Road to VR

JANUARY 17, 2024

As Apple Vision Pro pre-orders approach, the company is offering up new details on its headset. Apple is taking the moment to sharpen its marketing message, and that message is clear: Vision Pro is being pitched hardest for passive media consumption.

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The Ghost Howls

NOVEMBER 7, 2022

Yesterday I discovered that a friend of mine wants to propose as “Vitillo’s law” or “Skarred’s law” the law that every innovative technology we are waiting for is always coming in “5 to 10 years”. Image by Sony Interactive Entertainment). Apple AR glasses may have been pushed back to 2025–26. Top news of the week.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Augmented Reality tag

JULY 6, 2023

Today, Chinese AR smart glasses manufacturer Xreal debuted Apple Macbook integration for its Nebula operating system (OS), significantly improving productivity opportunities for the firm’s Air and Light product lineup. The firm has also produced tools for enjoying immersive entertainment on the go in collaboration with Nio.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Their goal is to push the limits of storytelling and explore how emerging technologies can be applied to journalism.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Meanwhile, XR brands worldwide are striving to establish themselves as leads in entertainment, collaboration, and wearables via events, product launches, and rebranding.

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XR Today - Mixed Reality tag

FEBRUARY 9, 2024

In this Apple Vision Pro review, we’re finally taking a closer look at the spatial computing device set to change the extended reality world. Apple Vision Pro Review: Quick Verdict, Pros and Cons The Apple Vision Pro really is an XR headset, unlike anything we’ve seen before. So, how much does the Apple Vision Pro cost?

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The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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GizModo VR

SEPTEMBER 15, 2021

Beginning on September 15, anyone who once subscribed to HBO via their Amazon Prime Video account will have their subscription terminated as part of a deal cut by HBO’s parent company , WarnerMedia, to remove the channel from Prime Video’s Channels service. Read more.

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GizModo VR

SEPTEMBER 9, 2021

Amazon debuted an all-new line of Fire TV devices on Thursday, a lineup which now includes the company’s first-ever branded TVs in the U.S. Read more.

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GizModo VR

AUGUST 11, 2021

Apple has Siri, Amazon has Alexa, and Google has its Assistant. It doesn’t seem that far off, then, that Sonos, the company behind a popular line of connected premium speakers and other home entertainment accessories, would create a… Read more. Even Samsung has Bixby, which for whatever reason it’s still very much committed to.

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ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. We can now use our technology without even touching it. But, is there a market for them at the consumer level?

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The Ghost Howls

MAY 17, 2021

technology (with support for Steam VR 1.0 Image by Sony Interactive Entertainment). Especially eye-tracking is the special feature here since it would make the PSVR2 the first consumer-oriented device to use this technology. Oculus Quest 2 has disappeared from all Amazon EU websites.

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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AR Insider

FEBRUARY 5, 2020

In Apple earnings last week, he didn’t pass up the opportunity for this perennial AR shout-out — this time zeroing in on the tech’s breadth of applicability. ” Beyond that explicit nod to AR, implicit signals from Apple’s quarterly earnings hold clues for the technology’s fate in Cupertino.

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XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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The Ghost Howls

JANUARY 25, 2022

We all know the Gartner hype cycle of emergent technologies: they are initially overhyped, then undervalued, and finally, they fulfill their potential and become popular and useful. No one still knows how to build the necessary technologies to make it happen. It will also be a defensive move against Apple. It is easy to be used.

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XR Today - Augmented Reality tag

JULY 18, 2023

The customer journey is changing, and technology is leading that evolution. Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Moreover, The emerging AR technology space is rapidly growing.

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ARVR

OCTOBER 7, 2020

In 2016 the immersive technology was globally used through the app Pokemon GO. However, AR is so much more than the gaming and entertainment industry. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple recently introduced ARKit 4.0

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The Ghost Howls

DECEMBER 13, 2021

Apple is entering the XR field, and Facebook is currently dominating the VR market. Apple headset may be very lightweight. According to Apple analyst Ming-Chi Kuo, the upcoming Apple visor should weigh around 3–400g, which is much lighter than current headsets on the market, including the Quest 2. News worth a mention.

