The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. Talking about content, Monarch: Legacy of Monsters is one of the first series shot with Apple’s ‘Immersive Video’ format and is set to debut on Apple TV+ in late 2023. It’s the end of an era.

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The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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Road to VR

MAY 5, 2022

The acquisition was previously reported by The Information in March, however now Google has confirmed in a blog post that it has indeed acquired Raxium, a five-year old startup building microdisplays for use in AR and VR headsets. The post Google Acquires MicroLED Startup Raxium to Bolster AR Ambitions appeared first on Road to VR.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

JULY 13, 2020

According to a blog post on the company’s website, Linden Labs has already been sold to an investment group led by Randy Waterfield and Brad Oberwager. Peggy Johnson is the new CEO of Magic Leap. Magic Leap has finally a new CEO: Peggy Johnson. Foxconn puts lenses for Apple Glasses in “Trial Production” stage.

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The Ghost Howls

MAY 30, 2022

Don’t forget to read the coverage about it on my blog… Before leaving you to the news, I have to publicly compliment Emerson for having given the most correct answer to my contest. Image by Magic Leap). Magic Leap has sold units of its first device for $550. Apple may unveil RealityOS at WWDC.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Magic Leap raises other $350M.

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The Ghost Howls

JANUARY 2, 2023

Meta bought Luxecel, Apple Limbak. It is obvious that this product was ideal to build AR glasses. Meta’s competitor Apple has instead acquired Limbak (even if the acquisition has not been officially confirmed). More info (Meta acquires Luxecel) More info (Limbak got acquired) More info (Probably Apple acquired Limbak).

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Road to VR

FEBRUARY 24, 2019

.” Mozilla says they’ll build on previous efforts—namely their work on the developer build Firefox browser for Magic Leap One—and then bring their web platform Mozilla Servo to HoloLens 2 when it is available this summer. ” The company will be detailing new builds of Firefox Reality for HoloLens 2 via their blog.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

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The Ghost Howls

FEBRUARY 8, 2021

This week has been pretty amazing for my blog. With a new post on its blog, Facebook has shared some more statistics on the games published on its store, and they are quite impressive: 60 titles have generated revenues superior to $1M on the Quest store, and 6 are above the $10M mark. Apple rumored to release a VR headset worth $3000.

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Upload VR

MARCH 30, 2024

Apple's WWDC24 promises a showcase of visionOS enhancements, a new Apple Pen reportedly supports Vision Pro, iPhone 15 Pro can now capture higher quality spatial videos , while Apple's headset is coming to China. Owlchemy Labs also told us they feel " vindicated " by Apple Vision Pro's approach to VR.

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The Ghost Howls

SEPTEMBER 27, 2022

So, for instance, you record a video of a person from a low position and then see how it looks from a higher position Apple has just published a patent about showing invisible things on mixed reality glasses. Bonelab is coming on Thursday. More info (Multiplayer Horizon Worlds home) More info (Meta Quest runtime v44).

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Learn more. Some XR fun.

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The Ghost Howls

MARCH 23, 2020

Even if there hasn’t been any GDC, Oculus has made its related announcements online , via various blog posts. The time has come and finally Apple will implement a depth back camera in its upcoming iPad Pro. It is another step towards the creation of a great AR ecosystem for Apple. Oculus has made its GDC announcements.

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The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

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The Ghost Howls

OCTOBER 27, 2019

Stay tuned on my blog for more articles about my Chinese experience in the upcoming days! Bloomberg publishes new hints on Apple glasses. Every week we have new hints on Apple glasses: it is no more a matter of “if” they will come to the market, but a matter of “when” and “what”. for breakfast a lot! Top news of the week.

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The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) More info (PSVR 2 unveiled) More info (Official blog post on PSVR 2 headset). News worth a mention.

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The Ghost Howls

JUNE 23, 2019

Stay tuned on my blog for updates about this new adventure of mine. Magic Leap is suing nReal. Magic Leap has sued Chi Xu, the founder of nReal. According to Magic Leap, the company has been able to create these intriguing devices so fast only because Chi Xu was a former Magic Leap employee.

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The Ghost Howls

AUGUST 24, 2020

You can imagine that after it has been released through two official blog posts, an enormous backlash from the community started to happen. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release So far for the announcement by Facebook. The same on Twitter.

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The Ghost Howls

FEBRUARY 17, 2020

More info (Announcement link) More info (News on my blog) More info (Error in one of the screenshots). Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look.

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CraneMorley

JUNE 27, 2023

Back to Blog Page The whole term and concept of Mixed Reality (MR) was first introduced to us by Paul Milgram and Fumio Kishino in their paper titled “A Taxonomy of Mixed reality Visual Displays.” Current key players in the field are Microsoft, Magic Leap, and Meta.

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Road to VR

MARCH 29, 2018

” In a recent blog post , the company revealed they’re focusing on the social aspects of smartphone-driven augmented reality, and pushing for more persistent AR interactions, or what the company says will allow “anybody with a smartphone to edit reality.”

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The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. I guess the purpose is to reassure its existing customers, to prevent them all from going to Magic Leap 2.

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The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th. I will leave you the link to do that below.

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The Ghost Howls

APRIL 18, 2022

He complained about having to obey platforms and their taxes (clearly hinting at Apple), saying that he had a different vision. This has even been underlined by Apple itself which called out Meta’s hypocrisy after the announcement of the creators’ fee on Horizon. And they don’t want to pay other platforms’ money for that.

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The Ghost Howls

MARCH 26, 2018

Having had the chance to play with it for some days , I can tell you that it is really an interesting product (I’ll write a review about it here on this blog, so register to my newsletter to not miss it!). people walking around), so I don't have an apples-to-apples comparison against Santa Cruz.

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ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible.

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The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Another interesting thing is that Pico is not copying Meta or Magic Leap in proposing inside-out tracked controllers : these ones still have a tracking ring.

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The Ghost Howls

JANUARY 24, 2022

Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. consider donating to my blog on Patreon! Meta releases runtime v37 for Quest. I should put this on my office wall, with a frame around it. Funny link.

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The Ghost Howls

JULY 5, 2021

and also why the $2+B investment in Magic Leap was not enough to bring it to success. It’s a good moment for VR: thanks to the strong sales of the Oculus Quest 2 and the rumors of Apple entering the space soon, there is much more confidence in the future of immersive technologies. Investments in VR companies are on the rise.

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The Ghost Howls

AUGUST 11, 2019

Next week my blog will turn 3 years old! And i ts 2021+ timeline for XR makes me wonder if Huawei plans to release its headset around that date … that is more or less the same that we predict for Apple glasses. On a post on the developer blog , Oculus has detailed how it works internally. I am so excited.

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