The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.

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Trends Apple Google Unity 447

AR Insider

MAY 25, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. At the center of this master plan is the thing that kicked off the current AR & VR era: Oculus.

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Wearables Strategy Machine Learning AR 369

The Ghost Howls

SEPTEMBER 26, 2023

Below you will find my expectations for tomorrow’s event and I can’t wait to read yours in the comment section or on my social media channels! You can see that the user is holding a Touch Plus controller (with the Oculus logo on the home button as some devkits have) confirming this.

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Data AR Apple Hardware 409

The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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Apple Augmented Reality AR Virtual Reality 493

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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Apple Oculus China Magic Leap 527

AR Insider

DECEMBER 26, 2019

What were the biggest spatial computing trends and events in 2019? Is Apple Building an Entertainment Wearable? ’ Is Oculus Quest VR’s ‘iPhone Moment?’ AR Briefs, Episode 32: AR Strategies & Business Models. Has Oculus Sold 333,000 Quest’s So Far? Trend Analysis: Top 10.

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AR Wearables Trends Survey 195

AR Insider

DECEMBER 24, 2019

These events are resetting expectations on the timing and scale of revenue outcomes. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. This strategy will be critical in 2020.

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Training AR Wearables Strategy 195

AR Insider

JANUARY 22, 2020

These events are resetting expectations on the timing and scale of revenue outcomes. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. Oculus Link, and hand tracking).

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AR Data Oculus Hardware 220

The Ghost Howls

MARCH 12, 2021

Some weeks ago, a group of 12 indie development studios decided to launch the first bundle dedicated to App Lab experiences for Oculus Quest. The user could buy the bundle and get access to sideloadable versions of the games, with the promise of a free key for when the game would have been approved by Oculus on App Lab.

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Oculus Gaming Course Examples 371

XR Today - Augmented Reality tag

DECEMBER 9, 2022

The flexible Oculus environment has already become the platform for a range of virtual museum, gallery and concert experiences hosted around the globe. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

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Entertainment Augmented Reality Virtual Reality Unity 117

Tech Trends VR

APRIL 9, 2018

We expect stand-alone headsets like the Oculus Go and HTC Vive Focus to ignite a new wave of growth that will help broaden the appeal of virtual reality, particularly with businesses and in education,” says George Jijiashvili, CCS Insight’s senior analyst for wearables. billion in 2022. billion Click To Tweet.

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AR Augmented Reality Virtual Reality Trends 317

AR Insider

OCTOBER 1, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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Wearables AR Machine Learning Apple 224

The Ghost Howls

MAY 2, 2022

More info (Meta’s reported financials) More info (Some graphs on Meta’s financials) More info (Meta may have to slow down some investments) More info (All the official financial numbers by Meta) More info (Zuck commenting Meta’s strategy) More info (11–12M Quests estimate). Goodbye Oculus brand. Other relevant news. Image by Snap).

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Ukraine Data AR HTC 360

AR Insider

JANUARY 21, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. 608 billion. This can be annualized at $2.4

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Head Mounted Display AR Exercises Data 248

The Ghost Howls

APRIL 27, 2020

Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company. If you thought that Marshmello’s party on Fortnite of some months ago was the peak of virtual events, you were wrong. Maybe Oculus planned to showcase Del Mar at GDC.

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Course Magic Leap AR Oculus 274

Cats and VR

JANUARY 15, 2019

ARwall’s cumulative new talent has helped paved the way for companies including Apple, Facebook, Oculus, Microsoft Hololens, Survios, Disney Studios Technology Group, Microsoft TV and more. Mosco has held notable positions at Apple, Facebook, and Oculus. Mosco has held notable positions at Apple, Facebook, and Oculus.

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Los Angeles Illinois Entertainment DC 116

VRScout

NOVEMBER 7, 2016

You can enjoy the full audio recording below: In this weekly VRScout Report, we cover NFL’s new VR series, Intel buying Voke, indigenous languages living on with VR, Unity’s big developer updates, Microsoft’s line of VR headsets, Apple using VR to develop self-driving car, money & funding, and more.

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Philadelphia Virtual Reality Education 360 Video 298

The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”.

