XR Today - Big XR News tag

JANUARY 27, 2023

Recently, Microsoft and Amazon cut back roughly 10,000 employees, and Meta dismissed approximately 11,000 people. Apple Teases Reality Pro Specs, Disney/Sony Partnership On Monday, Apple Inc. Reports reveal that Apple is talking to the Walt Disney Company to develop a VR platform.

Apple 77

Apple Head Mounted Display Microsoft Trends 77

The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

Apple 331

Apple Unreal Hand tracking Ukraine 331

The Ghost Howls

DECEMBER 4, 2023

But things on the consumers’ side may not be going as well: according to some data scrapped from Amazon, the Quest 2 outsold the Quest 3 by a factor of 3:1 in the last 30 days. This would show the level of polish of the upcoming Apple headset. THREE TO ONE. I will leave you the link to do that below.

Unity 316

Unity Arizona Ukraine Apple 316

The Ghost Howls

NOVEMBER 7, 2022

Apple AR glasses may have been pushed back to 2025–26. According to a new rumor, Apple AR glasses may have been pushed back from 2024 to 2025–26. Especially for Apple, which is not interested in releasing devkits, but in shipping devices that appeal to the masses. Learn more. Learn more. Learn more. Learn more. Donate for good.

Machine Learning 469

Machine Learning Sony Augmented Reality Microsoft 469

Robert Scoble

FEBRUARY 24, 2022

As Apple puts the finishing touches on its new augmented reality headset, expected at WWDC in June, I’ve been tracking innovation in music. Dolby Atmos will be a huge part of the announcements Apple is going to make. For instance, Apple’s “Rock Spatial Audio” list has 99 songs. But Amazon?

Amazon 89

Amazon Apple India Augmented Reality 89

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. This would show the fear that Meta has for its upcoming competitor.

China 452

China Apple Ukraine Video 452

The Ghost Howls

AUGUST 24, 2020

You can imagine that after it has been released through two official blog posts, an enormous backlash from the community started to happen. Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. The same on Twitter.

Unreal 423

Unreal Apple Government Data 423

The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Thanks to Hexa, Amazon can so show the 3D model of the items it is selling , and also provide virtual try-on features.

Unity 296

Unity Retail Eye Tracking Simulation 296

The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. More info Is Apple working on the Vision Pro since 2007? A fascinating report by 9to5Mac shows that Apple filed a patent defining an XR headset already in 2007, when the first iPhone was launched.

Samsung 312

Samsung Google Magic Leap Microsoft 312

The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. Preorders are expected to start on the day of the Connect, so on September, 27th.

Motion Capture 344

Motion Capture Ukraine Apple Gaming 344

VRScout

NOVEMBER 5, 2018

In a recent blog post , senior engineering manager at Walmart Labs, Tim Fields said, “Walmart store shoppers love using our mobile app bar code scanner as a price checker. Walmart’s AR Scanner is available in the latest version of the Walmart app on the Apple App Store. Available on all devices running iOS 11.3

Tools 296

Tools AR Augmented Reality Retail 296

AR Insider

JANUARY 17, 2020

But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life. Then came Apple where there are several frames missing from the film reel of his professional career.

AR 252

AR Microsoft Video Apple 252

The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Foxconn puts lenses for Apple Glasses in “Trial Production” stage. Funny link.

Sony 400

Sony Magic Leap Gaming Unreal 400

The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

Apple 289

Apple Survey Machine Learning AR 289

The Ghost Howls

OCTOBER 4, 2021

The pandemic has hurt all the Location-Based VR sector forcing many companies to shut down, but now that the COVID situation is improving, as LBEVR expert Kevin Williams had predicted on this blog , the sector is bouncing back. Apple Maps are going AR. NASA is using AR/VR on ISS. Lone Echo 2 and Pimax Swords are finally coming.

HTC 289

HTC AR Oculus Gaming 289

The Ghost Howls

JANUARY 25, 2021

Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store. Amazon acquires Umbra.

Apple 409

Apple New Zealand AR Data 409

The Ghost Howls

AUGUST 22, 2022

The Chorus headphones for Quest 2 are currently available for pre-order from Amazon and Logitech for $100 with a release date planned for September 2nd. Apple releases new interesting research on Nerf. There is a lot of hype on Apple’s research on Neural Radiance Fields, and their ability to reconstruct 3D scenes. Upload VR).

Europe 352

Europe Ukraine Virtual World AR 352

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

AR 350

AR Apple Unity Ukraine 350

Hypergrid Business

DECEMBER 15, 2023

The team will continue to build for Apple Vision Pro and other immersive VR devices in the future once the mobile app is complete and shows traction. The grid numbers may also be another attempt by Ferraris, who also runs a blog about several other things including cryptocurrencies, to market his grid. The rest can win in-game tokens.

Virtual World 149

Virtual World Data Conference Amazon 149

The Ghost Howls

SEPTEMBER 25, 2023

At the end of the day, I understand that Unity needs to monetize more because the economic conditions are s**t and Apple is killing its Unity Ads cash cow with its privacy shield. Some developers I know are already switching to Godot or Unreal because they say that Unity can’t be trusted anymore. As an entrepreneur, I understand.

Unity 313

Unity Machine Learning Eye Tracking Hand tracking 313

The Ghost Howls

JANUARY 17, 2022

The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple has performed very strategic acquisitions as well, and the news of the week is that Snap has acquired Compound Photonics to gain a key supplier of LCOS and Microled displays. Apple may have delays for its headset.

