Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. Microsoft sees the “intelligent cloud” as the backbone of this revolution. Microsoft want to enable developers to reach customers in a multi-sense, multi-device way Click To Tweet.

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ARPost

SEPTEMBER 29, 2022

In the first part , I dealt with investing possibilities in hardware that will take us to the metaverse. Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers.

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Software Retail Augmented Reality Microsoft 404

XR Today - Augmented Reality tag

JANUARY 20, 2023

Google parent company Alphabet announced layoffs on Friday of roughly 12,000 workers, totalling 6 percent of its global workforce. The news comes just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees. Workers in the United States will be the first affected. Today is certainly one of them.”

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Google Microsoft United States Augmented Reality 88

AR Insider

NOVEMBER 14, 2019

Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game.

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Wearables Trends Hardware Amazon 243

Anand Tech

FEBRUARY 13, 2024

According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. And since Windows runs on Arm, NVIDIA has a shot at Microsoft. "NVIDIA was in the first Xbox, and in PlayStation 3.

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Automotive Trends Microsoft Sony 122

AR Insider

FEBRUARY 24, 2021

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits. Apple is also adding hardware to its iPhones that hint at a headset-based future.

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Augmented Reality Amazon Apple Virtual Reality 196

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Venture capital investment in augmented reality and virtual reality hit $4.1 As of November 2020, they’re hiring for both New York and San Francisco positions.

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Augmented Reality Machine Learning New York Los Angeles 368

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Last but definitely not least is Microsoft.

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AR Amazon Apple Wearables 205

AR Insider

SEPTEMBER 26, 2019

” For Google, investments in AR are to drive search (visual search, mapping). For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Facebook Hardware Lead Andrew Bosworth Explains Live Maps. The Social Layer.

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Exercises Magic Leap AR Data 270

VRScout

MAY 29, 2019

When Facebook acquired Oculus in 2014, many were curious as to why a social media company, whose track record with hardware included a phone that failed just a year prior to the Oculus purchase, would be interested in buying the plucky VR startup for over $2 billion dollars. Image Credit: Benjamin Formaker-Olivas.

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XR Today - Virtual Reality

MAY 29, 2023

Virtual reality combines hardware and software to immerse users in digital environments for numerous use cases, including learning, entertainment, therapy, and others. This also applies to companies like IKEA and Amazon, where customers can superimpose virtual furniture, electronics, and clothing stocks in physical locations.

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Virtual Reality Tourism Magic Leap Retail 209

AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Some of it depends on business models, with companies like Apple faced with inherent challenges of hardware.

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AR Amazon Microsoft Data 195

VRWorld

OCTOBER 11, 2017

s Google if it would help improve customers’ experience with its Alexa voice-activated virtual assistant , an executive working on the platform said. The online retailer, which is already working with Microsoft Corp. The team is currently working hard building the speech and language solutions behind the Amazon Echo.

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Amazon Google Apple Data 40

AR Insider

MARCH 30, 2021

Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. This was the same strategy that drove Google’s Android OS years ago. Just like with mobile devices, Google can position itself closer to users as a “Trojan horse” for search. Who’s Waging the Wearables Wars? Part V: Apple. Trojan Horse.

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Wearables AR Apple Strategy 310

ARVR

MAY 11, 2022

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

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AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. At that point, it becomes supply leverage. So that brings us to the present. Spatial Implications.

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Google AR Apple Examples 248

XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

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Apple Head Mounted Display Microsoft Trends 77

AR Insider

APRIL 8, 2020

After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. In Bose’s case, that’s a leading position in high-end audio hardware. Hardware Blitz. Bose also knows that hardware penetration is the first step to audio AR, and it’s blitzing the market from a few angles.

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Wearables Hardware Exercises AR 293

VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. Making hardware is incredibly hard, expensive, and time consuming,” continues Fink.

