XR Today - Augmented Reality tag

JANUARY 20, 2023

Google parent company Alphabet announced layoffs on Friday of roughly 12,000 workers, totalling 6 percent of its global workforce. The news comes just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees. The company recently began beta testing for its Google Glass follow-up across the US in July last year.

Google 89

Google Microsoft United States Augmented Reality 89

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

Augmented Reality 196

Augmented Reality Amazon Apple Virtual Reality 196

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Venture capital investment in augmented reality and virtual reality hit $4.1 Guest Post.

Augmented Reality 368

Augmented Reality Machine Learning New York Los Angeles 368

The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. That would be great for immersion, of course.

Apple 323

Apple China Ukraine Unity 323

AR Insider

DECEMBER 9, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. Where does Google fit in all of this? That includes its “search what you see” Google Lens , and Live View 3D navigation. World-Immersive Properties.

Google 285

Google Data AR Exercises 285

AR Insider

OCTOBER 30, 2020

Moreover, matters of privacy and data security will jump into hyperdrive in spatial computing because of the level of sensory immersion. Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. Inherently Immersive. XR Talks: Follow the Money for AR’s Trajectory.

AR 392

AR Data Google Amazon 392

XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. The wider immersive technology sphere also aims to discover new opportunities by leveraging emerging tech, attaining new partners, and business models.

Apple 77

Apple Head Mounted Display Microsoft Trends 77

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies.

AR 203

AR Amazon Apple Wearables 203

XR Today - Mixed Reality tag

APRIL 17, 2023

Apple is set to reveal its long-awaited Reality Pro mixed reality (MR) headset at the Worldwide Developers Conference (WWDC) on 5 June, news reports revealed on Sunday. In his newsletter, Bloomberg’s Mark Gurman reported that the WWDC would unveil the new immersive device. What’s in the Bag for Apple?

Apple 80

Apple Conference Software Industry 80

The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

Apple 301

Apple Unreal Oculus Tools 301

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Now, it appears that various major firms are joining suit by developing immersive workplace solutions. At the event, AWS collaborated with Proto Holograms to showcase a new system powered by Amazon Bedrock.

Head Mounted Display 95

Head Mounted Display Samsung Eye Tracking Immersion 95

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. Discover Raindance Immersive. Some news on the metaverse.

China 451

China Apple Ukraine Video 451

AR Insider

MARCH 16, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

AR 280

AR Google Data Examples 280

The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. Preorders are expected to start on the day of the Connect, so on September, 27th.

Motion Capture 343

Motion Capture Ukraine Apple Gaming 343

XR Today - Mixed Reality tag

JUNE 7, 2023

Rather than interacting with computing systems as outside parties, we step into a world where we can immerse ourselves in intuitive user interfaces. Developers and designers can use spatial tools to create immersive user experiences in these settings. and the metaverse, the demand for immersive innovations has increased.

Machine Learning 74

Machine Learning Healthcare Immersion Tools 74

ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

AR 414

AR Augmented Reality Trends Healthcare 414

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100

AR Insider

OCTOBER 1, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Orbiting Initiatives. Social Experiment.

Wearables 223

Wearables AR Machine Learning Apple 223

Full Dive Gaming

OCTOBER 10, 2023

ORDER YOUR QUEST 3 HERE: (if you want one :) [link] OR Amazon: [link] (Above links are affiliate. 18:01 Immersion Breaking MR 19:49 Streaming?? Each week, we release NEW EPISODES on all Your Favorite major platforms: Spotify, Apple, Google. We got the Quest 3 EARLY!!! 6:28 ROBO Voice 7:57 Wired Headphones?

Apple 52

Apple Google Controllers Amazon 52

AR Insider

SEPTEMBER 26, 2019

” For Google, investments in AR are to drive search (visual search, mapping). For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. So predicting AR’s trajectory becomes an exercise in “ following the money.”

Exercises 265

Exercises Magic Leap AR Data 265

AR Insider

AUGUST 14, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Fully Actualized.

Wearables 252

Wearables AR Augmented Reality Strategy 252

ARVR

MARCH 22, 2022

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Apple will be a hardware powerhouse to represent the user touchpoint to all layers. These layers will fulfill various functions.

AR 246

AR Data Architecture Examples 246

ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. Apple leads when compared with other giants in terms of acquisitions made.

AR 217

AR Augmented Reality Machine Learning Apple 217

ARVR

OCTOBER 7, 2020

In 2016 the immersive technology was globally used through the app Pokemon GO. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. Apple recently introduced ARKit 4.0

Trends 130

Trends AR Augmented Reality Healthcare 130

ARVR

DECEMBER 9, 2020

We know we are only a few years off from seeing some amazing augmented reality products from Apple and Facebook. In the meantime, we have to immerse ourselves in a few AR products that are currently available and we can bring them home today. Compared to Amazon and Google the Portal is the only display/camera with AR capabilities.

AR 130

AR Augmented Reality Real Estate Samsung 130

ARVR

MARCH 24, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The latter powers Google’s Live View AR navigation tool. And it’s already started.

AR 130

AR Data Google Automotive 130

VRScout

SEPTEMBER 8, 2018

I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. Speakers from goliaths like Amazon, Ford, and IKEA will rub shoulders with Vancouver up-and-comers including Motive.io

AR 273

AR Magic Leap Conference North America 273

XR Today - Augmented Reality tag

NOVEMBER 24, 2023

We’ve seen plenty of updates to the VR/AR and mixed reality space, with new innovations from Meta and even Apple, but smart glasses technology has lagged. They aim to compete with existing solutions from other major tech brands and impending technologies rumored to be arriving from companies like Apple and Microsoft.

AR 94

AR Head Tracking Immersion Wearables 94

AR Insider

JANUARY 17, 2020

But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life. Then came Apple where there are several frames missing from the film reel of his professional career.

AR 252

AR Microsoft Video Apple 252

The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

AR 428

AR Google Machine Learning Augmented Reality 428

XR Today - Augmented Reality tag

AUGUST 15, 2022

The Snapchat parent company has faced roadblocks in its expansion to become an extended reality (XR) hardware vendor through its Pixy immersive drone and the Spectacles augmented reality (AR) wearable. In Q1, Snap Inc also accounted for roughly $360 million in losses, and the firm missed its $1.07 billion.

Augmented Reality 72

Augmented Reality Wearables AR Amazon 72

The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

Google 459

Google AR Machine Learning Video 459

ARVR

SEPTEMBER 29, 2021

There, it’s beholden to the physical touchpoints and operating systems further down the stack that Apple and Google own. So it now wants to avoid that fate for the next generation of hardware, which it believes will be headworn immersive tech….otherwise otherwise known as AR and VR. both on its own and in tandem with visuals.

Training 130

Training AR Augmented Reality Wearables 130

Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

Apple 145

Apple Eye Tracking Hand tracking Video 145

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

AR 348

AR Apple Unity Ukraine 348

Bernard Marr

AUGUST 22, 2022

Stephenson is the person credited with first connecting the term "metaverse" to the idea of an immersive virtual reality in his 1992 novel Snow Crash. Matthew Ball , Author, formerly Amazon AMZN -2.9%. Eric Schmidt , Google. They are the audiovisual bodies that people use to communicate with each other in the metaverse.".

Virtual World 94

Virtual World Microsoft Controllers Google 94

The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Check-ins with Apple experts for UI design and development guidance, and help refining your app. This Apple-owned development device needs to be returned upon request.

Apple 288

Apple Survey Machine Learning AR 288