Survey 470

Survey Apple Sony AR 470

The Ghost Howls

AUGUST 8, 2023

He also envisions that a first version of the Samsung MR device will still be made to enhance the smartphone experience, while the visor-based approach, like the one proposed by Apple with the Vision Pro, is more something for the long term. I mean, if Apple CEO finds this device useful, I think it’s a hell of an endorsement.

Immersion 263

Immersion Apple Samsung Ukraine 263

The Ghost Howls

MAY 17, 2021

It seems that it is more complicated than they initially thought (I wonder if the problems are only technical or also privacy-related), and so it is being delayed; A video on a dev blog article released by Facebook shows what seems to be a redesign of the toolbar of the Quest interface. Apple is working on a whole spatial ecosystem.

Eye Tracking 352

Eye Tracking HTC China Amazon 352

The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). Blogger Tom Ffiske, that writes on Virtual Perceptions, has decided to write a very good book about AR and VR technologies and it is becoming pretty popular on Amazon. This is a very fascinating hypothesis, but honestly, I don’t know if I believe it.

Hand tracking 231

Hand tracking AR Oculus HTC 231

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. More info (Official blog post) More info (PSVR Spotlight on Upload VR). Please support this blog. This blog needs your support to grow. Skydio 3D scan looks like a marvel for reconstructing environments. Some news on content.

Magic Leap 338

Magic Leap AR Tips China 338

The Ghost Howls

JULY 25, 2022

The announcement came on the company blog, and it reminds me a lot of what Meta announced a few months ago about Project Aria. If you want to read all his insights, you can buy his book on Amazon, which has very positive reviews. It’s good to see it constantly being upated. (Disclaimer: DeoVR is one of the Patron of this blog).

Google 461

Google AR Machine Learning Video 461

The Ghost Howls

FEBRUARY 7, 2022

And its ads business is under a crossfire attack: on one front, Apple with its new data policy is limiting how much data the Facebook app can collect about its users, and on the other one, the EU is trying to enforce its regulation about European people’s data not allowed to be sent to Facebook’s US servers. Image by Apple).

Virtual Reality 347

Virtual Reality Microsoft Data Machine Learning 347

CraneMorley

AUGUST 1, 2023

Back to Blog Page First, let’s define what we are talking about. Apple’s Plan How Will Apple Compete? Apple is also interested in the industrial metaverse, and it has a number of strengths that it can leverage to compete with Microsoft and Google. What is the industrial metaverse?

Industry 52

Industry Machine Learning Apple Google 52

The Ghost Howls

MARCH 1, 2021

But this has not been the case: with a brief post on its blog, Sony has announced that there will be a “next-generation” VR device that will work with PS5, but that it will simply not be released this year. They are standard Quests , the ones you can buy on Amazon, BUT they have a business licensing. News worth a mention.

Sony 366

Sony Oculus Unity AR 366

ARVR

JANUARY 6, 2023

Image credits SCAND Blog Virtual Reality (VR)  — It teleports the user into a completely immersive world that replaces the physical world. ARKit  — ARKit is one of the powerful AR SDK released by Apple on 2017 to build AR solutions using iOS devices. There are dozens of AR SDKs available in the market.

Augmented Reality 246

Augmented Reality AR Machine Learning Data 246

The Ghost Howls

NOVEMBER 10, 2019

With a surprise move, Google has announced with a blog post that it ha opensourced completely Cardboard. Is Apple partnering with Valve on AR? A report by DigiTimes claims that Apple is partnering with Valve for the production of its AR glasses. Image from Amazon). Top news of the week. Image by Google).

Augmented Reality 162

Augmented Reality Google Machine Learning AR 162

The Ghost Howls

JANUARY 9, 2024

I’m not there (I’ve still never been to CES…), but as usual I will follow the news and report it on this blog, so stay tuned! And Mark was right: today, totally out of the blue, Apple finally announced when people will be able to get a Vision Pro. both on physical and online Apple Stores, starting from February, 2nd.

Apple 347

Apple Samsung Hand tracking Machine Learning 347

Building the Metaverse

JANUARY 18, 2023

Top500 Supercomputing clusters add up to ~10 exaflops NVIDIA RTX-4090’s shipped at least 13 exaflops Playstation 5’s combined surpasses 250 exaflops Apple ships over 1 zettaflop (10²¹) of compute in 2022 Intel is working toward a zettaflop supercomputer By 2027, hundreds of zettaflops seems plausible. exaflops (10¹⁸) 1.5

Virtual World 111

Virtual World Unreal Machine Learning Simulation 111

The Ghost Howls

OCTOBER 24, 2022

Apple headset will not be focused on gaming. A new report seems to suggest that the upcoming Apple headset won’t be focused on gaming at all. According to the rumors, In the beginning only Apple’s first part tools (like RealityKit) will be allowed to create content, and only after, Unity support will come. Other relevant news.

China 454

China Unity Apple Ukraine 454

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. We’ve got furniture stores or any sort of eCommerce shop — Amazon, Wayfair — offering the ability to view items, to see how they’ll look in your home. Carter: Yeah.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. We’ve got furniture stores or any sort of eCommerce shop — Amazon, Wayfair — offering the ability to view items, to see how they’ll look in your home. Carter: Yeah.

Training 78

Training AR Data Augmented Reality 78

Building the Metaverse

NOVEMBER 22, 2021

Amazon, Netflix, Google) were built on this ecosystem, or benefitted from expanding into it (Microsoft, Apple). Web2 was largely about asynchronous, user-generated content: blogs, wikis, social networks, etc. Some of the largest Internet companies that exist (e.g.,

Architecture 59

Architecture Software Examples Google 59