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AR Insider

MARCH 16, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

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AR Google Data Examples 281

AR Insider

DECEMBER 17, 2019

But for any of that to happen, the hardware installed base has to come first, as it goes with emerging tech. As often happens when premium players lead early markets, commodity hardware follows to fills demand gaps down-market, thus accelerating aggregate sales. This correlates to AirPod unit sales of 25.2 million this year and 99.7

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Wearables Data Apple AR 195

VRScout

NOVEMBER 21, 2017

Microsoft ‘Mixed Reality’ Headset Discounts. Microsoft’s Windows “Mixed Reality” headsets are now on sale for up to $100, bringing the cheapest among them to just $300. Only available in Microsoft retail and online stores in the US and Canada, the sale goes on until 11:59 PM PST on November 27, 2017. Shop on Amazon.

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North America Retail Samsung Amazon 236

Bernard Marr

APRIL 17, 2023

In the simplest terms, it involves providing computer storage, processing power, and applications via the internet, so users don't need to worry about buying, installing, and maintaining hardware and software themselves. Will Amazon or Google welcome the idea of “sharing” their cloud customers with competing services?

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Data Google Amazon Examples 103

Road to VR

OCTOBER 30, 2020

Cloud-based gaming has been seen by the industry at large as a way to make games more widely accessible by making them playable on less powerful hardware. These are games which are rendered in the cloud and then streamed to your computer. Facebook is also betting that one day they’ll be able to do the same for VR.

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Oculus Latency Gaming Strategy 333

ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. Creating visually appealing glasses integrated with hardware is quite a challenge.

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AR Augmented Reality Trends Healthcare 414

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.

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Head Mounted Display AR Exercises Data 257

XR Today - VR Headsets tag

MARCH 4, 2024

Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. Additionally, as Samsung and Google have partnered with Qualcomm, it is reasonable to assume that the device will use the Qualcomm XR2+ Gen 2 Platform, which supports AI-ready wearables.

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Head Mounted Display Samsung Immersion Eye Tracking 97

XR Today - Mixed Reality tag

APRIL 4, 2023

” Explaining further, he cited market conditions such as “economic downturn, compromises on some hardware specifications for mass production […], the readiness of the ecosystem and applications,” and others. However, this now looks unlikely amid the fresh cycle of global layoffs across the tech sector.

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Apple Microsoft United States Retail 70

AR Insider

AUGUST 14, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Fully Actualized.

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Wearables AR Augmented Reality Strategy 262

ARPost

MAY 3, 2021

If you want to emulate the likes of Google, Amazon, and Facebook, or more correctly, avoid being kicked out of business by them, it is imperative you at least consider the use cases of AR that fit into and can improve your business model. Which brings us to…. Upgrade Your Tech Capabilities.

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AR Insider

JANUARY 17, 2020

But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life. Secretly working on something similar, Microsoft brought him in to help.

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ARVR

MARCH 22, 2022

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Apple will be a hardware powerhouse to represent the user touchpoint to all layers. These layers will fulfill various functions.

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AR Data Architecture Examples 246

The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. The piece of news that made people hope for a close release is the recent radio certification that Valve has obtained in Korea for its new unknown hardware device.

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Motion Capture Ukraine Apple Gaming 338

TechCrunch VR

JANUARY 30, 2020

The worlds of virtual and augmented reality have yet to land on the applications and hardware to truly spark mass-market, consumer interest in the space, but in the meantime, a startup building mixed reality services for business users has raised a round of funding, underscoring the opportunity in enterprise.

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ARPost

JUNE 6, 2019

However, the newly-released Moverio application is only compatible with Moverio smartglasses, which are available through Amazon and Best Buy. Products like Google Glass and Microsoft HoloLens are too heavy, and their batteries do not last long enough. A Large Company Enters the Marketplace.

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Augmented Reality AR Europe Strategy 155

VRScout

NOVEMBER 24, 2016

Can you believe its only been a year since the only VR headsets you could buy for the holidays was a Samsung Gear VR, Google Cardboard, or a Mattel View-Master. Now with major high-end VR systems available on the market, we would expect there to be some serious discounts on hardware during the busiest shopping day of the year — Black Friday.

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HTC Oculus Samsung Microsoft 150

ARVR

APRIL 5, 2021

Trojan Horse Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. This was the same strategy that drove Google’s Android OS years ago. Just like with mobile devices, Google can position itself closer to users as a “Trojan horse” for search. Amazon is motivated for similar reasons?—?a

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Wearables AR Strategy Apple 130