The Ghost Howls

JANUARY 23, 2020

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Let me be very honest: I’m not expecting that much from this year in augmented reality. My duck-face while wearing Magic Leap One glasses.

Augmented Reality 384

Augmented Reality Magic Leap AR Technology 384

Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

Google 352

Google AR Holography Magic Leap 352

The Ghost Howls

AUGUST 13, 2018

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. So, here you are my editorial regarding Magic Leap.

Magic Leap 150

Magic Leap Augmented Reality Microsoft AR 150

Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

Google 339

Google AR Magic Leap Canada 339

The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

Apple 298

Apple Magic Leap Machine Learning Samsung 298

ARVR

JUNE 29, 2020

Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. A augmented-reality (AR) accessory that sits right above one eye and gives access to emails, text messages, directions , etc. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S.

Augmented Reality 130

Augmented Reality Magic Leap Survey AR 130

The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

Samsung 312

Samsung Google Magic Leap Microsoft 312

Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.

Magic Leap 100

Magic Leap Apple Augmented Reality AR 100

VRScout

JULY 12, 2021

Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.” ” “ XR Casino has first mover’s advantage in providing XR SaaS solutions to online, traditional casinos and sports betting companies.

AR 519

AR Magic Leap Microsoft HTC 519

ARVR

JULY 15, 2020

Source [link] Virtual Reality and Augmented Reality (VR and AR) have had a noticeable presence in the news lately. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

Augmented Reality 130

Augmented Reality Virtual Reality Tips AR 130

The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods. (Image by North). The Chinese social media TikTok (??)

Google 406

Google Oculus AR Unity 406

XR Today - Augmented Reality tag

DECEMBER 27, 2022

Many newcomers to the extended reality (XR) landscape are asking the question, “What is Augmented Reality?” Truthfully, it’s the most widely-used form of XR, with virtual and mixed reality coming in second and third, respectively. What is Augmented Reality, Really? How Does AR Work?

Augmented Reality 83

Augmented Reality AR New York City Exercises 83

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

Apple 511

Apple Oculus China Magic Leap 511

XR Today - Augmented Reality tag

MAY 25, 2023

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. It is much easier to implement for shops, conferences, and expos than virtual reality (VR). Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this.

Retail 85

Retail Augmented Reality Industry AR 85

Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

Samsung 224

Samsung AR Google Apple 224

Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers.

Apple 115

Apple Industry Augmented Reality Magic Leap 115

Robert Scoble

MAY 31, 2022

Unfortunately it has taken a lot longer to get augmented reality glasses to consumers than I expected. Heck, when I got Google Glass years ago I thought I never would take those off. Unless I was working at Meta or Apple or Snap. A lot longer. I thought we would be wearing them all day by now. Boy, was I wrong.

Augmented Reality 71

Augmented Reality Magic Leap Apple Construction 71

The Ghost Howls

JULY 10, 2023

It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days! Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm.

Samsung 205

Samsung Apple Las Vegas China 205

TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). More posts by this contributor. VR/AR startup valuations reach $45 billion (on paper). OS-based (e.g. web-based (e.g.

Augmented Reality 78

Augmented Reality Microsoft Apple AR 78

The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). Google experiments on Lightfields streaming.

Apple 269

Apple Magic Leap Gaming AR 269

XR Today - Augmented Reality tag

SEPTEMBER 12, 2022

Perhaps the fastest-growing component of extended reality (XR) right now, augmented reality (AR) is taking the world by storm. Smart glasses and goggles from firms such as Magic Leap allow people to see information displayed in front of their eyes on a miniature screen. Augmenting Reality with Digital Technology.

Augmented Reality 52

Augmented Reality Software AR Hardware 52

ARVR

SEPTEMBER 10, 2021

So I’m excited to get those into people’s hands and to continue to make progress on the journey toward full augmented reality glasses in the future.” This also aligns with comments that both he and Snap CEO Evan Speigel have separately made about AR’s fully-baked form being more of a 2030 reality. ExpiCulture?—?Developing

AR 182

AR Magic Leap Wearables Augmented Reality 182

Road to VR

JANUARY 28, 2019

Magic Leap today released a blogpost detailing more motivation behind building Mica, the company’s upcoming AI announced at Leap Con last year. In typical Magic Leap fashion, the blogpost reads more like an experimental art piece than a nuts and bolts explanation of what’s to come.

Magic Leap 221

Magic Leap Education Amazon Training 221

The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

Magic Leap 168

Magic Leap Augmented Reality AR Florida 168

AllThingsVR

JULY 30, 2016

Demystifying Magic Leap: What Is it and How Does it Work? Magic Leap has not been forthcoming with details about how their technology works. You can’t blame Magic Leap for wanting to keep it a secret. It sounds like the exact technology that Apple wishes it had. So what is it and how does it work?

Magic Leap 70

Magic Leap Microsoft Apple Google 70

ARVR

MARCH 16, 2023

As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. Beyond the “if?” is the question of “what?”

AR 243

AR Magic Leap Wearables Microsoft 243

The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Header image by Google). What about yours?

Microsoft 309

Microsoft Google AR Virtual World 309

Road to VR

SEPTEMBER 18, 2019

Facebook is building augmented reality headsets with the intent of eventually bringing one to market, this much is clear from its many job postings, research projects, and forward-looking statements from company execs. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

AR 261

AR Magic Leap Wearables Google 261

VRScout

JULY 18, 2017

Fresh out of stealth-mode, Mira is looking to bring augmented reality (AR) to the masses. In comparison to other higher-end mixed reality headsets like Meta and Magic Leap that will likely require powerful PCs, Mira’s Prism lets you just snap in your iPhone and begin interacting with holographic content.

AR 405

AR Gaming Augmented Reality Magic Leap 405

VRWorld

APRIL 28, 2017

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Enter Magic Leap.

Magic Leap 40

Magic Leap Google Hardware Microsoft 40

The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th.

AR 271

AR Gaming Augmented Reality China 271

The Ghost Howls

MAY 30, 2022

Using the algorithms acquired with 6D.ai, Niantic can so finally let developers offer augmented reality experiences that are shared and persistent in a location, that is exactly what we need for our mixed reality future. Image by Magic Leap). Magic Leap has sold units of its first device for $550.

Magic Leap 295

Magic Leap Virtual World Ukraine Augmented Reality 295

XR Today - Augmented Reality tag

AUGUST 2, 2023

Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality. As industry verticals like healthcare, military, remote guidance, warehouse picking, automotive , and others, augmented reality has a promising future among XR devices.

AR 68

AR Apple Eye Tracking 68

The Ghost Howls

MARCH 23, 2020

I’ve used Google search to find all the pages with references to Del Mar in the Oculus website, and all the docs are identical to the previous versions. Google will delay the release of Chrome 81 , the one that should have included WebAR. The time has come and finally Apple will implement a depth back camera in its upcoming iPad Pro.

Oculus 203

Oculus Magic Leap AR Augmented Reality 203

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

ARVR

JANUARY 22, 2021

One of the most anticipated is Augmented Reality. Top 17 Augmented Reality Statistics, Facts and Trends for 2021 and Beyond 3. How Augmented Reality Will Improve Your Next Travel Experience 4. But they got acquired by Google, so they´re gone for now. You guessed it: The Apple AR glasses.

AR 130

AR Augmented Reality Apple Trends 130

XR Today - Augmented Reality tag

FEBRUARY 8, 2023

Augmented reality (AR) solutions have grown in popularity over the last few years, utilising mostly consumer-facing smartphone platforms. These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones.

AR 79

AR Magic Leap Augmented Reality Florida 79