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Hand tracking AR Oculus HTC 242

ARVR

MARCH 29, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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AR Machine Learning Apple Automotive 130

XR Today - Mixed Reality tag

AUGUST 4, 2022

From the world-changing augmented experiences offered by Pokémon Go, to the incredible worlds unlocked by the Oculus Quest, the innovations of XR in gaming are quickly becoming mainstream. XR solutions aren’t just a powerful way for gaming companies to reach new customers and explore new avenues within their go-to-market strategy.

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Gaming Gesture Control Tools Immersion 99

The Ghost Howls

SEPTEMBER 22, 2019

Considering that Facebook is very smart also in leaking misleading info (as it has happened with the “Monterey” headset ), this can also be a move from Menlo Park to create hype for the upcoming Oculus Connect 6 and the AR glasses that will be teased there. We may know the field of view of Apple AR headset. Other relevant news.

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AR Apple Oculus Augmented Reality 285

The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! At Facebook Connect this week , Facebook has: Released the powerful Oculus Quest 2 , powered by Snapdragon XR2, and with a 4K display. Even Apple uses modified ARM chips.

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Leap Motion Machine Learning Sony Data 252

The Ghost Howls

JUNE 29, 2020

Original image by Oculus). Oculus kills the Go and opens to content on Quest. In the end, the time of the Oculus Go has come. Devices like Oculus Quest , Pico Neo 2 , and Vive Focus Plus have proven that 6DOF VR is more interesting and has far more retention. Apple adds spatial audio to AirPods.

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Google Oculus AR Unity 446

The Ghost Howls

MARCH 26, 2018

As with every big event, I’m writing a post to try to summarize the most important news that have come out from the GDC 2018 … so that if you have lost something, you just need to read this post to get in par with the rest of the world. Oculus Go showcased. The Oculus Go (Image by Oculus). So, are you ready?

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AR Magic Leap Oculus Virtual Reality 165

The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Magic Leap Augmented Reality AR Florida 175

Upload VR

MAY 16, 2023

Oculus founder Palmer Luckey says he saw an "earlier version" of the unannounced Apple headset. The Apple headset is very, very good," Luckey said. "I At around the 1-hour mark in the talk, Diamandis asked Luckey how happy he is with the state of VR and what his expectations were for the upcoming Apple headset.

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Apple Oculus Strategy Hand tracking 109

The Ghost Howls

OCTOBER 7, 2022

It is that time of the year when I make predictions about the upcoming Oculus/Facebook/Meta Connect, the main event of the year for Oculus/Facebook/Meta since a lot of time. Oculus Home for Rift. I found it cool when it was released, but then I stopped using it (Image by Oculus). Meta wants to produce AR glasses.

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Software AR Oculus Apple 470

The Ghost Howls

SEPTEMBER 15, 2020

Tomorrow is the big day of the Oculus Connect 7, which has now been sadly rebranded as Facebook Connect. Every year, Oculus has always made astonishing announcements during this yearly event, and we are sure that this year will be no exception to this rule. Oculus Quest 2. But what can we expect from it? Wireless Link.

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Oculus AR Video Controllers 384

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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Strategy Augmented Reality Machine Learning AR 78

The Ghost Howls

MAY 30, 2022

And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Microsoft Build is one of the most important yearly events organized by Microsoft.

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Magic Leap Virtual World Ukraine Augmented Reality 320

The Ghost Howls

FEBRUARY 7, 2022

These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. It’s basically a monopoly. But there is also bad news to talk about.

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Virtual Reality Microsoft Data Machine Learning 371

The Ghost Howls

JANUARY 21, 2020

Me wearing the Oculus Quest. On the other side, PC gamers are appreciating the high-quality Valve Index (even if it has some reliability issues ), and casual gamers are loving the Oculus Quest. The only exception to my predictions are some events that may disrupt everything, and one of them is Half-Life: Alyx.

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Virtual Reality Oculus Trends AR 455

ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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Apple AR Augmented Reality Virtual Reality 130

The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! He’s most probably talking about the Oculus Quest 2 Pro. I hope for some juicy news… and you?

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AR eBook Unreal Machine Learning 330

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. And this is possible because they both have big cash cows: Oculus has Facebook’s advertisement, and Valve has the Steam game store.

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Augmented Reality Virtual Reality Apple Tools 403

XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

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Training San Jose Oculus AR 78