sword, and the app walks users through a set of exercises aimed at improving reacting and attention, as well as for training attacking and defensive strategies.

United States 119

United States Exercises Government Strategy 119

Mashable VR

JUNE 17, 2022

And this Academic Success MasterClass Package — which happens to be on sale for just $49 — is packed with helpful strategies. Patel actually achieved a perfect SAT score himself after implementing many of the strategies taught in these courses.

Course 72

Course Study Strategy Exercises 72

AR Insider

FEBRUARY 25, 2021

” Congruent with our ongoing “ follow the money ” exercise, Google wants to future proof and pave a future path for its core business, where the camera will be one of many search inputs. Point your phone (or future glasses) at places and objects to contextualize them. How will it all come together?

Real Estate 378

Real Estate Google AR Exercises 378

AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? Google’s go-to-market strategy for audio AR could further its reach advantage. It includes some of its data and takeaways. More can be previewed here and subscribe for the full report. Highly Motivated.

AR 283

AR Google Apple Strategy 283

ARVR

MAY 25, 2023

The goal of this exercise? This has guided its product development and business strategy since. This is an AR go-to-market strategy that we call “AR as a feature.” We’ll start our analysis with a brief history of its AR beginnings. With that backdrop, Snap’s unofficial tagline from the start was “camera company.”

AR 130

AR Strategy Survey Exercises 130

AR Insider

APRIL 28, 2020

This exercise includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). To get there, Snap has established three pillars in its AR strategy: Access , Adoption and Content. These are key questions in AR’s early stages, as there’s no standardized playbook quite yet.

AR 257

AR Strategy Data Training 257

AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. That’s the secret strategy or the Trojan horse,” said Ubiquity 6 CEO Anjney Midha.

Wearables 252

Wearables AR Augmented Reality Strategy 252

AR Insider

AUGUST 10, 2021

Furthermore, the above AR market-sizing exercise reveals another key factor: fragmentation. We’ll pause there and return in a future installment for more web AR dynamics, strategies and case studies… [link]. Among other things, it unlocks the capability for AR portals, which have lots of brand marketing implications.

AR 322

AR Case Study Survey Study 322

AR Insider

JANUARY 5, 2021

Notably, when kicking off this thought exercise, we realized that several of the topics look similar to last year. Facebook’s VR strategy is best embodied in its latest hardware: Oculus Quest 2. Its long-term VR strategy lets it sacrifice near-term margins to build a network effect and win early market share.

Hardware 257

Hardware Strategy Entertainment AR 257

AR Insider

FEBRUARY 27, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. We’ll be back with more breakdowns of tech giants developing wearables strategies. Next up: Google.

Wearables 252

Wearables Microsoft AR Amazon 252

Upload VR

DECEMBER 12, 2022

Not out of any grand business strategy, but just because the thing that we do in Fortnite every day as gamers is run through an environment rapidly, and it’s the kind of experience that involves intense motion and doesn’t work as well in VR. He responded: Epic has no plans to build a VR version of Fortnite.

Unreal 89

Unreal Exercises Strategy Gaming 89

AR Insider

DECEMBER 24, 2019

This strategy will be critical in 2020. One example is Ubiquity6’s strategy to condition users to scanning spaces by giving them a free tool to capture and share 3D models. Speaking of Apple, it will further exercise this training-wheels approach in the ways described in prediction #1. Boiling it Down.

Training 195

Training AR Wearables Strategy 195

AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. We’ll be back with more breakdowns of players developing wearables strategies. billion smartphones.

Wearables 326

Wearables Google AR Amazon 326

AR Insider

DECEMBER 21, 2020

That’s just a thought exercise of course. This figure can help inform developers’ strategies around where to place their chips and apply scarce resources. For example, if one were to assume one percent of Android AR app users left a review, the active base would be 30 million. Play with the formula.

Data 237

Data Google AR Exercises 237

AR Insider

JUNE 2, 2020

This exercise includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). For example, this drives the strategy to use AR sparingly as a feature, rather than an app in itself. “Do And how are they making money? What types of AR interactions resonate with consumers?

AR 309

AR Strategy Technology Training 309

ARVR

MARCH 17, 2023

One such exercise recently zeroed in on VR revenues. And what are the positioning strategies they’re applying? Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling.

Hardware 130

Hardware Exercises Virtual Reality China 130

Tech Trends VR

FEBRUARY 20, 2018

VR Fitness is fast becoming a big deal, and there are many apps out there that use the unique immersive capabilities of the medium to take make exercising more fun. VR Fitness is fast becoming a big deal, and there are many apps out there that use the unique immersive capabilities of the medium to take make exercising more fun Click To Tweet.

Virtual Reality 168

Virtual Reality Exercises San Francisco Trends 168

ARPost

JUNE 21, 2019

People can attend presentations as avatars, see each other, engage, move inside an environment to follow a learning path, ask questions to the presenter or talk and chat in groups during break-out sessions, team work activities and exercises. All these activities replicate the real-life dynamics typical of in-person training.

Training 392

Training Virtual Reality Education San Francisco 392

AR Insider

JUNE 9, 2020

This exercise includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). We’ve been toying with this “ follow the money ” exercise for a while, but it gained steam at Facebook’s OC6 event last year. And how are they making money? This common pattern will play out in AR.

AR 238

AR Exercises Magic Leap Immersion 238

AR Insider

JANUARY 21, 2020

Compared to the above exercise, there are fewer assumptions required for the portion of the ramp-up that’s attributable to spatial. Taken altogether, this is a thought exercise with some hard facts and some assumptions. And its long-run platform strategy will radiate lots of success for startups and ecosystem players.

Head Mounted Display 248

Head Mounted Display AR Exercises Data 248

Tech Trends VR

MARCH 17, 2019

After tons of excited reporting, the device itself – and Microsoft’s strategy for it – have been thoroughly analyzed from every angle. And this is again where Microsoft’s strategy really comes together. I won’t go over the basic specs here. And then some. Hands-On With The HoloLens 2 via @alicebonasio [link] pic.twitter.com/xpqRWxo6TF.

Microsoft 308

Microsoft Trends Strategy Immersion 308

AR Insider

FEBRUARY 19, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. Tech giants show signs of recognizing this, and are developing various flavors of wearables.

Wearables 367

Wearables Amazon Google AR 367

VRScout

MARCH 3, 2019

After a week of over-excited reporting, the device itself – and Microsoft’s strategy for it – have been thoroughly analyzed from just about every angle; from in-depth technical reviews and accounts of testing in Redmond prior to the launch, to the nay-sayers who still insist that the whole thing is doomed to fail.

Microsoft 322

Microsoft Eye Tracking Strategy Technology 322

ARVR

MAY 6, 2022

Show Rather than Tell Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? This will continue to be a moving target, which is why close attention to best practices like this are a key exercise in AR’s early days. To show rather than tell, here are 3 mini case studies.

Examples 246

Examples AR Case Study Study 246

Bernard Marr

APRIL 24, 2023

VR and AR workouts like Supernatural , Holoball , and Thrill of the Fight are not only fun and engaging, but they’re making exercise more accessible for people with disabilities or mobility issues. Look for tournaments that feature eSports like fighting games, strategy games, first-person shooters, and more.

Trends 72

Trends Industry Wearables Exercises 72