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XR Today - Big XR News tag

JUNE 2, 2023

This week marks the start of AWE 2023, a leading multi-day conference covering every aspect of the immersive industry, and the event is bringing in the biggest brands and best minds in XR to help evaluate the future of the technology space. Following hints by Apple, many XR observers expect the firm to debut its immersive device.

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VRScout

SEPTEMBER 8, 2018

I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. Speakers from goliaths like Amazon, Ford, and IKEA will rub shoulders with Vancouver up-and-comers including Motive.io

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AR Insider

FEBRUARY 14, 2020

It also extends beyond lenses altogether with things like visual search, to identify products ( via Amazon ), or do things like solve math problems. So I think you’re starting to see some of these use cases for augmented reality evolve beyond just creativity, fun and entertainment.” ” The Business Side.

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ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. It has made significant contributions in various verticals such as entertainment, education, retail etc. ARKit  — ARKit is one of the powerful AR SDK released by Apple on 2017 to build AR solutions using iOS devices.

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XR Today - Augmented Reality tag

MAY 16, 2023

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! Nreal’s Federal Communications Commission patent request appears to be a successor to the Nreal Streaming Box.

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Mashable VR

MAY 4, 2022

If you have the itch to finally upgrade your home entertainment setup, start with a good TV. But you still save 30% on a 2021 TV model, which just beats out Best Buy's current price while it's only available at Amazon through third-party sellers at higher prices. While it's an entry-level TV, the Sony X80J offers plenty of performance.

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XR for Business Podcast

JANUARY 31, 2020

In this half, the two VR podcast hosts discuss the ethics of XR, building a strong economic ecosystem for emerging technologies, the AR Cloud, and more. And then of course, Apple came along and created USDZ. We pick up where we left off, with Part 2 of Alan’s interview with Kent Bye, host of the Voices of VR Podcast.

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XR for Business Podcast

JANUARY 31, 2020

In this half, the two VR podcast hosts discuss the ethics of XR, building a strong economic ecosystem for emerging technologies, the AR Cloud, and more. And then of course, Apple came along and created USDZ. We pick up where we left off, with Part 2 of Alan’s interview with Kent Bye, host of the Voices of VR Podcast.

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XR for Business Podcast

JANUARY 31, 2020

In this half, the two VR podcast hosts discuss the ethics of XR, building a strong economic ecosystem for emerging technologies, the AR Cloud, and more. And then of course, Apple came along and created USDZ. We pick up where we left off, with Part 2 of Alan's interview with Kent Bye, host of the Voices of VR Podcast.

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XR Today - Mixed Reality tag

AUGUST 11, 2023

.” Speaking further on the Varjo-NVIDIA collaboration, he concluded: “The combination of Varjo’s human-eye resolution hardware with the Omniverse platform’s ray-tracing capabilities and next-generation GPUs is a game-changer for mixed reality developers in design, engineering, entertainment, and virtual collaboration.”

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Bernard Marr

JANUARY 4, 2023

Everybody in the world of consumer and entertainment technology has their eyes set on Las Vegas, where CES 2023 is set to open its doors in early January. One of the perennial features of CES is the unveiling of the latest and greatest in television technology from all of the big manufacturers, and 2023 is set to continue this trend.

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The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Foxconn puts lenses for Apple Glasses in “Trial Production” stage. Doooooooonate!

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The Ghost Howls

AUGUST 11, 2019

HTC Vive is at the second place; Oculus Quest, even if it is so new, has already gathered a lot of interest from developers; Gaming is still the most popular content developed in XR, but now there is also interest in other kinds of applications , like entertainment (e.g. 5G is a safe technology. Thanks David for the tip). That is huge.

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XR Today - Mixed Reality tag

AUGUST 8, 2023

This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. He explained further, “Amazon is using Omniverse to visualise their warehouse, [a] giant robotic system, to help their workers [and] to simulate their fleet of AMRs. [We We are] creating a digital twin of the [Earth’s climate system].

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